Choosing The Right Niche...

well whats the process you are sending your visitors through? Are you just sending cold traffic directly to a sales page or are you warming them up first through some sort of funnel?

I personally know this is a great niche, I have a product in the how to be happy niche that sells very well for $500, it's most likely just the process you are taking them through to make the sale.

One thing you have to keep in mind is that you are dealing with depressed people, who are usually easily irritated and sad all the time. Try to brighten up there day a little before you try and sell them something.

Focus on making them happy first then your product will practically sell it's self.

Did the first two have references in your field? Does the third?

To choose a niche that is profitable, you must have the following things in mind
1. the niche you are targeting must be in buying categories
2. the competition in the niche must not be too high because only in the way you will be able to generate targeted traffic without much work
3. the niche must be insatiable: i mean they will always want more of the similar product you sold to them at the front end.

I see this question a lot on forums and it perplexes me. You are coming at it from the wrong angle. Picking a niche simply because it is known to be profitable won't necessarily make it profitable for you. You need to find a niche that you know something about which will give you an edge over your competitors, because if you don't they will eat you for breakfast and you will never get anywhere with it in terms of profitability. Put simply, the only niche that will ever be profitable for you is one you are expert in, and you can add value to.

I think that there are basically two categories of niche: aspirin and candy. Of the two, aspirin is the better choice, because if you have a bad enough headache, you'll pay for aspirin to get rid of it. Candy, well... If you have some extra money and feel like something sweet, then maybe you'll buy some candy.

Any niche can be profitable, but some are a lot easier to sell than others. Seems like depression would be a tough one, for the reasons you listed.

And the advice about going with what you know is right on. There are people out there making bank in niches that you would never figure could be profitable (hair ribbons, anyone?), but they're doing well because they know the field and have a passion for it.

Have you looked at products in this niche on Clickbank and the kind of results they get? Popular books on amazon? What kind of sales pages do successful marketers in depression niche use?

I think people with depression might need to build a trusting relationship with you first before they buy (like most niches in fact). Perhaps you could offer some free help - 7 part email series for example - that will help to build a relationship up with your subscribers first.

I actually think that there is nothing wrong with your choice of niche. The actual problem must be with your choice of finding the audience. Trust me depressed people spend most of the time looking for resources that could help them overcome that. To get the right target audience first you need to find the right keyword to target. You should get into the mind of a depressed person and find the key terms. For example, people with health anxiety would be a lot depressed and they always fear and impending doom. to grab the attention of such people, you need to produce content such as this No More Panic - Health Anxiety and direct them to buy your ebook from there. You should also have active participation in Yahoo answers sort of communities and all major social networks. I know this post is quite old. But if you still haven't given up on the niche, I would say you had chosen the best one!

What you have been doing in the past is "hit and run" marketing. Sending traffic to your offer and then either one of two things happens.

They buy or they dont.

The remaining 99.5% is money being left on the table.

You need to:

Send targeted traffic to a squeeze page and give away something of value, a free report for example. This is the beginning of the relationship stage. Giving away something free get of you off on the right foot.

The squeeze page captures the lead and you market further with auto responders, further building the relationship and trust of the reader.

Then you introduce your product and their is a far better chance of selling it.

Golden rule of sales: Sell yourself first!

Authority! Selling almost any type of health related product online these days does best when the product is endorsed by a person or organization of authority. Otherwise, your can seldom compete with all of the products that are endorsed by a sense of authority.

Jeffery 100% :-)

I don't do anything in your niche, nor would I have picked it because it is just not or interest to me. I like to have several different products to monitize my lists. plus in this niche I would think that you would make more sales to people that have realtives buying your products then the person that is depressed.

I just posted this thread on the forum today dealing with Niche Selection. I have seen others listing a post so I think this is OK. Mods if not please delete my post.

http://www.warriorforum.com/main-int...-building.html

One question for you though are you promoting your own product?

Good Luck.

of course I did some research first...then build blog SEO Friendly with Unique Content..so that the reader interest with our Blog....

it's time to make money...!! ^_^

Depressed people are pessimists by nature. Tell your new copywriter to make them feel optimistic about your approach. I hear you can make a lot of money in self help, especially with well being/depression stuff, but you've really got to, in my opinion, convince a pessimist. It will take either astounding, optimism inducing copy, or word of mouth from around the internet in places they already trust. Or both.

Induce optimism, THEN make the sale, in my opinion. How? I guess it depends on your material and what you can claim. For the most part though, stay away from the norm of 10 pages worth of content on one long page - I don't know why people still run those types of micro sites, it's pretty much an auto-close for 99% of visitors to see a "sales page" anyway.

Personally, I think that you either need to be shared on trusted places, or build your own property that gains you trust with your own following, and let them buy your book through that. I don't see any depressed person buying a book on depression from a sales site from anyone they don't already know when it is likely that nothing has helped them already. You can probably start blogging about the topic, join forums and help people on the topic, and watch your readership grow, and just keep a link to your book there for them to get "the good stuff". When people get a little help from some posts, but think they can get it all with one-shot purchase of your book, they will do it, because you've already given them quality and value, you've already shown them you work with integrity.

You can't think of content to make? Expand on existing parts of the book, hint at them, "leak" bits and pieces through the discussions you start on your site, refer to blog posts as "threads" and encourage interaction and for people to ask your advice on-site.

Build YOURSELF as the helper, the book will sell itself once you do that, for the most part. Show them YOU are the person who knows how to help them, and they will ask for your help.