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Using Keywords For A Offline Business Website

by Hackbridge
12 replies
I'm curious to know how to use keywords for a related offline niche? I'm using a variety of kw tools, firstly Google's Adwords and also Micro Niche Finder.

I want to dominate the niche but not sure on the SEO. I said in another post that I want to walk into a particular shop and tell them how the website I'm wanting to build for them will rank on the first page of Google and bring them sales.

I want to prove to them that I can do this well, and show them how. I need to do this. I lost one of my higher paying jobs this week, and really want to get this offline work.

Thanks in advance.

Brian
606
#business #keywords #offline #se optimisation #website
  • Profile picture of the author MosaicDan
    Hi Brian,

    What you need to convey is that local businesses will have local keywords and those keywords can bring in laser targeted business.

    Explain this simple concept to them so they understand its power.

    And, then, it will actually be easy for you to get high rankings for those keywords because they are so long tail.

    For example, let's say someone is a local dentist here where I live in South Lyon Michigan.

    Niche keywords would include phrases like:

    "South Lyon Dentist"

    "Dentist in South Lyon"

    "South East Michigan Dentist" (South Lyon is in SE Michigan).

    I could go after keywords for bigger towns and cities that are still local. For example, Ann Arbor is a closeby town where the University of Michigan is located. So I'm sure there is keyword demand for phrases like:

    "Ann Arbor Dentist" etc. Even though the dentist I'm targeting is in South Lyon, it doesn't matter. If I can get him to rank high for that keyword and he's a good dentist, you better believe it can bring him business.

    So, if I was face to face or on a phone with this dentist and trying to sell him on this idea I'd say something like "Look, Mr. Dentist, we all use search engines and Google. A keyword is simply a phrase you type in when you are looking for something. Well, if I can get your website ranked high for these very targeted words, the people have already qualified themselves and it can potentially generate you a lot of business."

    Bam.

    You'll get business if you hustle and keep the salespitch simple and can get past the gatekeepers.

    Good luck,
    Dan
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  • Profile picture of the author moodyresources
    Have you thought about buying some domain names with the "main" or industry keyword with the city name in it. For example: NewYorkCityRoofers.com. Throw some relevant articles onto it and you should be able to rank easily. Then, you'd have some rankings to show them, sell them the domain name (for a price included in your website development) and now what you've already gotten ranked for should only get stronger.

    You really do your keyword research based on what people that would walk into a brick & mortar business would be looking to buy or hire and target it to the location.

    That's where I would start anyway. Hope that helps and gets some ideas starting to run through your head! Hopefully, you'll get some more responses here, too.
    Melissa
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  • Profile picture of the author MosaicDan
    An additional note: I would actually build a simple one page presell for their service (or a small 3-5 page website for them) and then use article marketing on niche, local keywords to rank and kick that article traffic over to their website.

    Results would be fast and you can write the articles under their pen name as an "expert" in that field and even solicit them how they want the content written.

    Dan
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  • Profile picture of the author Hackbridge
    Dan & Melissa, Thanks for the info. I'm definitely going in there to get the sale. I'm in the UK, what can I charge - One time fee or ongoing fee??

    Much appreciated.

    Brian
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  • Profile picture of the author moodyresources
    Depends on what you want to do. If you want to create a site and be done with it, then 1 time fee. If you like working with people and delving further into internet marketing, then there are other things you can offer to help them keep their site at the top.....Web 2.0 strategies, Google Adwords Management, other website promotion/traffic methods. I think that's up to you. It's nice to have ongoing fees, but even if you set it up so that you will take care of all the updates for a certain amount (hourly or by the task), you can do that.

    I think YOU should decide what you want to offer and what you reasonably have time for. Nothing's worse than having a webmaster come in and then disappear leaving you to have to start over again to get your website like you need it to be with any updates no matter how small they might be (like changing of store hours, adding on of services offered, etc.). I think I'd at least have a price list of basic services like that.

    That's my humble opinion!
    Melissa
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    • Profile picture of the author AndrewCavanagh
      When you work with an offline business you have to understand that they know little or nothing about internet marketing or SEO (that's your field of expertise).

      What business owners really want to know before they hire you is:

      # 1: Do you really care about them and their business?

      # 2: Are you going to help them make real sales and profits?


      The best way to build the confidence of a business owner is to ask them a lot of intelligent questions.

      Get to know them and their business.

      Find out what they want out of their business. What did they want when they first got started?

      What do they want out of their business now?

      Then create customized solutions that will help them move towards what they want.

      You can use SEO, email marketing, web design...anything that genuinely helps a business make more sales and profits is good.



      Keep suggestion different ideas until you find one the business owner gets excited about then run with that.

