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Searches in Quotes

by PaulintheSticks
7 replies
Not sure I understand the significance of the # of results/web pages when doing a keyword search in quotes. It looks to me that when you use quotes, the only listings that show up are those that have an exact match for the keyword in the title or description. I believe I was once told that doing a search in quotes shows you the "real" competition.

Would someone please share their insight on this. Thanks much.
#quotes #searches
  • Profile picture of the author butters
    If you put something in quotes it will return results with all different variations of them words in the quotes, for example "weight loss" it should also return "loss weight", "weight", "loss", all variations of searches within the desired keyword. If you use the exact [], it will only return the words in the original order.

    This should help: http://support.google.com/adwords/an...497836/?hl=en&
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    • Profile picture of the author Frank Donovan
      Originally Posted by butters View Post

      If you put something in quotes it will return results with all different variations of them words in the quotes, for example "weight loss" it should also return "loss weight", "weight", "loss", all variations of searches within the desired keyword.
      Not so. Using a phrase in quotes won't change the order of the words. In your example, you'd get "weight loss" and phrases with extra words before and after, such as: "weight loss diet" or "fast weight loss". If you wanted "loss weight", you'd have to leave out the quotes.


      Frank
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      • Profile picture of the author butters
        Originally Posted by Frank Donovan View Post

        Not so. Using a phrase in quotes won't change the order of the words. In your example, you'd get "weight loss" and phrases with extra words before and after, such as: "weight loss diet" or "fast weight loss". If you wanted "loss weight", you'd have to leave out the quotes.


        Frank
        My mistake Forgot about that part of phrase match. Found this article by Google to help out the OP.

        Phrase match - AdWords Help
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  • Profile picture of the author PaulintheSticks
    Thanks. I understand that but what I'm trying to figure out is how that is relevant to competition for keywords.
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    • Profile picture of the author butters
      Originally Posted by PaulintheSticks View Post

      Thanks. I understand that but what I'm trying to figure out is how that is relevant to competition for keywords.
      It's highly relevant, you are targeting e.g... [How to loose weight fast], this will give you back a competition of, lets say, 100k. Now if someone puts it in speech marks, it would return results like "how to loose weight" "loose weight fast" and "loose weight". Your market has just got pretty dam competitive and very quickly. By narrowing down your search field, you are narrowing down your market, meaning you are narrowing down the competition for that keyword. See what i am trying to say?
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  • Profile picture of the author napoleonfirst
    Well, that method of looking at your competition is quite outdated. You need to use tools such as Market samurai to assess the level of competition for a particular keyword. This software is very helpful and it will tell you what you need to know about theior PR, backlinks and so on.
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    • Profile picture of the author butters
      Originally Posted by napoleonfirst View Post

      Well, that method of looking at your competition is quite outdated. You need to use tools such as Market samurai to assess the level of competition for a particular keyword. This software is very helpful and it will tell you what you need to know about theior PR, backlinks and so on.
      That has nothing to do with the original question at hand, he was asking the different between phrase and exact match and why they are used. Market Samurai is a competition analysis tool and tells you how well the site is optimised for the desired keyword. By understanding the difference between phrase and exact match, it allows you to get the maximum potential from market samurai since you need to set it to one of these settings anyway.
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