Separating Buyer Email Addresses With An Autoresponder

11 years ago

they should each be opting into a different list

Freebie list, then another list for your OTO. the landing pages for each of those products should have their own opt-in to separate lists.

Thanks

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raffman999

11 years ago

Yeah you need to set up different lists.

Then test, test, test. Try different offers and keep a record of what people click on and (hopefully) buy, that way you can further optimise your future emails. This is especially important to do with your non-buyers list (your freebie list) as getting the right offer in front of them will potentially convert them into buyers.

Hope this helps.

Thanks
1 reply

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Paul Hooper-Kelly

11 years ago

Hi,

You need to start off right by creating separate lists for prospects and buyers.

But, when your freebie seeker buys something they will on both lists. So what do you do?

Your buyers are gold dust, because they'll likely buy from you again and again. So you don't want to annoy them by sending emails urging them to buy something they've already bought.

So make sure you set up the list so that once a freebie seekers buys something they are deleted from the freebie list and so only get emails destined for your buyers.

This is very easy to do with Aweber:

Go to your Aweber account. Click on ‘My Lists’ and select ‘Automation’ from the drop down menu. That will take you to the ‘Automation Rules’ page.

Select from the drop down list of your auto responders the one that holds the name of the prospect you want to delete …

When you’ve done that, move down the page to the ‘Action’ area.

Select the action you want from the drop down menu. In this case, you need to select:

‘Unsubscribe from (your prospect list) when lead subscribes to’

Once you’ve done that move to the right and select the list they will be joining when they buy your product.

So the full instruction reads:

‘Unsubscribe from (your prospect list) when lead subscribes to (your buyer list)’

Then click the green ‘Save Automation Rule’ button and you’re done!

Warmest regards,

Paul

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JackieGold

11 years ago

Originally Posted by Paul Hooper-Kelly

Hi,

You need to start off right by creating separate lists for prospects and buyers.

But, when your freebie seeker buys something they will on both lists. So what do you do?

Your buyers are gold dust, because they'll likely buy from you again and again. So you don't want to annoy them by sending emails urging them to buy something they've already bought.

So make sure you set up the list so that once a freebie seekers buys something they are deleted from the freebie list and so only get emails destined for your buyers.

This is very easy to do with Aweber:

Go to your Aweber account. Click on 'My Lists' and select 'Automation' from the drop down menu. That will take you to the 'Automation Rules' page.

Select from the drop down list of your auto responders the one that holds the name of the prospect you want to delete ...

When you've done that, move down the page to the 'Action' area.

Select the action you want from the drop down menu. In this case, you need to select:

'Unsubscribe from (your prospect list) when lead subscribes to'

Once you've done that move to the right and select the list they will be joining when they buy your product.

So the full instruction reads:

'Unsubscribe from (your prospect list) when lead subscribes to (your buyer list)'

Then click the green 'Save Automation Rule' button and you're done!

Warmest regards,

Paul

Paul -

The one step I haven't gotten my head around yet is adding to the buyers list. Take this scenario:

(1) I have optin page, offering free ebook
(2) User opts in and is added to prospect list
(3) When user confirms, he is directed to the Thank You page.
(4) On Thank You page there is some offer, which user buys
(5) When/where/how do I capture email to add to buyer list???

Thanks -

Thanks
1 reply

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Rbtmarshall

11 years ago

Originally Posted by JackieGold

Paul -

The one step I haven't gotten my head around yet is adding to the buyers list. Take this scenario:

(1) I have optin page, offering free ebook
(2) User opts in and is added to prospect list
(3) When user confirms, he is directed to the Thank You page.
(4) On Thank You page there is some offer, which user buys
(5) When/where/how do I capture email to add to buyer list???

Thanks -

I wouldn't upsell them on the thank you page.

Put yourself in their shoes:
they got to your page whether through search results or some form of advertisement.
they opt-in to a FREE report, etc.
before they even read your report they are hit with an offer to buy something.

I wouldn't be surprised if you get a high unsubscribe rate straight from that thank you page.

Sell the upsale/oto in your autoresponder series after you pitch it's benefits a few times. Then in one of the emails, put a link to the upsell's squeeze or sales page. On that page have an opt-in that is linked to the 'buyers' email list, then do as Paul above said and have their names removed from the freebie opt-in list

[ 1 ] Thanks
1 reply

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paul nicholls

11 years ago

Originally Posted by Rbtmarshall

I wouldn't upsell them on the thank you page.

Put yourself in their shoes:
they got to your page whether through search results or some form of advertisement.
they opt-in to a FREE report, etc.
before they even read your report they are hit with an offer to buy something.

I wouldn't be surprised if you get a high unsubscribe rate straight from that thank you page.

