We need a new name. Internet Marketing sucks

74 replies
Even though technically, that's what it is, Internet Marketing has become
synonymous with get rich quick. It's not. It's work. Hard work.

We see threads in here from time to time asking "What do you tell people
you do?" And the answers vary from helpless shrugging, to scattered
descriptions that dance around the words "internet" and "marketing" like
they were a pair of mating fer de lance vipers.

I thought maybe we could contribute one or two alternative titles with
descriptions and vote on them, so the next time we're asked, we can
drop that thang like an elevator speech.

Here's mine:
I'm an Independent Marketer. I organize and direct marketing campaigns
for various different product creators and manufacturers online.

I'm an internet sales broker. Product creators developers depend on me to
close the distance between them and their prospective customers.
#internet #marketing #sucks
  • Profile picture of the author rmolina88
    I usually call myself an "Online Business Consultant".
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    • Profile picture of the author venethia
      I also like Online Business Consultant.

      Business Developer is another alternative.
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      • Profile picture of the author Mark Ferguson
        Why not call yourself a Marketer?

        The fact we use the internet to do marketing is irrelevant in some ways. Every 'Marketer' uses the internet nowadays.

        A person who specialises in marketing campaigns for the sides of buses doesn't call themselves a 'side-of-bus marketer.'
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        • Profile picture of the author KyleAckerman
          Originally Posted by Mark Ferguson View Post

          Why not call yourself a Marketer?

          The fact we use the internet to do marketing is irrelevant in some ways. Every 'Marketer' uses the internet nowadays.

          A person who specialises in marketing campaigns for the sides of buses doesn't call themselves a 'side-of-bus marketer.'

          VERY valid point.. We are Marketers. Doesn't matter which aspect we specialize though. I feel like Internet Marketer has become synonymous with "scammers" too. In fact, just the other day, someone told me to go kill myself. All I did was say "I'm involved in Online Marketing.. It's how I help pay for school." It's only funny to the point that I didn't even tell them what I actually do.
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  • Profile picture of the author owenlee
    Business Consultant sounds good!

    Simple and looks pro too
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    • Profile picture of the author LaineM
      Try 'Senior Digital Marketing Manager'. It works like magic. Also check linkedin for alternatives.
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  • Profile picture of the author TeamBringIt
    Marketing consultant/Entrepreneur works good for me
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  • Profile picture of the author Confined To Life
    Independent marketer seems nice.
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  • Profile picture of the author danbcaut
    I do "website development." I've found that terminology will shut them up. If I say anything about Internet marketing, most people will want me to "show them how" ..... within the next 5 minutes, of course.

    Wishing all the best
    Dan B. Cauthron
    (full time "website developer" since August 2002)
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  • Profile picture of the author napoleonfirst
    That is a fine description on how to tell the world what you do. It is important for other people to know what the hell you do online as you spemnd lots of hours in front of the computer doing nothing.

    Internet marketing is just part of a marketing plan, which is something rather complicated that involves lots of media for most mid-sized and big firms. Of course, the big dos have catched up the trend, and are spending billions on online marketing and advertising each year.
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    • Profile picture of the author robestrong
      I agree. I loathe the term. As has already been proposed, I much prefer the term, Internet Entrepreneur. Entrepreneur has a much looser set of meanings than marketer.
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  • Profile picture of the author Mark Dunson
    Internet Entrepreneur is what I say.
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  • Profile picture of the author tpw
    When I am in the mood, I just tell people that it is "none of their damn business..."
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  • Profile picture of the author pavster
    Must say that most people I mention Internet Marketing to say...'whats that'
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  • Profile picture of the author karlmay1980
    I use Online Presence consultant, Online Business Consultant and Strategic Customer Creation Expert, as you say the words "Internet" & "Marketing" have been tarnished by get rich quick scams.

    I still hate the fact my sons birth certificate has internet marketer on it as my occupation, even though I said Online Business Consultant thats what they took it as!
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    • Profile picture of the author zippaz23
      Originally Posted by karlmay1980 View Post

      I use Online Presence consultant, Online Business Consultant and Strategic Customer Creation Expert, as you say the words "Internet" & "Marketing" have been tarnished by get rich quick scams.

      I still hate the fact my sons birth certificate has internet marketer on it as my occupation, even though I said Online Business Consultant thats what they took it as!
      I like the sound of those. I agree with some of the other members that most people have no idea what Internet Marketing is. But honestly I really don't care too much what other's opinions are of it. Most people are negative when it comes to things that they aren't familiar with.
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  • Profile picture of the author George Wright
    Hi,

    I'm retired.

