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List Management Advice/Training

by DanielleDeHann
8 replies
Hey Warriors,

I have been building my email lists in a number of different niches over the past year or so. I've gotten to the point where I have a pretty significant asset in G/R.

I really would like to learn more about how to manage a list effectively like when to send promos/free training/etc.

I'd prefer "high ticket" training from a known person but I can't find anything specifically on that topic. I know Frank Kern put out list control years ago but it is not for sale anymore or I'd buy it.

Any suggestions on a good course or where I could find this type of training?

Thanks.
#advice or training #list #management
  • Profile picture of the author wfhblueprints
    Danielle,

    Someone will pipe up with a more specific answer with regards to high ticket training. I know that Jason Parker and Ron Douglas have had a series of WSOs which give a hell of a lot of good info with regards to list building/management.

    With regards to when to promote/give free stuff.....what's your lists expectations? Have you told them what they'll be receiving?
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    • Profile picture of the author DanielleDeHann
      Originally Posted by wfhblueprints View Post

      Danielle,

      Someone will pipe up with a more specific answer with regards to high ticket training. I know that Jason Parker and Ron Douglas have had a series of WSOs which give a hell of a lot of good info with regards to list building/management.

      With regards to when to promote/give free stuff.....what's your lists expectations? Have you told them what they'll be receiving?
      Yeah I'm at a point now where I'm past the whole "get this for free" thing. They are all well past the free giveaway part. I'm looking for in depth training on how to manage a large list after the giveaway is over. All I see in my inbox is non stop promotion. Even in the non-IM niches.
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      • Profile picture of the author lotsofsnow
        Originally Posted by DanielleDeHann View Post

        All I see in my inbox is non stop promotion.
        That should tell you something.

        By the way, when was the last time you went to a store and they had their free hour? [This is not a real question.]

        You can train your customers that they get something for free but if you are smart you will not do that.

        What was the price of a University education again?

        There is no free education. Even public school education is not free.

        You can for sure start a blabber newsletter and just chatter to your subscribers. Most likely they will find the unsubscribe button fast.

        If you go into any store it is non stop promotion also. If you selected the store you will not mind that (at least my daughter does not mind going shopping at all).

        You do not have to hard sell your subscribers and it is OK to educate them a little but as soon as they realize you are that freebie girl, they will never buy again from you and they will not respect your advice either.
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        • Profile picture of the author JohnMcCabe
          For freebies, I like the "Home Depot" method...

          If I go into my local HD, one of the first things I see is a whiteboard listing their 'free' classes. Attend one of the classes, and you'll see a product demo in disguise. You may think you're learning to hang wallpaper, but what you're really learning is that HD sells wallpaper, paste, tools, and even a service that will hang your paper for you. And the tools and materials you just saw are conveniently avalable on the shelves next to the class area.

          One of my local supermarkets uses the same model. Every week, they publish a recipe in their flyer. Go into the store, and someone will be demonstrating the recipe and handing out samples of the finished dish. Right next to the demo booth is a rack/cooler combo with all the ingredients needed to make the dish.

          In many niches, this model works like gangbusters when providing emails that offer valuable information while avoiding that freebie training. Teach something, then link to the needed resources, additional info and/or service providers (most of which should benefit you).
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        • Profile picture of the author DanielleDeHann
          Originally Posted by hpgoodboy View Post

          That should tell you something.

          By the way, when was the last time you went to a store and they had their free hour? [This is not a real question.]

          You can train your customers that they get something for free but if you are smart you will not do that.
          It does. What it tells me is that the people who sell on Clickbank and Clicksure slam their lists daily with launch after launch. I also see those "top sellers" change on a monthly basis. They have zero longevity.

          Then I look at a guy like Brendon Burchard who gives away real, actionable, free content and sells $2,000 courses like they are a $7 WSO.

          What I'm looking for is NOT the clickbank way. I'm looking to follow and learn from people who manage real email lists the correct way and put their prospects best interests first.

          I think what you are not understanding, and maybe this is my fault for not saying it, is that I understand how to run a campaign. I get that. What I want to learn is the inner workings and psychology behind the campaigns that people who have more experience than I do run.

          I can grab swipe of a JV page, mail it out daily and try and win an Imac just like everyone else. That's not what I'm looking for.
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          • Profile picture of the author lotsofsnow
            Originally Posted by DanielleDeHann View Post

            It does. What it tells me is that the people who sell on Clickbank and Clicksure slam their lists daily with launch after launch. I also see those "top sellers" change on a monthly basis. They have zero longevity.

            Then I look at a guy like Brendon Burchard who gives away real, actionable, free content and sells $2,000 courses like they are a $7 WSO.

            What I'm looking for is NOT the clickbank way. I'm looking to follow and learn from people who manage real email lists the correct way and put their prospects best interests first.

            I think what you are not understanding, and maybe this is my fault for not saying it, is that I understand how to run a campaign. I get that. What I want to learn is the inner workings and psychology behind the campaigns that people who have more experience than I do run.

            I can grab swipe of a JV page, mail it out daily and try and win an Imac just like everyone else. That's not what I'm looking for.
            You already gave your best answer: Brendon Burchard.

            Just get on his email list and understand what he is doing.

            Just blasting out offers is the fastest road to failure. On the other hand if the people on your list trust you and know you can teach them something every single email can be an offer and they will not mind. I said offer, I did not say copy & Past some random sales crap from any lame affiliate offer.

            Each and every offer has to be REALLY good and make it through your crap filter.


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  • Profile picture of the author lotsofsnow
    Originally Posted by DanielleDeHann View Post

    I'd prefer "high ticket" training from a known person
    That is not a guarantee for anything.

    Just because somebody happens to be famous does not mean that they know anything that carries their name.

    The best training in this area is actually free:

    1. Go to Mr. Google and search for them gurus in a given field
    2. Sign up to their mailing list
    3. Watch your inbox for a couple weeks
    4. Unsubscribe from the obvious idiots (you will learn fast who they are)
    5. Continue to receive emails from the best
    6. Study carefully and then use what you learned


    HP
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    Delivering the highest quality leads in virtually all consumer verticals.

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    • Profile picture of the author DanielleDeHann
      Originally Posted by hpgoodboy View Post

      That is not a guarantee for anything.

      Just because somebody happens to be famous does not mean that they know anything that carries their name.

      The best training in this area is actually free:

      1. Go to Mr. Google and search for them gurus in a given field
      2. Sign up to their mailing list
      3. Watch your inbox for a couple weeks
      4. Unsubscribe from the obvious idiots (you will learn fast who they are)
      5. Continue to receive emails from the best
      6. Study carefully and then use what you learned


      HP
      That is true. The reason I like the high ticket stuff is because they sometimes include a live event and that is some of the best networking you can get. So you get the training and the event and the networking.

      What turned me from miserable teacher to full time IMer was in large part Experts Academy. I met some people at the live event, found a mentor there and got rolling pretty quick.
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