How to Make Money Online... Simplified

In my opinion, too many people make this whole "make money
online" thing too difficult. Nobody likes difficult.

In fact, one of my big New Year's goals is to simplify my
life in all areas.

So let me show you how to simplify making money
online.

When it comes to selling products and making money
online, the first step is finding a market to sell to.

Who is going to buy your stuff?

Me, I like markets that have a lot of
people who are actively looking and searching
for solutions.

In other words, its much easier to sell
something to someone if that person
is motivated and actively looking for what
it is you sell.

So step one is finding a large group of people who
have a problem they want to fix.

Problems= markets.

This is why weight loss, relationships and dating,
health and wellness, career, finances, etc... that's
why those are always top sellers. It's because these
markets are full of people who have problems they
want to solve.

Again, go after those who are already motivated to
solve their problems... you'll go broke trying to motivate
someone.

If someone wants to lose weight, chances are
they're desperate and actively searching for a
solution.

So step one when it comes to making money online
is finding a group of people with a desperate problem.

The more desperate and urgent their desire for a solution,
the more motivated they'll be to solve it.

For example, if you have back pain and you're sick
and tired of living in pain, wouldn't you consider
buying a $47 info product if it shows proof that it
can help you get rid of that back pain?

You want to find a group of people who have a
problem. The more desperate this market is for
solutions, the better your chances are of selling to
them.

How to clear up your face from acne will usually make
you more money than how to train your dog to ride a bike.

Someone looking to lose weight, someone looking to date
more, somebody looking to cure back pain... any market where
there's a desperate problem that needs to be fixed is a good
market to target.

The next step is to create a product that solves this problem.

An info product can be an e-book, an audio recording, a webinar,
a special report, a video... or it can be a combination of these.

All you're looking to do is give people the answer to their problem.

It doesn't matter what you choose as long as you're solving the problem.

Imagine a doctor scribbled down the cure to cancer on a napkin... is
the fact that it's a napkin make the product any less valuable. Nope,
it's the solution that matters.

If you want to create an audio product, simply get a microphone
and talk into it for an hour, solving the problem your market has.

You create an MP3 that you can then sell for $27, $37 or $47.

It really is that simple. Find a large group of people who have a
problem and then simply create an information product that gives
them a solution.

When I first got started, it took me almost a year to write my
first ebook. Sure, that one ebook went on to sell over 3 million
dollars worth of my fitness program... but these days I can
have an ebook ready to sell in about 24 hours or less.

You just put your solution down on a word document, you
turn it into a PDF, and presto... you have an ebook.

You can hire others to write it for you if you want, but
the main thing is that it solves the problem your market
has.

Once you have your target market and you've made
your ebook, audio, or video... then you want to create
a sales page that persuades people to buy your product.

I've seen many great products just whither and die because
they didn't have a good enough sales page that persuades
people to buy.

After all, just having a product isn't good enough, you have
to PROVE to people that it will help them. Your sales page
is what does this.

You can have a written sales letter or these days, more
and more marketers are using video sales letters.

No matter the method, it still comes down to the message.

Your sales copy must be persuasive enough to get people
to open up their wallets and part with their hard earned
money.

This is the one area that most marketers drop the ball.

They spend a ton of time, effort, and money on making
sure their product is the best, but then they treat the
sales copy as an afterthought.

Take it from me, I've been in this line of work for 12
years and your sales copy is one of the biggest keys
to success... or failure.

Your sales letter is your 24 hour sales person... and
if the letter is poorly written, you'll have poor sales.

Again, the market has a problem... you have the solution,
but you have to PROVE to the prospect that you have
their solution... that it will work for them.

You have to paint that "before and after" picture in the
prospects' mind... showing them that if they buy your
product, it will help them get rid of that problem they have.

You show them how their life will improve when they use
your product.

You show them how trading their $39 for your product
is a good value exchange. Then you include some bonuses,
a guarantee, and some scarcity tactics and you're done.

So far we're up to 3 simple steps:

You find a large group of people with a desperate problem
they want fixed... you create an ebook or other info product
that solves their problem, and then you create a simple sales page
that proves your product is something that will help them solve their
problem.

The last step is to get people to your sales page... you need
traffic.

A great product and sales page without traffic is like a restaurant
in the desert... no one will see it.

You need to get eyeballs to your sales letter, so you can tell people
about your solution and how it solves their problem.

There are many, many ways to generate traffic these days. Google
adwords, Facebook, Twitter, other social media, article marketing,
renting lists, JV's, linking, media buys, PPC, PPV, CPA, and more.

Google Adwords works well because you have people who are
actively searching for a solution to their problem... so if your
ad shows up when they're looking, there's a potential sale.

Article marketing and creating more and more content is
also a good, long term way to create buzz to your site.

Bottom line, that's really all there is to it.

Find a large group of people with a desperate problem,
create a simple product that offers a solution, create
a sales page that persuades them to try it out, and then
get as many eyeballs to the page as you can.

It really doesn't get any more difficult than that.

There are so many people out there who make the whole
process more complicated than it needs to be. And the
worst part is, it's usually the "gurus" who are looking to
sell you their "latest and greatest" product... and what
they'll do is try to complicate things and muddy the picture,
just so they can present their new product as the savior.

Hopefully you see from above that the entire process
of making money online can be broken down into parts,
each one coming together to form a system that can
be repeated over and over again.

I've learned over the last 12 years that the more you
simplify, the more likely you are to continue doing it.

Too many people complicate the whole process. It
doesn't need to be complicated. It needs to be simple.