    The younger you are when you can say it the more amazed they are.

    George Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Corey Geer
    I like to call myself a Wizard. They want to buy my product, they just don't know it yet.

    It's kind of funny when I would tell the older folk that I was an internet marketer or that I made money online. They would just look at me stupid and go "oh, so you don't have a real job huh? Are you a bum"? Growing up in the 1950s must have been so cool!

    I used to have a landlord who despised and hated "internet marketers" and regarded to them as the scum of the Earth.

    Call yourself whatever you like, people are going to hate/like you no matter what you are or what you do.

    Internet Marketing has become
    synonymous with get rich quick. It's not. It's work. Hard work.
    What? So those 200 $7 WSOs I just purchased aren't going to make me filthy rich? Damn.. back to the drawing board.

    I so wish people understood the work and effort that was behind internet marketing. They're so misinformed by the WSO section, television ads and other people in various forums telling them that they make billions daily working 1-2 hours/daily.

    Even when people are successful in what they do, if they truly enjoy what they're doing and have the right mindset, they're always working. They're always thinking up a new product or idea to make money.

    This business is an addiction and money is the drug. You just have to make sure you control the drug and the drug doesn't control you and you'll be fine.
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  • Profile picture of the author talfighel
    Internet marketer is the easiest thing to say.

    Then people start to want details so I just tell them that I connect buyers with companies and when a sale is made, I earn a commission.

    If I am in a real bad mood, I tell them to mind their own business or ignore their question.
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    • Profile picture of the author Alexa Smith
      Banned
      I agree with Tal. I think a lot of people know what "internet marketer" means, these days. (If people want an example of "what I actually do" then I use Amazon as the example, because everyone's heard of that and can easily relate to it).

      I don't see a need for new titles, really.

      If "internet marketer" sucks, then it's time we changed that image, collectively, rather than changing the name. Changing the name would be just like all the Melaleuca distributors (the deceptive ones, anyway) who say to people "Oh no, I'm not in MLM - it's "consumer direct marketing". :p :rolleyes:
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  • Profile picture of the author Jonwebb
    People ask me what I do I just say I am a private investor. They ask what I invest in I say online businesses.

    The title doesn't mean much, I mean the way we market has been around forever. From the markets in the middle east in bible times, to the direct mail campaigns of the 60s, to home shopping network, to internet marketing we have today. The name may change but selling will always be selling
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  • Profile picture of the author John Romaine
    Just tell em you're a bus driver. It allows you to get back to your beer without having to explain anything.
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  • Profile picture of the author CyberAlien
    My girlfriend got tired of hearing me explain what I do to people with SEO. So, she tells them I sell hotdogs for a living lol
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  • Profile picture of the author Andy Money
    I rarely say "internet marketing." It's always, "marketing" or "self employed." You can also take the Tim Ferris route and just tell people you're a drug dealer to shut them up.
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    • Profile picture of the author CyberAlien
      Originally Posted by Andy Money View Post

      I rarely say "internet marketing." It's always, "marketing" or "self employed." You can also take the Tim Ferris route and just tell people you're a drug dealer to shut them up.
      If you say you're a drug dealer you should always follow it up with "why, were you interested in something?"
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  • Profile picture of the author Lucian Lada
    Nobody asks me... I guess I'm just too creepy.

    Originally Posted by 4DayWeekend View Post

    If someone asks what I do I just tell them that "I own several profitable websites".
    Does it work? If it does... then they really don't care that much about what you're doing. (Maybe they were just being polite, or trying to start a conversation.)
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  • Profile picture of the author thedanbrown
    I SELL STUFF ONLINE!

    haha ya internet marketing does sound a little weird I have to agree. I think there's another thread somewhere all about the elevator speech internet marketers use...
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    • Profile picture of the author sadneck
      Originally Posted by thedanbrown View Post

      I SELL STUFF ONLINE!

      haha ya internet marketing does sound a little weird I have to agree. I think there's another thread somewhere all about the elevator speech internet marketers use...

      I like this one... hahah... Thats what I say. Usually, I do work online.

      Makes me sound like I sit at home in my pjs on the computer, but meh... The rolex tells them different. =)

      Andrew
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  • Profile picture of the author Elvis Michael
    Most of us deal with a lot of writing, myself included. Sooooo, I just call myself something among the lines of Content Provider or simply a writer. For whatever reason people are always impressed to have a "writer" around.
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  • Profile picture of the author George Wright
    Corey Gear said,

    I used to have a landlord who despised and hated "internet marketers" and to regarded them as the scum of the Earth.
    What a cowinkydink. I have met hundreds and have read of 10s of millions who feel that way about landlords and yet they are still called landlords.

