2000 unique visitors, 20 subscribers, 80 clickbank hops daily, but only 2 sales a week

45 replies
I'm in the dating niche. I'm using aweber as my auto responder. My email open rates are around 8-16%. My unsubscribes are at 12%.

My autoresponder gives my subscribers a lot of information and doesn't sell too hard. Subtle selling is what I do.

I thought I'd be doing better than 2 sales a week with this much traffic and subscribers.

What can I do to improve my sales? The product I'm promoting seems pretty good at a gravity off 60ish.

I want to be able to make a sale a day.

Any suggestions? Thanks warriors.
#clickbank #daily #hops #sales #subscribers #unique #visitors #week
  • Profile picture of the author robestrong
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    • Profile picture of the author butters
      Without posting a link to your site and letting people go through the sales funnel it is impossible to tell you how to improve it. Right now it's just numbers.
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  • Profile picture of the author KenThompson
    Food for thought. Hard to be precise without seeing particulars. So...

    1. Possible subs are expecting something else based on why they subscribed. There may be some disconnect with expectations. Two possible levels or opportunities for this are with your email content and the product you're promoting.

    2. Maybe your mail frequency is not ideal for the audience/niche?

    3. Don't know what good open rates are for dating niche, but it seems a bit low to me. Perhaps your subject lines are not strong or effective?

    4. The sales copy may not be good. I trust your product choice made sense to you. But it may not be a good match for what your subscribers are looking for. Or, maybe it is but they don't know it for whatever reason.

    5. You state that you're not heavily promoting it. But then maybe your presell efforts can be improved.

    6. Your email copy layout/format, length, or other factors may be misfiring. Not optimized for your subs/audience.

    7. May be a good idea to do some investigation and testing. Contact those who bought and asked why they bought it. Specifics would be great.

    Then you can try and poll your subscribers and see why they are not interested in that product. And you can ask what is most important to them or what they're looking for.

    Explain that you want to provide help and value in a product that will benefit them the most. Doesn't hurt to give it a shot with a poll.

    Hope that helps and sorry could not be more helpful.


    Ken
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  • Profile picture of the author generaleet
    Thanks for the responses so far.

    How would you convert sexting traffic? What would you sell them? Besides a clickbank book.
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  • Profile picture of the author jamesrich1
    I changed this by using CPA offers that actually track and don't turn off the trackers. CPA stands for cost per action. With the offer I use you would of gotten between $600 to $800 or more depending on the quality of your traffic.
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    • Profile picture of the author generaleet
      I'm in peerfly, maxbounty and a bunch of other cpa networks. Unfortunately, I'm not getting much help from them either. People are clicking the offer but not submitting their email.

      It's weird.
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  • Profile picture of the author franktwin
    How are you generating the traffic? Perhaps the niche is not tailored to your visitors...
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    A Premier and Unique Dating Experience | NosyDating.Com

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    • Profile picture of the author generaleet
      The traffic is coming from google. It's a hungry market. The product answers their need. I just can't seem to monetize the traffic they way I'd like.
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  • Profile picture of the author KenThompson
    Sexting traffic. Really don't know much about that market. Don't even have a cell phone.

    One possibility is with hook-up offers. You can find affiliate programs that include offers like that. Sort of a thin slice of the dating niche. A sub-niche.

    I think you'll find this interesting:

    affiliate programs for sexting - Google Search

    As always, test and test.

    Originally Posted by generaleet View Post

    The traffic is coming from google. It's a hungry market. The product answers their need. I just can't seem to monetize the traffic they way I'd like.
    I bet what they want is ultra instant gratification of some kind. An ebook is just too scholarly for them.
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    • Profile picture of the author generaleet
      True. But some people do buy. Once I build a relationship with them through the autoresponder.

      Maybe I'll just try a few cpa offers and slap some adsense there. Pray for the best I guess.
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  • Profile picture of the author mshajid
    why don't you let your buyer comes through organically well you should do only one thing is increasing backlinks to buyer intention keywords well. then you don't need any emails to send it though. Email marketing is not so genuinely grabbing the customer, try to SEO to your website rank well earn good income stream.
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  • Profile picture of the author JeremiahSay
    Firstly, you cannot determine a good sales-page or product by just looking at the gravity rate in cb.

    Secondly, 2000 UVs with 20 subscribers. That's only 1% opt-in rate (not sales). I suggest that you tweak/edit your landing-page for higher conversion rate first.

