Ugly Niche Sites Attract Affiliates? - Case Review

6 replies
While doing some research on niches noticed this common phenomenon. Ugly sites, simple mom and pop looking designs garnering more affiliates than what would seem like a better site.

Case Example-
Here's an example of two sites I am in no way affiliated with...

A) videolessonoffer dot com

- vs -

B) padprofessor dot com

With both being close in age you'd probably think site B would be the obvious choice by affiliates. Not even close! According to Clickbank site A is blowing away site B in terms of affiliate support.

So what's the difference? Does the more successful site have a better reach or better relationships finding affiliates or does a less impressive design actually get the attention of more affiliates and convert better?

It's a relevant question because this occurs often. What's the cause?
#affiliates #attract #case #niche #review #sites #ugly
  • Profile picture of the author Sandra Martinez
    I don´t know in these cases. In general there is one thing that makes the difference: conversions (after refunds)
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    • Profile picture of the author talfighel
      Website B looks a lot more professional. I got to give them that.

      Website A does not look too bad either.

      Originally Posted by Sandra Martinez View Post

      I don´t know in these cases. In general there is one thing that makes the difference: conversions (after refunds)
      Conversion does make the difference.
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  • Profile picture of the author jasonl70
    while the WF community is big on "professional headers", etc, they most certainly are not required. In this case, while site B may have nicer graphic elements, i wasn't really pulled into the sales copy, whereas i did actually find myself pulled into site A's copy (to a degree - I have no interest in the topic).

    Some of my best money makers on the affiliate side have been with products that had low gravity as well as 'less fancy' sales letters. What did they have?? good sales copy.

    something else that comes to mind - site A may have been around longer, and hence had more time to accumulate affiliates. or just the opposite - it's new and has some jv's actively promoting it.
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    -Jason

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  • Profile picture of the author HonestAffiliate
    Usually good content delivers better.

    Most of the affiliates presell the content
    to their readers before sending them to
    the affliliate page, so the visitors are more
    likely to click then.

    ROYAL TIP: If good product has poor website,
    you can always make your own affilliate site
    with superb design and sometimes even direct
    link to affiliate checkout from Your own site.
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    • Profile picture of the author jasonl70
      Originally Posted by HonestAffiliate View Post

      ROYAL TIP: If good product has poor website,
      you can always make your own affilliate site
      with superb design and sometimes even direct
      link to affiliate checkout from Your own site.
      downside - no cookies are set unless you cookie stuff.

      edit: I am not saying cookie stuffing in this context is automatically a bad thing - just that you need to know how to do it if you want the affiliate cookie set (otherwise you risk the person not buying, and then doing a google search later and going straight to the actual sales page.. losing you the sale.)
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      -Jason

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  • Profile picture of the author Studio13
    Appearance of the website is only one factor....

    Consider the promotion of the affiliate program, which was promoted more vigorously?

    Consider if affiliates even were aware there was another option.

    ...and of course I could list another dozen factors aside from the fiscade of the sites themselves. I just remind you that many variables go into things like this, and your mind may try to simplify it by pointing the reasoning at a single cause, but it's really not that simple.
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