    George Wright
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    • this reminds me of an episode of How I Met Your Mother where one of the girls was hired to work on a game show called "Heads or Tales" and her job was to basically flip a coin and have it land on her hand to see if its heads or tales. And instead of coin bimbo, she called herself a "Currency Rotation Specialist" hahaha

      Now THAT is a marketed name

      As far as names, i dont use any terms such as IM, Business Consultant, or anything of the type.

      I just go into story telling right from the beggining. I dont offer a 1 off solution, because thats not what you need..everyone offers websites, social media marketing services, videos, but the fact of the matter is that those are all worthless... I know this, more importantly, YOU know this, because youve already bought those servces and they havent done much for you, have they?

      What you need is a REAL solution tailored around your needs, a marketing mechanism that will work together combining small elemnts of various services in order to get you the result you want. Be it making more sales, or be it appearing more proffessional...

      etc, etc...

      Whatever you do just do it with confidence, its the reason ive literally walked into the offices of major brands and companies, with zero research and walked out with cold hard cash, or a contract.

      Dont think too much on the elevator pitches, it doesnt impress anyone i think.

      Just be friendly, always have a few major stats stuck in your head, and tell them stories. The #1 strategy is always to make the other person feel close to you, and the best way to do that is by being volnurable yourself.

      Put yourself out there and share, share share.
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      • Profile picture of the author Kay King
        The real truth is - people don't care what you do nearly as much as you believe they do.

        Either you use a simple term people won't question or you answer in a way that encourages more questions. What I've noticed when someone offline says "internet marketer" - it ends up as a pitch to "join my mlm" or "buy my crap".
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      • Profile picture of the author Steve B
        It's not really important to have a standardized name and definition for what we all do. Since Internet marketing is so broad, it's going to be an advantage to focus in on what you do and tell people that.

        If you design web sites, you're a web site designer.

        If you market affiliate products, you're an affiliate marketer.

        If you run a membership site, you're a membership site owner.

        If you consult with various businesses, you're a business consultant.

        Why make it so complicated?

        What's wrong with leaving it at that? Why do we all need to be called the same thing when a narrower definition is the most accurate?

        Steve
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  • Profile picture of the author Sue McDonald
    I agree it is not that "Internet Marketing" sucks it is some of the people who have created some dodge products that have caused the problems.

    Some of the ways that people have advertised products are totally deceitful and this has caused internet marketing to get a bad name. I think people who are doing the wrong thing should be hung out to dry. Let's clean up the industry.
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  • Profile picture of the author Niko A Berezkin
    SEO Consultant is what I tell people. I do get quite a few "what the hell is that?" replies
    But OP is right, for one reason or another "internet marketer" has gotten a negative rep lately. Could be all the bogus MLM Get Rich NOW ads all over the Web.
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  • Profile picture of the author ronorr
    It's internet marketing but it's not get rich quick but you can make money from being smart and building it a great way without really losing the traffic. I keep people subscribed on facebook, email, on webinars, I keep them in the funnel so they aren't easily lost so that I can build the relationship long term with value.
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  • Profile picture of the author ToniMaltano
    I say "I'M POOR" when my girlfriend asks me.

    (Hope she didn't find out about this forum)
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    • Profile picture of the author danstairs
      I've been self employed for half of my working life. Sometime in the past I was a glass polisher (window cleaner), lubrication engineer (greaser for heavy plant) and concrete finisher (removing and repairing concrete shuttering). I think I like the latter for my job description as it sums up some kind of sales initiative
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    • Profile picture of the author sniperdomi
      Originally Posted by Toni Maltano View Post

      I say "I'M POOR" when my girlfriend asks me.

      (Hope she didn't find out about this forum)
      Cool
      I was just thinking the other way around to pick a girl, as I was reading this post.
      anyway I usually say that I'm a web developer and it works great for me.
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  • Profile picture of the author draede
    I call it what it is. I am a business owner.
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    • Profile picture of the author sherifhussein
      I'm in this dilemma ALL the time, I own a digital marketing agency, we do websites, seo, sem, social media, etc. Consultant means practically zero, President is disproportional to the size of the business.
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  • Profile picture of the author Stuart Walker
    You can also take the Tim Ferris route and just tell people you're a drug dealer to shut them up.
    I usually joke that I sell drugs to kids, gets a few funny looks.
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  • Profile picture of the author sunray
    Web developer. It doesn't matter that I mostly develop my own sites.
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  • Profile picture of the author Angellos
    I saw someone say it already but i just usually say "I Sell Stuff Online," someone said internet entrepreneur, that sounds good, has a ring to it, gonna start using that...
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  • Profile picture of the author Ron Douglas
    Some of you think you're an Internet Marketer but what you really are is an Internet Publisher. You publish content and hope that the search engines and other sites will send you traffic so that you can monetize that traffic. Or you publish information products hoping that affiliates will promote them for you. Then you take some of that traffic and build your email list so that you can make money by writing emails.

