I have been through 2 copywriters so far and am currently working with a third.
Conversion rates have been pitifully low (0.5% max) and I think it is because of the niche I have chosen.
There are three reasons why I think this is: 1) people with depression tend to find it difficult to make positive decisions for themselves. 2) about a third of the traffic I receive comes from people looking to help a loved one and not themselves. I imagine that it is far more difficult to get someone to spend money on someone else rather than themselves. 3) there is a lot of confusion about what depression is and whether it is a physical disease or psychological.
Number 3 I think can be overcome with good copywriting but I think the other 2 cannot.
I am giving it one last try to see if I can turn this into a viable business then I am walking away and will try on a different niche.
I obviously don't want to make the same mistake again so my question is:
How do you make sure a niche is actually profitable before you create a product?
Any help would be greatly appreciated.