What Is the Best Squeeze Page Submit Button

16 replies
I am just creating a squeeze page and was wondering if any warriors have tested what are the best:

1) Words to use on the Submit button

2) Color/design of the submit button.

I am guessing that any change to a squeeze page can make a difference to the CTR
#button #page #squeeze #submit
  • Profile picture of the author wfhblueprints
    Originally Posted by suffolkman View Post

    I am just creating a squeeze page and was wondering if any warriors have tested what are the best:

    1) Words to use on the Submit button

    2) Color/design of the submit button.

    I am guessing that any change to a squeeze page can make a difference to the CTR
    Suffolkman,

    My advice is to test and track the changes.

    Which squeeze page is the best? A/B test discovers a design with massive 28% conversion rate « I love split testing - Visual Website Optimizer Blog I love split testing – Visual Website Optimizer Blog

    The above article has some interesting stats on conversion rates etc which may help you out.

    Regards

    Chris
    {{ DiscussionBoard.errors[7565878].message }}
  • Profile picture of the author misterkailo
    If it's to show a free video or something, then you can make it say WATCH NOW .. and try a red color button
    {{ DiscussionBoard.errors[7565881].message }}
    • Profile picture of the author suffolkman
      Originally Posted by misterkailo View Post

      If it's to show a free video or something, then you can make it say WATCH NOW .. and try a red color button
      Its one of the simple sp that uses the Warning text at the top.
      Signature

      {{ DiscussionBoard.errors[7565898].message }}
  • Profile picture of the author Jeffery
    1) When the list is free to join I use (it's free) on the submit button, e.g. Submit (it's free). Submit is the "take action word" though there are may others (Get Instant Access) wherein the prime word is "Get" and the after statement when in parenthesis is supposed to be percieved as a honest afterthought.

    2) Make the color stand-out separate of the surrounding colors on the site or withing the form. The concept is to isolate any color for the purpose of "take action".

    Yes, testing helps, depends on many factors, but the most important is the copy. An exchange must take lace such as perceived value for a subscription.

    If you get a chance, google: Jim Edwards and look at his own forms.

    Jeffery 100% :-)
    Signature
    In the minute it took me to write this post.. someone died of Covid 19. RIP.
    {{ DiscussionBoard.errors[7565920].message }}
  • Profile picture of the author jaggyjay
    Truthfully, this is something you will have to test on your individual lander because I imagine your page has a somewhat unique design. Thus, different wording and button designs will affect CTRs differently.

    You can start off using the wording "Free Instant Access" (if applicable) with a big orange button encased in a red, hand-written looking circle as your control. Similar design was tested by Ryan Deiss and Perry Belcher a while back. Perry is known for his famous "belcher button" - the big, orange, add to cart button - among other things. Ryan is know for testing the heck out of everything.

    From here you can move on to testing other wording as applicable... ie: "Yes, I want in!"; "Give me my download now!"; etc.

    Of course, you can also use some cool CSS tricks on your button's design to help you bump your CTRs.

    Check out Empower Networks use of this (NON-affiliate links):
    Empower Network | Building a business while having a life. (mouse-over image swap)
    Almost a Secret (mouse-over background color change)

    For cool tips and code you can use for your button design check out: CSS-Tricks
    {{ DiscussionBoard.errors[7565933].message }}
  • Profile picture of the author davidvidgen
    [QUOTE=suffolkman;7565834

    2) Color/design of the submit button [/QUOTE]

    You definitely need to avoid a red button, this colour is widely used for 'warning' symbols, signs etc. Light green is probably best - green is for go / action.

    David Vidgen
    www.davidvidgen.co.uk
    {{ DiscussionBoard.errors[7565951].message }}
    • Profile picture of the author suffolkman
      Thanks Guys for the rapid replies.

      I will inwardly digest the information you have provided.

      And test

      Peter
      Signature

      {{ DiscussionBoard.errors[7566300].message }}
    • Profile picture of the author Russelltheking
      Originally Posted by davidvidgen View Post

      You definitely need to avoid a red button, this colour is widely used for 'warning' symbols, signs etc. Light green is probably best - green is for go / action.

      David Vidgen
      www.davidvidgen.co.uk
      Hubspot split tested green vs red on a squeeze page with this same idea in mind thinking that red would tell people "warning stop", however the red button converted 20% higher than the green button.
      {{ DiscussionBoard.errors[7832002].message }}
  • Profile picture of the author aZapX
    In regards to color, I am pretty sure yellow works the best for most.
    {{ DiscussionBoard.errors[7832028].message }}
  • Profile picture of the author KevinW
    A big button with a bold color that contrasts the color of the squeeze page works.

    For example, orange button works great. However, on a yellow background you're better off with a blue button that pops.
    Signature
    FREE Squeeze Page Guide: - A How To Guide Including Setup, Resources, & Google Adwords

    Squeeze Page Software & Hosting - Instantly setup effective & unlimited pages.

    Discount Travel Search Engine - Bookmark this site & save big on your travel.
    {{ DiscussionBoard.errors[7914334].message }}
  • Profile picture of the author Mark Fallaize
    I find the type of submit button makes very little difference, as long as your using something sensible like "Get your free video". Clearly "Download malicious code" will not work.

    The most important thing to split test is your offer, and generally speaking the more value in your offer the better it will convert. Next would be your sales copy/vid, followed by graphics.
    {{ DiscussionBoard.errors[7914622].message }}
  • Profile picture of the author John Romaine
    The "Belcher Button" is supposedly one of the best performing sales buttons.

    Signature

    BS free SEO services, training and advice - SEO Point

    {{ DiscussionBoard.errors[7914633].message }}
  • Profile picture of the author PIWIA
    1. words on submit button. I call mine easy button

    2. color red and round like the size if a quarter
    {{ DiscussionBoard.errors[7914662].message }}
  • Profile picture of the author Brad Berry
    It is better to use the one with distinguished color such as yellow or blue, especially if your offer is a simple ebook. But if you are making a video, use a red one to affiliate it with youtube. The most important thing is the word inside it. I am using "Get On The Waiting List" right now, and it doing well after I test it with "Get On The List" or "Get Early Bird Access"
    Submit button have a small impact on the squeeze page performance compared with the sales copy, but I think even the smallest impact will worth the attention and effort.
    {{ DiscussionBoard.errors[7914908].message }}

Trending Topics