    A real Internet Marketer has a marketing budget, has a sales funnel, has real evergreen products and services to sell, has a unique selling proposition, knows the lifetime value of a customer, etc, And/Or has real clients that they do those things for. Most of you are NOT Internet Marketers.
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    • Profile picture of the author BeauJustin
      Originally Posted by Ron Douglas View Post

      Some of you think you're an Internet Marketer but what you really are is an Internet Publisher. You publish content and hope that the search engines and other sites will send you traffic so that you can monetize that traffic. Or you publish information products hoping that affiliates will promote them for you. Then you take some of that traffic and build your email list so that you can make money by writing emails.

      A real Internet Marketer has a marketing budget, has a sales funnel, has real evergreen products and services to sell, has a unique selling proposition, knows the lifetime value of a customer, etc, And/Or has real clients that they do those things for. Most of you are NOT Internet Marketers.
      Brilliant. Thank you.
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  • Profile picture of the author Amirol
    I always said that I'm a web developer. This is because, I do provide web development service besides selling products & do affiliate marketing.
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  • Profile picture of the author pepelino
    I call myself a Lead Generation Strategist... I like the sound better.. very prestigious lol
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  • Profile picture of the author Rod Cortez
    I'm a digital crack dealer. That usually gives them pause.

    RoD
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  • Profile picture of the author SilentSilver
    Just tell them you are a "Pusher!"

    You push traffic to people's websites in exchange for a fee.
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  • Profile picture of the author butterballs8
    I find that when I tell people I am an "Internet marketer"
    they usually ask what kind of products I market...

    To keep it to the point, I just say

    digital content developer
    digital content publisher
    Web development and marketing online digital content

    I organize, research and strategize online marketing campaigns using various techniques to target a niche audience
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  • Profile picture of the author hardraysnight
    i just say i am royalty so am not allowed to work by law
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  • Profile picture of the author butterballs8
    internet marketing is a gambling profession. you have to take risks and you need to be an opportunist to make money.

    if you add fancy words, it can make you look legit and professional.. now we all know thats not the case. most of you are working in pajamas with the tv on, anti social and eat junk food for breakfast, lunch and dinner
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  • Profile picture of the author Greg guitar
    Originally Posted by BeauJustin View Post

    Even though technically, that's what it is, Internet Marketing has become
    synonymous with get rich quick. It's not. It's work. Hard work
    It might be frustrating work at times, but I have to disagree with calling anything you can do in your pajamas with your feet up and laptop in your lap "hard work". I've done lots of hard work, and it ain't nothing like IM.
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  • Profile picture of the author Greg guitar
    Who cares what you call it? The thing is, this forum is catering to many different "professions" if you want to call them that. Really, what it caters to is primarily online business owners (or people that aspire to that); multiple business owners in many cases.

    Being a business owner (if you're a smart one) means your "job" is to make decisions and cause them to be carried out, mainly by other people or automation processes. You aren't necessarily the "doer of the job", but you are definitely the architect of the vision (unless you outsource that, which makes you simply the person who decided to set the vision in motion).

    Even aside from that though, the bigger truth is that labels never capture who people are, and often they simply impose limits on how we see ourselves. One of the things I love about business, is it gives people an opportunity to constantly expand beyond any label anyone might want to put on them.

    One of the things that make business owners interesting to talk to, is that people don't really understand what they do. Labels don't help people understand; the main purpose behind them is that we aren't comfortable with the unknown, and so we like to try to pin people down so we feel like we know who they are.

    The problem with that is all it does is make us feel like we know each other, when in reality, we have no idea who each other is until we've had the kind of in depth conversations that most of us avoid like the plague, so we live in a world of convenient labels and illusions about each other.

    I read something by Ram Dass long ago that I loved. Someone asked him who did he think he was, and his answer was "I have no idea". If you can get comfortable with that, you are getting close to the truth.

    But to finally get to the point and answer the question, I think we should all start calling ourselves Dragon Whisperers.
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  • Profile picture of the author betterwtveter
    I am a bad example, I am some guy that makes money on whatever works out.
    I web design for people
    I am market for people
    I perform fiverr services to people
    I design blueprints for structures
    I sell stuff on ebay
    I'm an investor
    and bla bla bla
    I have no status, but I am proud of what I do
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  • Profile picture of the author Rbtmarshall
    How about replacing Internet Marketing with Sales Rep. That is what 90% of the people in IM are.