    If you do the math, 2000 UVs generate 2 sales.. that is equivalent to 0.1% sales conversion rates.

    Assuming the product that you're promote cost $47 (cb's average price) with a 50% commission. That's $23.50 per sales. 2 sales out of 2000 UVs ($23.50 x 2).. Each UV's makes you only $0.0235 ($23.50 x 2 then / 2000). In case if you don't know.. $0.0235 per UVs is suicidal.

    I suggest you work on your landing-page first (Aim for higher conversion rate).. then your autoresponder follow-up series (tweak and test) and finally the product you're promoting (is this the best product for you targeted audience?).

    Hope this help and good luck with your business endeavor.

    Jeremiah
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  • Profile picture of the author David Micheal
    Change your copy of sales letter. If you have a good targeted traffic. Then, your problem is your sales letter.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by generaleet View Post

    My email open rates are around 8-16%. My unsubscribes are at 12%.
    It's not easy to add much to both Ken's and Jeremiah's excellent posts above, and this isn't my niche, but to me open-rates of 8-16% sound terribly low, and unsubscription-rates of 12% also sound rather high (though I suspect that might be less significant, and maybe even not abnormal for the niche?).

    Open-rates are normally determined by things happening/not happening before, during or immediately after the opt-in itself.

    No promises, but I'm wondering whether possibly either of these posts/threads might help you ...

    http://www.warriorforum.com/main-int...ml#post6123982

    http://www.warriorforum.com/main-int...ml#post7521075

    Originally Posted by generaleet View Post

    The product I'm promoting seems pretty good at a gravity off 60ish.
    It may not be relevant at all, here, but a gravity as high as 60 would almost certainly put me off promoting the product. My best-selling and best-converting products all have gravities around one tenth of that (and that isn't just a "coincidence"): http://www.warriorforum.com/main-int...ml#post2495251

    Originally Posted by generaleet View Post

    I want to be able to make a sale a day.
    Well, if you're making two sales per week, from the traffic you have, with open-rates averaging 12%(?) this ought to be possible, at least in principle?
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  • Profile picture of the author Chris Donne
    Where is the traffic coming from, for me at least that would the first thing to look at,
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    Please do not use affiliate links in signatures

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    • Profile picture of the author JohnMcCabe
      Originally Posted by Chris Donne View Post

      Where is the traffic coming from, for me at least that would the first thing to look at,
      Oh. goodie, another member of the "can't be bothered to read the whole thread" club...:rolleyes:

      See post #7

      Because you really can't control what happens once someone clicks away from your turf and onto the vendor's, I'd concentrate on the things you can control.

      Start with your opt-in rate. 1% is, no offense, pathetic even for search traffic.

      Then look at your email sequence. Work on optimizing clicks to the vendor. Not maximizing, optimizing. You want to send as many ready-to-buy people as possible, right? Unlike a CPC deal, you don't get paid on clicks, so you want to get the 'right' clicks.

      Jeremiah had it right. The number you really want to maximize is your value per unique visitor. Get that high enough, and you can buy all the traffic you can handle...
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  • Profile picture of the author himanuzo
    2000 unique visitors, 20 subscribers, 80 clickbank hops daily, but only 2 sales a week
    From 2,000 UV, you should collect at least 200 subscribers (leads). To get more leads, you can offer free stuff to the UV. People love free stuff on the internet.
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    • Profile picture of the author generaleet
      Originally Posted by Alexa Smith View Post

      Some do; some don't. I think the main reason (possibly the only reason) is that people don't want others to know what niche(s) they're in. (I don't "show my business sites" here, and that's my reason).
      Originally Posted by himanuzo View Post

      From 2,000 UV, you should collect at least 200 subscribers (leads). To get more leads, you can offer free stuff to the UV. People love free stuff on the internet.
      I'm definitely offering a free bonus for signing up. I doubt anyone could get 10% subscribe rate from search engine traffic. Unless your squeeze page gets ranked highly. Which is rare.
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  • Profile picture of the author bwh1
    Not sure if Dating is the same but I once promoted in the Get Ex Back niche and thought that the traffic isn't very much interested into buying - even less a CB report.

    They wanna talk to someone rather then reading a How To manual. It was VERY time consuming to run this as a business as you get daily emails from people desperate to find someone who can comfort them.

    That improved a bit (time wise) when I separated the traffic into MALE - FEMALE and gave them specific step by step approach over free content.

