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Need some Marketing Suggestions

by lmeyers
4 replies
I recently developed form processing app: Instantly connect your web form to a database | EasyForm DB. My marketing efforts to date have not been very effective. Getting some traffic, but few conversions. Not sure if I am reaching wrong market, marketing site is not compelling, or the product simply sucks. Your feedback would be greatly appreciated.

EasyForm DB
#feedback #marketing #suggestions
  • Profile picture of the author aceshigh888
    Could be it's very niche. Seems very specific. I'd add a video to the index page that immediately shows people more about it and explains it with some real life examples on why someone would need this type of thing? And demonstrating it.
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  • Profile picture of the author tac88
    Correct me if I am wrong but I know with Aweber and most other auto-responder services offer those features for free. What is your uniek selling point or strategy ?
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    • Profile picture of the author lmeyers
      I don't use Aweber, but most of the email marketing services offer some type of customizable opt-in form. There a are a few hosting companies that provide form to email services, but do not know of any offering form to email and database.

      I agree it is a niche market--website owners/designers that want to collect data on their site (e.g. contest, survey, signup, application, order, contact, etc). There is a video link on home page, but it is not very professional nor obvious.

      Thanks for useful feedback.
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  • Profile picture of the author johnben1444
    As far as marketing a site is concern, here are the top things:

    1. Good product sells itself but not without setting the ball rolling.
    2. Targeted traffic.
    3. Collect the names and address of your visitors and follow up with them automatedly using autorepsonder.
    4. Interact with them through social media sites like facebook, twitter, myspace, video and what not.
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