Sell the upsale/oto in your autoresponder series after you pitch it's benefits a few times. Then in one of the emails, put a link to the upsell's squeeze or sales page. On that page have an opt-in that is linked to the 'buyers' email list, then do as Paul above said and have their names removed from the freebie opt-in list

If this is what you do with your campaigns then that's cool :-)

But I've been using low ticket products on my thank you pages for over over 18 months and it's very profitable

With regards to the un subscribe rates, it really is not an issue at all, you're always going to get a few un subscribers that's the business

My lists are always responsive and I use oto's/low ticket products and upsells all the time

As long as what you sell is top quality then it's fine

I'm proud of the product which I sell as a low ticket, it's my product though and I love selling it because i know people will love it

Not only that if you ever use paid traffic then you should be using them, if you're not then you had better have one hell of a funnel to make back the sales which you would of lost on the front end

I'm not saying you should use a OTO it's up to you but just remember that they do work very well as long as you're promoting a quality product that you have faith in :-)

Paul

Thanks
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Paul Hooper-Kelly

11 years ago

Hi Jackie ...

Paul -

The one step I haven't gotten my head around yet is adding to the buyers list. Take this scenario:

(1) I have optin page, offering free ebook
(2) User opts in and is added to prospect list
(3) When user confirms, he is directed to the Thank You page.
(4) On Thank You page there is some offer, which user buys
(5) When/where/how do I capture email to add to buyer list???

Thanks -

Once your prospect buys (whether the way you described or at any time) then you ask them to confirm their name and email for updates et cetera.

And you can take this further. For example, suppose you have a series of products that you want to sell them over time. Then you use the same automation method to move them from - say - 'Bought first product' to 'Bought second product' list and so on ...

But I must say I agree with Robert ...

I would recommend giving your prospect a chance to adsorb you freebie before you start to hit with a buying offer.

I don't know if any of you guys have split-tested:

(a) Hammering them into the ground with tons of 'buy' offers

versus

(b) Nourishing them with plenty of good free stuff after they've had the freebie and before you send out a promo email.

I've tested it and (b) works even better than (a) overall, because you build longer term loyalty with your relationship is on strong foundations..

Mind you, I also agree whole heartedly with Paul Nicholls that always giving superb value and always over delivering is the real key to success, whichever way you play it.

But that's the fascination of marketing: there is no exact right and wrong. In the final analysis, it's an art just as much as a science.

Warmest regards,

Paul

Thanks
1 reply

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JackieGold

11 years ago

Originally Posted by Paul Hooper-Kelly

Once your prospect buys (whether the way you described or at any time) then you ask them to confirm their name and email for updates et cetera.

But what if it is an affiliate sale? I don't get receive the user's email (or any identification) when they buy.

Maybe that is a good reason to offer a bonus? I can capture their email when they request the bonus?

Thanks
1 reply

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Paul Hooper-Kelly

11 years ago

Hi Jackie,

But what if it is an affiliate sale? I don't get receive the user's email (or any identification) when they buy.

Maybe that is a good reason to offer a bonus? I can capture their email when they request the bonus?

That depends if you're doing affiliate marketing the smart way ...

What I always recommend is create a freebie and a squeeze page and capture the names of your prospects BEFORE you unleash any affiliate offers on them.

And if you're a super-smart affiliate (which I'm sure you are), you'll operate in niches where there are several good products that you can offer to your prospects, over time.

So the sequence goes like this:

1. Capture name and address and give freebie, which impresses prospect with your expertise.

2. Send few more emails with more good info to build relationship.

3. Send your prospects a link to your review of product A (preferably a video walkthrough of the product, cuz you bought it). Owning the product will give you great authority, when you discuss product, as well as give you plenty of inspiration for your freebie and subsequent, relation-building emails. I've had excellent results doing this and turn the fact I bought the product so I could expose the real truth into a Unique Selling Point.

4. Whether they buy or not, send more emails with more good info to further cement relationship.

5. Send your prospects a link to your review of product B.

.... rinse and repeat until you've offered all products in your niche. This should result in far more overall sales as well as building you a valuable asset in the form of lists (both of buyers and prospects) where you profit from an excellent relationship - and to whom you can then offer related products.

Then you'll really have an online business!

Warmest regards,

Paul

Thanks

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If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here.

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Niranpr

11 years ago

I use Jvzoo to sell my product, with Jvzoo you can set integrate autoresponder
like Aweber.

After people buy from Jvzoo , it automatically optin to the list that you set in Jvzoo.

If you want to separate them from freebie list you have to use automatic rule from aweber.

click my list >> automation
and create action like unsubscribe from list... when lead subscribe to...

Thanks

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paul nicholls

11 years ago

if you use aweber then you need to use the "automation" feature

by using that you can set it to subscribe to your buyers list while at the same time automatically un-subscribing from your prospects list

it's really that easy

you need to make sure you're you segment your customers from your prospects otherwise you're going to run into all kinds of trouble

Paul

Thanks

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JackieGold

11 years ago

Thanks Paul #2

BUT... I get all of that and have automation rules set up for other scenarios. I am unclear (thick???) about when/how I capture email to add to buyer list in the scenario I laid out. Maybe I wasn't clear on the fact that my offer is an affiliate offer...

Thanks

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enterprisemind

11 years ago

Big thanks to everyone who contributed to this thread. I now have a clear understanding of how to capture my buyers email addresses. Basically, my OTO needs a squeeze page also that I may place on the thank you page or include in the followup email series. Got it.

Thanks

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Separating Buyer Email Addresses With An Autoresponder

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