I’d love for you more successful marketers to add your insight to this for both the newbies and those who have tried and are still struggling.
What tips can you provide to help our fellow members become profitable in 2013?
Here is my 3-pronged approach:
1. Approach this business as a money buffet.
We all read the horror stories of “all your eggs in one basket” and one problem I see newbies make is in saying to themselves, “I’m going to get one good business model going strong, and then I’ll branch out.
In fact some WF members may recommend that too – but not me. I say that you research your business models. Write it out on a piece of paper – a circle for course creation, a circle for affiliate promotion, a circle for mobile Apps – whatever piques your interest.
Spend time in 2013 learning about 2-4 business models and getting them going. Always be learning. Always. I like to use this free PDF calendar printer http://www.pdfcalendar.com/monthly/ and print out one calendar for each business model. I schedule tasks and work on several things during the week.
Boredom is NEVER a problem for me – and I do NOT panic when anyone shuts down something unexpectedly. I know this goes against the advice of many, but for some of you, it’ll be the right thing.
2. Personalize your profit approach.
Transparency is one of the biggest benefits to my profits. I never claimed to be THE expert on anything. Someone always knows more. So I’m open with that and share my successes and failures – and this can work in ANY niche – weight loss, skin care, whatever.
Personalization is what endears you to people. Okay it might create a few haters too – but who cares about them when you have supportive followers?
My conversion rate is between 20-25% when I review products. Why? Because I implement and show my frustrations, my “fall flat on your face” moments, and the thrill of my successes. No rainbows and unicorns for me.
Being perfect isn’t something people admire. Because they know they aren’t perfect. They like an underdog – someone who rises from the bottom to succeed, because that’s what they’re trying to do and it makes you more relatable.
Make your blog or site a community. Interact with people who comment on your blog – even when you get “big” and have no time. You’d better make time for those people.
3. Work your freaking butt off.
I would have phrased that much more bluntly, but I promised Paul I’d have a cleaner mouth in here instead of my usual sailor talk. (Their house, their rules).
I used to field calls from gurus at 2 o’clock in the morning. They didn’t sleep. There was no 4 hour work week. There might be a 4 hour night sleep once in awhile IF that, but the successful people are working their butt off.
Why? It’s not because they can’t take a day off – they get addicted to what they’re doing. I love my career because I’ve pursued niches and a strategy that fulfills me. Makes me happy reading “you changed my life” emails.
But can I take off when I want? Yes – that’s the beauty of this. A couple of years ago I did a 30 day challenge where I didn’t do any work – all I did was make 1 vlog a day to show what residual earnings had come in that day.
I didn’t promote a single product, created nothing. I just spent 10 minutes a day making a vlog and queuing it up. But that’s not normal – I was just stressing the point of residual earnings and trying to inspire others with that exercise.
Normally, I’m up at 6 AM, working until I go to sleep. But I break when I want. I don’t work if my kid has a school play or if I’m sick. I never fell prey to that myth of push button crap – I knew it took a truckload of elbow grease and I show up every day ready to put everything I have into my business.
What about you, Warriors?
What’s your key to profits? Or, for those who have none, where do you struggle most?
Is it that you think you’re not the expert? Pffft! No one’s THE expert. Learn and share – that’s what this business is all about. Leaders guide, they don’t bestow some miracle on other people.
Y’all have a happy New Year – I know it’s 2013 for some, but here in Texas we’re just getting ready to kick 2012 aside.