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Allotting $10,000 for a website

by dvduval
8 replies
Ok, let's suppose you have a hypothetical budget of exactly $10,000 and you are starting from scratch on a website that sells a product, how would you allot the funds assuming everything you do has a cost. Here is my example:
20% Designing the Website
60% Adding content to the website
20% Marketing and SEO

What would your list look like?
#$10 #allotting #website
  • Profile picture of the author robestrong
    Originally Posted by dvduval View Post

    Ok, let's suppose you have a hypothetical budget of exactly $10,000 and you are starting from scratch on a website that sells a product, how would you allot the funds assuming everything you do has a cost. Here is my example:
    20% Designing the Website
    60% Adding content to the website
    20% Marketing and SEO

    What would your list look like?
    First of all, I wouldn't use $10,000 on one product website, especially that only sells one product. You could easily set up 100 smaller sites selling affiliate products, or 10 niche article marketing sites and make money via Amazon or Adsense with that kind of money. I'd never spend that much on any one site.

    I can't see you ever needing $6,000 worth of content. Sure, some copy is worth more than others, but it goes up by percentage points marginally, not by those kind of multiples.

    But all of that's just me..
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    • Profile picture of the author Cyberdog1
      Originally Posted by robestrong View Post

      First of all, I wouldn't use $10,000 on one product website, especially that only sells one product. You could easily set up 100 smaller sites selling affiliate products, or 10 niche article marketing sites and make money via Amazon or Adsense with that kind of money. I'd never spend that much on any one site.

      I can't see you ever needing $6,000 worth of content. Sure, some copy is worth more than others, but it goes up by percentage points marginally, not by those kind of multiples.

      But all of that's just me..
      Pretty much my thoughts - good call! You would have more chance of making a return from multiple websites than one big one unless you had a huge plan in front of you.

      I think the 60% budget for content is way above what it should be.
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    • Profile picture of the author dvduval
      Originally Posted by robestrong View Post

      First of all, I wouldn't use $10,000 on one product website, especially that only sells one product.
      That's pretty much what I did and why I haven't worked a "day job" going on 10 years now. It has been way more than $10,000 though, but the first year was about that amount.
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      It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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      • Profile picture of the author robestrong
        Originally Posted by dvduval View Post

        That's pretty much what I did and why I haven't worked a "day job" going on 10 years now. It has been way more than $10,000 though, but the first year was about that amount.
        Success doesn't mean that it was the best choice of action.
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        • Profile picture of the author KenJ
          I would spend 90% on Marketing. I you think about it. Once you have a process that works, and has good conversions then all your subsequent work is marketing.

          KenJ
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          • Profile picture of the author dvduval
            Originally Posted by robestrong View Post

            Success doesn't mean that it was the best choice of action.
            Microsoft sold just windows for a long time. Nike sold just shoes for a long time. Personally, I don't like getting spread too thin, but do have "some" diversification into other businesses.

            Originally Posted by KenJ View Post

            I would spend 90% on Marketing. I you think about it. Once you have a process that works, and has good conversions then all your subsequent work is marketing.

            KenJ
            But isn't part of marketing making the product or website better?
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            It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author sbucciarel
    Banned
    I'd spend the $10K on buying a site that was already established and producing revenue
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  • Profile picture of the author Gordon P
    If I would start from scratch, it would look like this:
    15% Designing the Website
    35% Adding content to the website
    50% Marketing
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