    Sales didn't improved much tough so I gave up on that niche (not trying to discourage you, sorry).

    G.
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  • Profile picture of the author generaleet
    I want tell give you the url of my site.

    Are there any drawbacks to posting my money site url on the warrior forum?

    I know a lot of people don't do it but I never understood why.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by generaleet View Post

      Are there any drawbacks to posting my money site url on the warrior forum?

      I know a lot of people don't do it but I never understood why.
      Some do; some don't. I think the main reason (possibly the only reason) is that people don't want others to know what niche(s) they're in. (I don't "show my business sites" here, and that's my reason).
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      • Profile picture of the author generaleet
        Originally Posted by Alexa Smith View Post

        Some do; some don't. I think the main reason (possibly the only reason) is that people don't want others to know what niche(s) they're in. (I don't "show my business sites" here, and that's my reason).
        Well, I already said I was in the dating niche, so...

        Is it wise?
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  • Profile picture of the author Michael Ten
    Is your product truly good and truly a good deal and value? That will likely give you more conversions.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by generaleet View Post

      I'm definitely offering a free bonus for signing up. I doubt anyone could get 10% subscribe rate from search engine traffic. Unless your squeeze page gets ranked highly. Which is rare.
      I think you might be a little confused. Subscribe rate has nothing to do with where your page ranks. If that's your sole traffic strategy, ranking will affect how many see your page, but not how many go on to subscribe.

      One thing I find a little strange is that when people talk about "getting ranked", they are generally talking about ranking for, at most, a handful of keywords. Yet when I look at my site stats, I find that most of my search traffic finds me for keywords I wouldn't think of trying to focus on.

      In my mind, your squeeze page has two jobs - get the people most likely to go on and buy the end product on the list, and keep the people least likely to buy off the list. This became even more important when the major service providers started charging by list size.

      So look carefully at which slice of the dating market is most likely to want your end product, and craft your bonus to appeal strongly to them. Then evaluate your follow-up emails in the same context - do they speak to the segment of the market most likely to buy this product, or are they trying to appeal to everybody?

      I see dating sites multiplying, but the new players are set up to appeal to particular groups - people looking for marriage, people looking for an occasional hookup, Christians, GLTB, African-Americans, even 'farmers and country folk'. I suggest you focus on one group, if you aren't already.
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      • Profile picture of the author generaleet
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        • Profile picture of the author JohnMcCabe
          Originally Posted by generaleet View Post

          Makes sense. A lot of sense.

          You saved me money, listwise.

          But it still doesn't answer the question of how to get more people on my list. I already have a great bonus to offer them. The squeeze page is textbook.

          I guess I should just point you to the website. Hope this doesn't backfire on me.

          Textanova.com - Text Her To Bed

          Do a google search to navigate within the pages since the home page is the squeeze.

          Anyway, tell me what you think and how I can improve.
          The squeeze page may be textbook, but it really doesn't do anything to arouse curiosity.

          I can think of a couple of different approaches that might be worth testing.

          > Use the Eben Pagan/David DeAngelo 'kiss test' model. The squeeze question is, IIRC, "what signal will she give you that lets you know she wants to be kissed?" Something like that. Enter the email, and the landing page answers the question and lays out the rest of the offer (mini-course, ebook, etc.)

          > Try the "masked magician" gambit. There's an occasional series on TV where a man wearing a disguise shows how popular illusions are done. The disguise/altered voice are to hide his identity from other magicians who don't want the secrets shared.

          "My sisters don't want you to know this, so we have to be a little sneaky about it. Enter your email address, and I'll tell you what to text them to get their motors running. That way, they'll leave MY boyfriend alone..."

          You get the picture.

          Make it like a sexy text - tease them into wanting more.

          [On a side note, that photo looks a lot like Kim Kardashian. Do you have the license to use that photo?]
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          • Profile picture of the author generaleet
            It's a stock photo. Definitely not kk. Unless she recently lost her bitties.
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  • Profile picture of the author Randall Magwood
    20 subscribers isn't enough to make a full time living off. Ask the same question when you get to 500 subscribers.

    Or just keep the current numbers and proceed with your marketing with brute force.
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    • Profile picture of the author generaleet
      Originally Posted by Randall Magwood View Post

      20 subscribers isn't enough to make a full time living off. Ask the same question when you get to 500 subscribers.

