4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

WSO Early Bird Announcements - How Do You Set Them Up?

by GlenH
3 replies
I've been reading about people setting up WSO 'earlybird announcements' for their WSO's (almost like a pre-sell I suppose)

Of course I know that it can start peaking peoples interest well before you release your WSO, and you can also capture email addresses from those interested.

But it's the technicalities of setting it up that I'm not too clear on..

From what I understand, you would have to create your WSO, 'earlybird announcement', then submit it for approval, make payment, and then it's visible to all in the WSO section

Then when your 'real' WSO goes live, do you have to change out the 'earlybird announcement' copy and replace it with your 'real' WSO?

Maybe I'm missing something. Can anyone enlighten me?
#announcements #bird #early #set #wso
  • Profile picture of the author WillR
    Glen,

    There are two ways you can do this.

    1) Create a prelaunch WSO thread. Submit it for approval, pay your fee, and then it goes live. When launch day comes you simply edit the post with your actual WSO sales copy.

    2) Create a prelaunch WSO thread. Submit if for approval, pay your fee, and then it goes live. When launch day comes you create a second WSO thread for your actual sales copy and delete your prelaunch thread.

    The choice is up to you. It really depends what you are hoping to achieve. Most people do a prelaunch because they want to increase their EPC's at launch time. So they are able to build up a list of people interested in their product and at launch time they send an email to that list and because they have expressed interest in the product, the conversions from that list should be nice and high. This then inflates your EPC and attracts other affiliates to promote your offer. Well, that's the plan anyway.

    A prelaunch thread can also attract comments and social proof so that when your product does go live, your thread is not empty, it already has comments, possibly reviews, inside it. The downside of the prelaunch thread is that people come along and see the date you first posted that thread. So if you have a 5 day prelaunch, when you finally launch and people come to your WSO, the date on your first post will be 5 days earlier and they might then think it is an older offer and they won't be as interested. Buyers in this forum seem to be much more interested in products that have just been released.

    In terms of collecting the prelaunch email addresses, you can either just setup a page on your own website and send people there or you can use the Warrior Plus prelaunch feature which means you just place your buy buttons inside the thread as usual but those buttons direct people to a prelaunch list until your product launches, at which time those buttons automatically change into the regular Warrior Plus buy buttons.
    Signature

    .


    .

    {{ DiscussionBoard.errors[7543120].message }}
  • Profile picture of the author paul nicholls
    When ever i create early bird lists i have always created one from my own email list

    I usually email my lists and if they decide to join my early bird list then they will be informed
    as soon as the product goes live

    This is all i have done when i launch wso's and products and it works well for me :-)

    Paul
    Signature
    FREE REPORT===>> 7 Reasons Why You Will probably Fail Online This year
    {{ DiscussionBoard.errors[7543128].message }}
    • Profile picture of the author GlenH
      Hey Paul and Will.

      Thanks for the clarification. That was really helpful.
      {{ DiscussionBoard.errors[7543152].message }}

Trending Topics