What can I market to Asian American Girls ages 16-24?

39 replies
I would like to target Asian American girls ages 16-24, what are they into? what would you sell them online?
#1624 #ages #american #asian #girls #market
  • Profile picture of the author Rbtmarshall
    STUFF LOL

    .
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  • Profile picture of the author happyday
    They are into feminine things of course.
    Sell them the 'usuals' with an unusual strategy . . .
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  • Profile picture of the author Miguelito203
    Originally Posted by BeautifulGratitude View Post

    I would like to target Asian American girls ages 16-24, what are they into? what would you sell them online?
    You're going about this all wrong. You do some research and find a profitable niche market first (dating, video games, weight loss, sports, learn guitar...), and then market things to those people in that niche are looking to buy.

    Joey
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    • are you successful marketing those niches? they seem way oversaturated to me. I am looking for something a bit outside the box...

      there is no right or wrong in my world, anything is possible.
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      • Profile picture of the author Daniel Evans
        Originally Posted by BeautifulGratitude View Post

        are you successful marketing those niches? they seem way oversaturated to me. I am looking for something a bit outside the box...
        You'll probably find that the answers will be based upon subjects which are popular as opposed to touching upon in-demand things which are rare...The popularity of the topics grant you such answers.

        It sounds like what you are shooting for is a wide niche in a very specialized subject. This will involve a little bit more activity than flipping open a couple of mainstream mags which only feed the popular and typical topics.

        You might for instance want to target something that is typically male (but you know there is female demand) and use the female element as the USP.
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    • Profile picture of the author johnny604
      as above poster said...you're doing the research abit backwards.... (don't asian american girls have the same general interests/problems as all american girls?)
      but none the less...if ur set on this market

      -from observation i can see that youtube (howto & style category) is dominated by 5+ ASIAN "make-up" tutorial bloggers. maybe check out their vids, and see the products they're promoting (ex: if they're promoting sephora products...go sign up for their affiliate program)

      -don't know if xanga and other more "asian" social networks are still being used. you can check out who's advertising on those sites; promote their products.

      -Info product wise...let me think.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Miguelito203 View Post

      You're going about this all wrong. You do some research and find a profitable niche market first (dating, video games, weight loss, sports, learn guitar...), and then market things to those people in that niche are looking to buy.

      Joey
      Joey, 'tain't necessarily so.

      If you have access to a group of people known to spend money, you can make a lot of money selling a variety of things to that group. The key is understanding that group well enough to target promotions to them, in the language they want to hear.

      As far as marketing to this specific demographic, there are going to be cultural points that have to be connected. My recommendation would be to hire an Asian American girl in this age range to do some innocent cyber-stalking and document the sites, products, magazines, TV shows, etc. that she and her peers favor. Then immerse yourself in those things (or hire another researcher) to find not only the products/services being sold to this group, but HOW they are being offered.
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  • Profile picture of the author GGpaul
    They love make up accessories, bags, lots of bags....

    Just saying. I got an Asian gf and all of her friends, and most of my Asian girlfriends are like that =X
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  • I have a unique advertising opportunity for this market and that is why I am doing it backward.
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  • Profile picture of the author sketchaddict
    I agree with GGpaul, they are more into fashion stuff, so you can sell them bags, shoes, clothes, makeup and fashion accessories etc,.,

    And above all there is Justin Bieber,.,
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  • Profile picture of the author tryinhere
    Ask them what girly magazines they read, then go out and buy the top 3 or so, read them and cut out all of the ads in those magazines. Put them on the table in front of you and you have your answer.
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    • Profile picture of the author myob
      Originally Posted by tryinhere View Post

      Ask them what girly magazines they read, then go out and buy the top 3 or so, read them and cut out all of the ads in those magazines. Put them on the table in front of you and you have your answer.
      ^^ This

      Although I do not market to this demographic, this is exactly how I would initially approach it (except for cutting out all of the ads), in addition to the insights suggested by John and Alexa. Find other online/offline venues targeting this group and note the recurring product promotions. For those under 18, try slanting your purchase approach by appealing to their parents.
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    • Profile picture of the author J50
      Originally Posted by tryinhere View Post

      Ask them what girly magazines they read, then go out and buy the top 3 or so, read them and cut out all of the ads in those magazines. Put them on the table in front of you and you have your answer.
      Probably one of the most intelligent approaches to doing business online I've read on here in a long time.
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  • Profile picture of the author Raindance
    Sell them stuff? Are you sure they even have credit cards?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by BeautifulGratitude View Post

    I would like to target Asian American girls ages 16-24, what are they into? what would you sell them online?
    Best to find a few, ask them their opinions, and encourage them to "ask around" their friends and report back to you again, as well. Your own little "focus group"?