      Or just keep the current numbers and proceed with your marketing with brute force.
      That's 20 subscribers DAILY. I'm at 700+ total and adding 400 every month since I started the site 2 months ago.
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  • Profile picture of the author jasonl70
    not really a text book squeeze.. where's the benefit's/bullets?

    I've been using squeeze pages for years - see everything on that page in black text? get rid of it all and replace with a handful of bullets on the benefits of the product.. I wouldn't even mention the product itself - just 5 beni's and an opt-in form. Heck, the bullets don't even really need to be beni's - find a few things in the product that jump out, and list them ("5 sure fire ways to get a response from a booty call", etc)
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    -Jason

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  • Profile picture of the author jasonl70
    your op is somewhat confusing then.. how much daily traffic? 2000?
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    -Jason

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  • Profile picture of the author jlcs
    I think you really need to work on your landing page since the convert rate is too low.
    And 20 subs with 2 sales is not bad result.

    Increase subscriber with directly increase your sales.

    At the same time, you should find out why people unsubscribe.
    Signature
    Earn $1,037.69 in daily is NOT a big amount.
    I can show you how to do this.

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    • Profile picture of the author logilogitech
      Originally Posted by jlcs View Post


      At the same time, you should find out why people unsubscribe.
      Yes, for example by leading to a "opt-out" page where you set a Google Docs-Formula with a text like:

      Thank you very much, that you have been subscribed to my list. As I want to improve my content I ask you: Why did you opt-out now? Maybe you can give me one or two short sentences why you opt out so I can make things better in the future. Thank you!

      And then you give him a free report as a gift!

      I made this and it ran very well; I found out why people unsubscribed and could improve my things.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by logilogitech View Post

        Yes, for example by leading to a "opt-out" page where you set a Google Docs-Formula with a text like:

        Thank you very much, that you have been subscribed to my list. As I want to improve my content I ask you: Why did you opt-out now? Maybe you can give me one or two short sentences why you opt out so I can make things better in the future. Thank you!

        And then you give him a free report as a gift!

        I made this and it ran very well; I found out why people unsubscribed and could improve my things.
        You can often get better answers (or at least more honest answers) by allowing the person to be anonymous when answering.
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        • Profile picture of the author Haroon Ballim
          You need to check the offer that you have . It may sound appealing to you but may not be appealing to your market.

          Offer something of real value for those that optin . People are more savvy and do not just subscribe beacuse they getting something for free . It has to be something of real value . If you offer something free and it has low value or poor content than the subscriber is unlikely to make a buy .

          If the free content is great , that increases your chances dramatically of converting the subscriber to a buyer .
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        • Profile picture of the author logilogitech
          Originally Posted by JohnMcCabe View Post

          You can often get better answers (or at least more honest answers) by allowing the person to be anonymous when answering.
          Yes that is clearly. Forgot to mention this. I mean a Google Doc formula where the user only can write why he drops out. Under this formula he can download a free report.
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  • Profile picture of the author Wags
    Originally Posted by generaleet View Post

    I'm in the dating niche. I'm using aweber as my auto responder. My email open rates are around 8-16%. My unsubscribes are at 12%.

    My autoresponder gives my subscribers a lot of information and doesn't sell too hard. Subtle selling is what I do.

    I thought I'd be doing better than 2 sales a week with this much traffic and subscribers.

    What can I do to improve my sales? The product I'm promoting seems pretty good at a gravity off 60ish.

    I want to be able to make a sale a day.

    Any suggestions? Thanks warriors.
    Hi there, my quick opinion

    1, check the incoming search terms to see what percentage are actually related exactly to your product/site

    2, sometimes search terms like sexting etc are song titles like "SEXTING Lyrics - BLOOD ON THE DANCE FLOOR" which is probably what a lot of people are searching for rather than an ebook or sexting tips whatever

    3, also mostly school kids and young adults are interested in searching for sexting on the web, and would probably not want to purchase something to teach them how to do it , as they could probably add another 30 pages lol

    just a thought, wags
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    • Profile picture of the author generaleet
      I don't really care so much about why the 12% unsubscribe. I care more about why it's taking 200 hops to the sales page to get a sale. The keywords I'm ranking for are SUPER targeted. Textanova is top for ton of great keywords. Check for yourself. The optin page appeals to exactly what my audience is looking for (attractive texting).

      The only thing I can conclude is that the sales page for my sponsor, Bobby Rio, is not doing the trick. It's a long ass video and I'm pretty sure most people don't want to sit through all of it.

