Myth-Buster (email vs name & email)
They tell me that so-and-so told them it works best.
It's a great concept too... very easy to convince other people that asking ONLY for email address on a signup page yields better results.
So I did some testing a while back on a simple yet attractive free offer..
Before You would read on and get upset then discredit me as a noob.. I have been coaching for over 8 years now.. Every student doing good and wearing my badge on his/her shoulder.
So here are the results of my testing. I copied the landing page and changed the optin form to require first name AND email. Then did 2 months of split testing... buying solo, entering giveaways, doing swaps, pulling in traffic from facebook, etc... So a very broad source of traffic to split test with right?
The numbers worked out like this.
I would capture 10 people onto the EMAIL ONLY page.. out of those 10 people, after the comfortable followup email with download link, I retained for two months... 5 of those 10 people.
I would capture 8 people onto the NAME & EMAIL page.. out of those 8 people, after the comfortable followup email with download link, I retained for two months... 6 of those 8 people.
Let's say we take this to a higher level.. Since my numbers, accurate but shortened for better understanding. Let's take it up a notch shall we?
10000 - 5000 = 5000
8000 - 6000 = 2000
Difference Between the two methods = 3000
So you can see, that in just a couple short months of hard hitting list building, you just threw away the chance to build a relationship with 3000 people. 3000 less people to see your offers.
Complaints: this is generally the result of a person clicking the SPAM button when viewing your email. This tends to rise very high when people are getting a non personal email. Personal would be "I hope you had a great weekend {!firstname}!" How can you address the people on your list without having their first name? You can't!
Myth: people leaving fake names
Uncovered: I checked the most recent 300 subscribers on a regular basis and the amount of people who left a bogus style name was incredibly low.. Things are changing and people are not having an issue with filling out their first name.
We can debate this till the cows come home... but I saw the results..
If you are going to build a business online with tens of thousands of people you can not address correctly, then you are doing the "churn & burn" another way of saying "Here today... gone tomorrow.."
If you have only 100 subscribers on your list, yet 80 of them bought from you every other day.. imagine where you would have been now... if you had built a personal relationship with them 6 months ago.
I don't think we even have to go into the other factors, like auto responder companies charging you based on how big your list is, or how many emails you send out. It's not the size of your list... it's the manner in which you built it.
Please reply to this and talk about any questions you may have, or share YOUR experience. If kept to a low roar, the admins will have no problem with this discussion.
Thanks,
Rodger Hyatt
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