    My own instinctive suggestions for this demographic are "educational info products" (especially languages/science/cultural), and after that, maybe fashion/accessories/cosmetics (but these are probably more competitive, less demographic-specific and lower commissions, too?).

    My own guess is that 16-18/19 and 19-24 may really be two fairly distinct groups, for a marketer. (And "potential payment difficulties" may indeed be somewhat relevant for the first group, as observed above).
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  • Profile picture of the author TroyCo
    dating offers, makeup stuff, competition can be your friend if you network properly. I would ask for feedback from your group, set up a survey (another thing young girls like to do) with surveymonkey or some other free survey service and see what comes back

    Good Luck!
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  • Profile picture of the author J Bold
    Do you already know at least one site where they hang out online?

    If so you can use compete.com and quantcast.com to find out more related websites and that should give you plenty of ideas.
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  • Profile picture of the author talfighel
    I would contact these girls and ask them what they like to buy the most. What subject are they most interested in. What they are willing to pay for these items.

    You don't even have to personally talk to them. There are many forums online that these girls hang around so you can ask them these questions there.
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    • Profile picture of the author Sakki
      Any type of beauty accessory... oh and a Caucasian boyfriend.
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  • Profile picture of the author zerofill
    If they haven't graduated yet... birth control. I swear 20% of the kids in this area are pregnant. They probably have to get their parents permission, to give their child permission to even see a doctor. My youngest daughter is now in 12th grade, and she tells me how many of them are pregnant... it is insane. Then they all have welfare benefit cards. I watch these pregnant kids, buy subs at the local service station with benefit cards.

    Sell them something about drive, and not being stupid, and wanting more from life. Maybe not being content with just existing.

    Blah sorry, just came back from cumberland farms (mini mart/service station), and saw a kid pregnant with a kid again... using... { { drum roll } }... a benefit card. See this at least 15 times a week. Then saw the title of this post lol.
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  • Profile picture of the author Silas Hart
    Don't know why people say you are marketing backwards, lol. You are doing some ol' school direct market selling.

    Find out what females in that demographic are looking at or buying, find sites selling to that market and you can set up advertising with them and pull them into going to your site where you sell similar things in a way more specialized to their market.
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    • Profile picture of the author jasonl70
      Originally Posted by BeautifulGratitude View Post

      are you successful marketing those niches? they seem way oversaturated to me. I am looking for something a bit outside the box...
      Do not be afraid of "oversaturated".. that simply shows there's a lot of money in that market. A 'small fish' in huge pond can do very well.

      That being said, if you think you have an angle to tap into that demographic I say go for it. I actually tend to prefer that method - first find a crowd I can access cost-effectively, figure out what they want, sell it to them
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  • Profile picture of the author Rod Cortez
    Originally Posted by BeautifulGratitude View Post

    I would like to target Asian American girls ages 16-24, what are they into? what would you sell them online?
    Why................ ????

    Yes, I'm genuinely curious.

    RoD
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  • Profile picture of the author CrisisCore08
    Asians buy a lot of electronic products,tvs,computers,phones....
    Just like Americans...
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  • Profile picture of the author BarberShop
    Antidepressants
    Sex toys, large dildos
    Dairy products
    Calcium supplements
    Anti-anxiety courses
    Diet books / courses
    Weight Loss products
    Career books and magazines
    Spanx
    Breast enlargement products
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    • Profile picture of the author GGpaul
      Originally Posted by BarberShop View Post

      Antidepressants
      Sex toys, large dildos
      Dairy products
      Calcium supplements
      Anti-anxiety courses
      Diet books / courses
      Weight Loss products
      Career books and magazines
      Spanx
      Breast enlargement products
      HAHAAHAHAHAHHAHAHAHAHAHA.
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      RIP Dad Oct 14 1954 - Mar 14 2015.

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      • Profile picture of the author Enfusia
        Instead of asking us, why don't you ask them?

        Here's how to do that:
        1. Set up a really nice questionnaire on a blog page.