      Maybe I should make my own product. I don't know. Getting frustrated.

      Thank you everyone for your awesome answers so far.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by generaleet View Post

        I don't really care so much about why the 12% unsubscribe. I care more about why it's taking 200 hops to the sales page to get a sale. The keywords I'm ranking for are SUPER targeted. Textanova is top for ton of great keywords. Check for yourself. The optin page appeals to exactly what my audience is looking for (attractive texting).

        The only thing I can conclude is that the sales page for my sponsor, Bobby Rio, is not doing the trick. It's a long ass video and I'm pretty sure most people don't want to sit through all of it.

        Maybe I should make my own product. I don't know. Getting frustrated.

        Thank you everyone for your awesome answers so far.
        Yes, if we assume that the visitors to your opt-in page are targeted, we can eliminate one potential cause.

        Your next step is to look at your email sequence. Is there anything in there that mightpossibly set an expectation that the sales page won't/can't meet? That could cause a disconnect when the 'hopper' arrives, which would lead them to abandon the sales page.

        And you're dead on - the sales page iteself might suck. If it's just a long video, that will turn off a lot of people. So you have a choice: set up your pre-sell so people will sit through the video, find another product, or create your own.

        If you think this product is worth salvaging, the task is to get people to sit through the video.

        Here's how I would try it, assuming Rio hasn't done something dumb like disabling the timeline and controls. Watch the sales video, looking for bullets and where they occur in the video. Take notes, the bullet and the time stamp.

        Then craft an email for your series 'selling' watching the video, using your notes. For example:

        "Rio lets a huge tip slip out at about the x:yy mark of his video when he tells you the one thing that will kill any chance you ever had of hooking up..."

        As an affiliate, your job is to send people to the vendor's sales presentation in a receptive state of mind. It's the vendor's job to close the deal.

        If you're sure about the people you are sending to the sales page, then the problem is the sales page and you're down to two choices - find another product or create your own.
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  • Profile picture of the author mrelk159
    Try improving your sales page that is very important, a good sales page equals better conversion rates. After improving your sales page try to expand and see if your traffic is of high quality etc.
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  • Profile picture of the author wonderfullife
    Generally speaking, you need give your customers useful information of your product or service, such as the detailed functions, how it will benefit your customers etc. Especially, you can use reviews of your product to convince your targeted customers. So you need make a very detailed sales page. And the more important is to find what your visitors'/subscribers' demand, then whether your product can meet their demand.
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  • Profile picture of the author bonesaj
    I assume from 20 subscribers and 80 hops per day that your primary goal of the landing page isnt grabbing the email? and that you have links to the product on the page.

    Offer something of value in return for their email and market that way without selling anything on your site and you should get a lot more subscribers which will get you more trust and hopefully more sales

    not sure if this made sense because im pretty tired haha
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    • Profile picture of the author generaleet
      I've been thinking about doing that.

      Maybe this is just the type of market that is so needy they can be considered impulse buyers.

      Maybe building a relationship isn't necessary for the most part?

      Sorta like a one night stand. Sometimes a girl just needs some action. That kind of thing?

      I don't know. Just throwing things out there.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by generaleet View Post

        I've been thinking about doing that.

        Maybe this is just the type of market that is so needy they can be considered impulse buyers.

        Maybe building a relationship isn't necessary for the most part?

        Sorta like a one night stand. Sometimes a girl just needs some action. That kind of thing?

        I don't know. Just throwing things out there.
        Priced and positioned properly, this could work.

        Think of all the 'gadget' ads on TV. Person tries to do something, but exhibits the coordination of a blind-drunk ape. Enter the product. Same person now effortlessly does whatever, with that big ol' shit-eatin' grin on the face. You can too, if you order in the next ten minutes...

        If you have a companion book, like 'how to recover from a drunk-dial disaster', you can even do a "but wait, there's more" deal...:p
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        • Profile picture of the author generaleet
          Ok. Made some adjustments to the 4th and 5th emails of the autoresponder. So far it seems to be working. Just had 3 sales in the last 2 days. Mind you, bobby's upsell is really good, so 3 sales are netting me $240.

          Not bad for a few tweaks to the autoresponder.
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  • Profile picture of the author J50
    The answer is simple, split test landing pages and traffic sources?

    http://www.google.com/intl/en/websit...izer/analytics
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