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Where should I sell/pitch in my follow-up?

by logilogitech
3 replies
Hey guys,

could you give me your opinion?

I own a biz that runs well since 2011, but I want to get a bit more out of my subscribers.

After many changes in my follow up sequence, I test something now since a week: I deliver huge value for free in a videocoaching through the first 7 days after optin. (Before I was committed to the fact that the best should be in product and not for free)

In this new and current follow-up-sequence I NEVER pitch and NEVER mention any of my products (except of the OTO directly after optin).

Result: The open and click-rates rates are fine, still 50% open the fourth and fifth mail and consume my stuff.

Well - my simple question is now: Where can I sell/pitch?

I see three solutions:

a) Pure sales eMail
After the 5th or 6th coaching-email they get a sales-email for my frontend product.

b) New CoachingMail with "changeover" in SalesVideo
In the 7th mail they come to a new coaching-video with content but after the content-part in this video I do a "changeover" to the sales-video ("If you want to learn more...")

c) Pitch in every email
I modify the whole email-follow-up-sequence again and add a pitching PS at the end of each Email.

What is your advice?
#followup #sell or pitch
  • Profile picture of the author talfighel
    I think that you should give them the same content that you have given them in the past but do one single thing differently.......

    At the end of your email, add a link to your product. There is a good chance that some people will click on your link and buy.

    Your list is not there to give out free content and nothing else. You also want to make money to put bread on the table. It is perfectly OK to send links in every single email that you tend to send out.

    Originally Posted by logilogitech View Post

    c) Pitch in every email
    I modify the whole email-follow-up-sequence again and add a pitching PS at the end of each Email.
    That is also good.
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    • Profile picture of the author logilogitech
      Thank you for your opinion, talfighel.

      Well - there are two things to consider.

      1) I don't want the goodwill to fall off when I start selling. When I add a pitchy PS in every mail it could be that the open rates goes down. But - as you mention - this is normal as I don't want to make a freebie-seeker-list

      2) In my video-coaching email there is only ONE single link that leads the subscriber to the value on my site. Where could I add the pitch now? A second link in the email? (In my opinion this is contrary to the principle: 'One single call-to-action per email - otherwise the reader doesn't know that to click first and forget the other')
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      • Profile picture of the author JohnMcCabe
        It's all about setting expectations right from the beginning. You've already communicated the fact that you have a financial interest in the relationship when you showed your OTO.

        Be consistent, and continue to make low-key offers or reminders that another offer will be made, and that both of you will benefit from it.

        There are dozens of threads going back for years here with well-meaning people asking why subscribers either turn on them or ignore them when they suddenly switch from 'best friend/teacher/advisor' to 'salesperson'. Those people almost invariably have followed the same model - content, content, content to 'build the relationship', then 'sales pitch', which is totally INconsistent with the relationship they built.

        You don't have to pitch hard, but you should at least put the ball on a tee so they can swing if they want to...
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