        2. Give them a really cool CPA gift that requires an email submit that your market would like.

        3. Make the last part of the questionnaire the email submit of where to send their gift for filling it out etc...

        They tell you what they want you to sell them, you get paid for fulfilling the CPA offer and you build your list at the same time.

        What could be better?

        Patrick
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  • Profile picture of the author Monkeh
    Sell them. Make-up and hair accessories. Super important in their culture.
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  • Profile picture of the author serafina
    The answer quite subjective , it can be diffrerent for each girls.What is her passion and culture. But mostly gadget, girly thing,beauty, food.
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  • Profile picture of the author Sushiman1111
    Might want to think about that term "Asian-American" girls. A Korean-descent girl probably isn't going to have the same tastes and preferences as a Vietnamese-descent girl.

    As always, niche down.
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    • Profile picture of the author Shazadi
      Originally Posted by Sushiman1111 View Post

      Might want to think about that term "Asian-American" girls. A Korean-descent girl probably isn't going to have the same tastes and preferences as a Vietnamese-descent girl.

      As always, niche down.
      Good response. "Asian" is such a huge category. Are we talking Japanese, Chinese, Vietnamese, Korean, Thai, Pakistani, Indian, Cambodian, etc...?

      That being said, while their heritage and likely familial experiences are going to be vastly different, they are American women. You don't necessarily have to provide them with a meaningful cultural artifact, just a product that catches their interest. As others have said, try visiting popular women's sites and you'll get an idea of some potential options. Clothes, skincare, work advice, tech, dating, fitness and cooking are all popular topics. Your choices are pretty broad depending on what way you want to go.

      If you really want to be insightful: Treat them like human beings and avoid stereotypes. Asian women (and men, for that matter) tend to get plenty of pressure to be perfect, model creatures of intellect and poise from both their families and the media. So just pick a cool product and try to develop a safe haven.
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  • Profile picture of the author Skribblez
    Originally Posted by Ken_Caudill View Post

    Rich husbands.
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  • Profile picture of the author seasoned
    Well, I happen to have some asian/american relatives and have seen them from as young as maybe 6 into their thirties or so. They were raised VERY asian. The boy died through a dumb mistake, so they are both girls. The American father merely let their mother rule the place. And they both learned japanese at one point, the older daughter became fluent.

    I HAVE known others, but saw these at relatively frequent points. They were first and foremost female. Most things most females were interested in THEY were. and the older one was one to wear dresses, etc... and kind of into fashion. The younger was almost a thomboy type. She actually lived wth a biker and helped him with his motorcycle parts business for a time. ALSO, when she was young, she learned the accordian! NOT an asian instrument! They were BOTH fluent in English and, talking to them on the phone, you would NEVER know they were asian or that their mother spoken Japanese at home.

    Did I mention that they ALSO were in an asian area with many like themselves.

    So HEY, treat them like females! You might through in some stuff about learning the language of thr other country, or things having to do with the other country, but they will be happy with the country they are in. My cousins, for example, would appreciate history, gifts, etc.. from japan, and even japanese art, food, or language courses.

    Steve
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  • Profile picture of the author lotusdragon
    Think what would be of real service to them
    do it with right attitude and the Universe will support your efforts.
    Most young women are raised to lack self confidence
    this maybe more so in some male dominant asian cultures
    They are insidiously targeted via media advertising who play on
    and increase them feeling lacking in themselves
    so that they can be marketed to
    any glamour items from toiletries to clothes.
    Few have enough self confidence to not get caught up in that
    and it can be expensive for their BF's and husbands too
    this never fulfilled lack of self worth consumerism.
    Lack of self worth is also a large factor in teenage pregnancy.
    So think products that help them improve that and create and provide real solutions.
    I have a few such things as I aim at positive karma
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  • Profile picture of the author jlcs
    clothes and accessories....girls like to shop..
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  • Profile picture of the author butterballs8
    Hello kitty stuff, nail art, cheap korean made jewelry, iphone cases, fake eyelashes, colored contact lenses, make up. There are asian malls here and I find those products to be the best sellers.
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    • Profile picture of the author KenJ
      I can't believe that no one has suggested....

      SHOES!!

      KenJ
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  • Profile picture of the author ronorr
    Why not go onto the asian part of craigslist or ebay and see what is the most popular categories on there or type in asian girls in google search box and see what the words that come up afterwards are.
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