      Establish the potential dollar value of your solution (the potential profits the business could make over a period of time from implementing it).

      Then charge at least 50% upfront to get started.

      In most cases you can charge a business owner from $1,500 to $5,000+ for any solution that will bring them a substantial increase in sales and profits.

      You can also charge ongoing fees of $50 to $1,000+ a month depending on what you're doing for the business each month and what kind of results you're bringing in for them.

      The key is to make more profits for a business than they pay you in fees...then everyone will be happy.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author Pete Egeler
    Brian,

    Just walking into a business and telling them you can build them a website will get you shown the door faster than when you came it! There's just a "bit" more to it.

    Suggest you go over the information in David Preston's blog to learn more before you crashing into a business like a bull in a china shop.

    Here's "A Stupidly Simple Cash Cow" and it's FREE :-) - WarriorForum - Internet Marketing Forums

    David, along with Andrew Cavanagh has posted an extensive amount of information on how to handle this business and win.

    Check out Andrew's forum, OfflineBiz.com

    Pete
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  • Profile picture of the author DaveLloyd
    For small businesses, being on the first page of Google is not always all it is cracked up to be.

    A lot of people would like to have you believe that Yellow Pages, Thomsons, Kellys, etc., are dead, and that everyone now uses the internet to do local searches, but that just isn't necessarily the case.

    If you live in a rural area like I do where there are lots of small market towns, the fact is that people just don't search the internet for most local trades and services.

    They still look in the local papers, and telephone directories.

    Ranking #1 on Google for a term that gets three searches a year won't do your customer much good.

    However, you live in a much more densely populated conurbation than I do, so that is probably less of a problem for you.

    When you do run into the sort of scenario where there just aren't a lot of searches made for a particular type of local business, you could focus instead, on selling them on the idea of having a direct response website.

    By which I mean, explain to them about the cost of acquiring a new customer and the lifetime value of a retained customer, as opposed to just settling for a one-off sale.

    Then teach them how they can get their existing and new customers, visitors to their premises etc., to sign up for an autoresponder mailing list, which you, of course, will set up for them.

    Explain how they will be able to contact their customers instantly with special offers, coupons, announcements etc., and not have the expense and time lag of snail mail, or the expense of advertising.

    Dave
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  • Profile picture of the author Micheal Perkins
    Hey Brian, Check out this post. This guy is building local sites around a niche that has high search volume. Then he gets it to the first page for the keywords he's targeting. Once there he rents it on a month to month basis.

    Using the dentist example Dan gave he gave you several different keywords. You could make 3 different sites around the keywords he used and then rent them to different dentists.

    Take a look at that and see what he is doing. I have already started building a website around the apartment niche in area. I found a keyword that is searched over 8,000 times a month for apartments with my city name in it. No apartment building was targeting that keyword.

    So here is how I am looking at it. 8,000 searches a month and I will get the #1 spot. Then I will rent the site to one apartment complex for a minimum of $500 a month. I arrived at that figure with the average monthly rent for a one bedroom in my area. If they get 1 new resident a month that $500 investment gets them a profit of $5,500. ($500 X 12 months = $6,000 - $500 fee = $5,500 profit for them.)

    Now here is the best part. I will probably get a deal with the first complex I try to rent this to. Because when I ask them to commit if they want to think about it I will tell them know is probably the only other time they will have a chance, as I am visiting other apartments as soon as I leave them.

    The value of the traffic to their site will sell itself. When they know it will most likely be gone that day, I expect the first place I visit will probably give me a check right then.
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  • Profile picture of the author amotivatedmom
    Wow Micheal,
    What an awesome idea! I know several businesses in my area that have no web presence and if I check Google I bet I can find search terms as well for targeted keywords that aren't being targeted. I am also going to check out the link to the post you recommended.
    Thanks, Brittain Joy
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    BJ Cephas

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  • Profile picture of the author iw433
    Residual income is where it's at. Think Rent-A-Site. Think about businesses and service that have a advertising budget. Over here about once a month we get a small 5X8 booklet in the mail. It has about 18 to 20 pages in it. Each full page ad in about $700.00 so anyone that advertises in there has advertising money. Pick a niche, get a keyword domain name, put a blog on it, add content with keyword titled pages, SEO it, and in no time you will have first page of Google for those local keywords. Then offer to rent the site to whatever service you have targeted. The site it self is proof of what you can do. That's the short version.
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    Bill Skywalker Edwards
    Address-O-Lite

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  • Profile picture of the author amotivatedmom
    Once again, such great ideas, thanks for the further clarification Bill, we get those ad booklets every month as well, plus ValPak, clearly those people have that money already budgeted in so they are interested in maximizing their results. Strangely enough not all of those advertising have websites either.

    Brittain Joy
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    BJ Cephas

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