    Trying to create a title for yourself to impress others is ridiculous.
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  • Profile picture of the author Chris Chicas
    I call myself the Chancellor of the iCourt.

    Previous title: Internet Automation Expert.
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  • Profile picture of the author tpw
    This thread reminds me of a story I heard nearly two decades ago.

    As most of you may know, I am from Oklahoma - "Indian Territory"...

    There was a buddy of mine who was an American Indian. When people would ask what he was, he would tell them that he was a member of the Fukerwee Tribe...

    It never failed that people were surprised that they had never heard of that tribe before, and they would comment on that fact....

    My buddy always said that the name of the tribe went back to the mid-1800's... He said that they actually called themselves something different, but they adopted this name for their tribe from the White Man...

    He said that they were a nomadic tribe, and every summer, they spent their time in the "summer lands"... And every winter, they rode south for the winter to stay in the "winter lands"...

    One year, a winter storm came early, and they were caught in a major snow storm while traveling...

    At a certain point, having traveled for many more days than normal in transit, they realized that they were lost...

    A few more days later, the happened upon 4 white men on horses...

    The tribal chief went out to meet the white men in an effort to seek help...

    He spoke to the leader of the white men, and he said, "Wheer the Fuk er wee..."

    From that day forward, the name stuck to the tribe like the plague, and the tribe finally adopted the name, since all of the white men from that day forward always called them the "Fukerwee"...
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  • Profile picture of the author AndrewCavanagh
    I tell people I have my own business if they want more
    information I tell them I have an internet based business.

    I know someone who answers the question with a question.

    "What kind of business are you in?"

    "Oh a restaurant."

    "I help restaurant owners get the phone ringing with diners who
    want to book tables..."

    The key there is that he's taking the focus off himself and thinking
    about who he's talking to.

    In most cases I don't feel the need to tell people what I do (not
    even potential clients early on).

    I ask them what they do and get to know their business or life and
    what's important to them.

    If you really want to impress people asking questions and getting them
    to talk about themselves will do it.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author Bookerads
    Independent Sales Marketing Specialist !
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  • Profile picture of the author Sue McDonald
    What is in a name. I just say I am an internet marketer and leave it at that.
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  • 'Money-on-the-internet-getter'

    'Make sales-er'

    'Computer monetization wizard'

    Or as my mother calls me: "Tech-support"
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  • Profile picture of the author GuyThompson
    I tend to tell people I am an Executioner.

    Consultant implies that I don't actually implement anything.

    Marketing Strategy Manager - strategically managing a whole world of pain, using all kinds of high-tools which most agency marketing "experts" can't even pronounce.
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  • Profile picture of the author RabbitAnimate
    I'm Whiteboard Animator, you can say Service Provider. but I like the way my girlfriend call me ; Money Magician. because I can create money from nothing, and I like rabbit (in the hat)
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  • Profile picture of the author Paleochora
    I basically say the same thing as I used to before the internet happened along.

    "I sell things"

    I picked this up from a good friend of mine who owned a respected multi-million pound business - a chain of high-end shoe shops. When people asked what he did for a living (no doubt having seen him park his top of the range Porsche and noticed his immaculate designer suit) he simply replied "Me? I sell shoes in a shoe shop".
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    • Profile picture of the author Martin Avis
      I have no problem with calling myself an Internet marketer, but I have learned that some people then want a detailed explanation of what that is. If I'm not in the mood to give the full lecture and think the person asking will want it, I simply say that I write technical stuff.

      That always shuts them up.

      Martin
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      Martin Avis publishes Kickstart Newsletter - Subscribe free at http://kickstartnewsletter.com
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  • Profile picture of the author erwin78
    Hi everyone
    I would suggest Home Business Owner

    Working from home for yourself

    Do you agree

    All the best
    E
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  • Profile picture of the author papeter
    I know someone who regards themselves as:-

    Commercial Promotions Specialist (CPS)
    Commercial Promotions Advisor (CPA)
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  • Profile picture of the author Shelly9
    I like bus driver a lot. Keeps the rumors down to a minimum. :p
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  • Profile picture of the author sixpack81
    I agree internet marketing is hard, I wonder why people all ways say easy money. Nothing easy about getting traffic that actually is interested in making money and realize it takes money to make money
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  • Profile picture of the author NewParadigm
    business coach/sales coach/marketing coach/internet marketing coach are other alternatives i see.
    Signature

    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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