5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

How to word adswap emails to avoid spam folder when offering free products?

by Charlotte8
4 replies
Hi I'm just getting into email marketing, so I thought I'd get some advice from people who are veterans at doing it.

I am planning to buy a solo ad to promote my beauty offer via giving away a free eBook (In the beauty niche).

I am planning to use safe-swaps.com.

The only thing I am worried about is how I word the email I am going to ask my partner to send out being caught by the spam folder because of the word 'free'. But how can I word the email without using word free? ('At not cost to you' sounds really long-winded and unprofessional.)

Do you think I would avoid the spam folder if I only use the word 'free' once in the body of the email but NOT using it in the title? I know

Or do I not have to worry about this because the user is already subscribed to their email list so their email provider will already trust the email address it is coming from. - even if I use 'free' in both the title and the body of the email.

How about you? When you are writing an email for your partner to send out giving away a free product have you ever had problems with it being flagged as spam because of your wording?

Thanks - any advice would be greatly appreciated.
#adswap #avoid #emails #folder #free #offering #products #spam #word
  • Profile picture of the author Warrior X
    I've seen it written out, f-r-e-e. I thought that looked a little spammy, but I've seen some big names doing it that way.

    Jeremy
    Signature
    #1 In WHITEBOARD VIDEOS - Great Way To Tell Your Story!
    Available Here
    {{ DiscussionBoard.errors[7562452].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by TrustedCopy View Post

      I've seen it written out, f-r-e-e.
      So have I, but I've also been told by staff of at least two autoresponder companies that that's even more likely to trigger a spam-trap than not hyphenating it, Jeremy.

      (I wouldn't do it anyway, even if it were the other way round, because I think it looks dreadful, too).
      {{ DiscussionBoard.errors[7562508].message }}
  • Profile picture of the author Warrior X
    Well I guess that settles that. On the house, complimentary, gratis?
    Signature
    #1 In WHITEBOARD VIDEOS - Great Way To Tell Your Story!
    Available Here
    {{ DiscussionBoard.errors[7562518].message }}
  • Profile picture of the author Lucian Lada
    Originally Posted by Charlotte8 View Post

    But how can I word the email without using word free? (‘At not cost to you’ sounds really long-winded and unprofessional.)
    I'm not into ad swapping or sending out offers in general, but why does the "At no cost to you" phrase sound unprofessional? Quite on the contrary, I think "f-r-e-e" sounds more unprofessional, even if it gets you past the spam filters (but it seems it doesn't, after all).

    I would even make a joke on the side of it, saying something like "I would have used the F word, you know, but these damn robots keep eating every email that contains it - I wonder how <insert your favorite political leader who has fought for freedom here> would have coped with them". Of course, it depends on your demographics (to use the joke, I mean), but you get the idea.

    Personally, I wouldn't mind receiving an email promising me "a PDF on the subject, at no cost".

    Originally Posted by TrustedCopy View Post

    gratis?[/I]
    Didn't know there were so many people speaking Romanian.
    Signature
    Professional autoresponder email writer.
    I also write premium quality articles, e-books, etc.
    {{ DiscussionBoard.errors[7562546].message }}

Trending Topics