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Offer Specialists - Can You Help?

by Deep.Arora
4 replies
I am in a small dilemma - I recently launched a software (SiteManPro). I followed this launch sequence:

1. Pre-launch price: $77 - Sold 50+ copies
2. At the time of launch: $127 - Sold 80+ copies
3. After the launch: $177 - Sold 70+ copies

But...I am not really satisfied with the numbers. I was expecting at least 4 times more.

Then I ran a small exit survey for few days and asked visitors that why they are not buying. And the HIGH price was the main reason.

At this point, I started an installment option of $30 for six months.

I have sold about only 10 copies since April 1.

And that's where I become confused.

With installment option, conversions actually went down.

Then I talked to few of my customers about a better pricing structure. Here's what I have received so far:

Option 1 - Give software for free and grant access to support, forums and tutorials for only people who pay for support. Keep a fee like $120/year. (I personally didn't like this option much)

Option 2 - Give software for a low low fee ($10) and charge the same 10 bucks for every new version (minor or major). Even if the version has small fix, if it's a new version, customer has to pay $10. (This can be huge if I have a very big custoemr database).

Option 3 - Give software and support both for free and accept donations (I'd hate to go this way)

Option 4 - Lower the price of the software to $77 or $85.

Option 5 - Make software a hosted service and charge people a monthly fee.

What do you suggest is a great option and why? Or do you suggest something else?

I am keen to know a solution that can get me hundreds of users of the software

Thanks in advance for some brainstorming friend...

Regds,
Deep Arora
#offer #specialists
  • Profile picture of the author PeteHarrison
    Hi Deep,

    Product pricing is a specialist science

    I have had a look at your product and I think a 2 stage launch would have been a better fit:

    Pre-Launch - $37 - $47
    Launch - $77 - $97

    Or, perhaps a lite version at a lower price, I think that there are a lot of features in your product that would not be used by a majority of marketers - the Kunaki integration for example - whereas people who want that feature will pay $297+ for it.

    Pete
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  • Profile picture of the author Roy Carter
    As Pete suggests, a lite version with an upsell to a Platinum version may be the way to go.
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    • Profile picture of the author allink13
      Hi Deep,

      Have you had luck with selling licenses to your affiliates at a special discount? I believe I seen one affiliate selling your software here at WF at a deep discount and was curious to know if that have been working out for you.

      I would agree with pete, but instead of charging for a lite version and then upsell I would add a free version just for people to try out the software and then gradually built from there and charge based on level pay.

      Regards,

      -Juan
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      • Profile picture of the author Deep.Arora
        Yup..that makes sense. My subscribers too recommended something similar. It as a very nice discussion and it was exciting to see different angles proposed by different people.

        Guess, I got some neat strategy in place now that I am working on.

        Have a look at the thread here:
        Suggest a Business Model!

        Thanks,
        Deep
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