Why I am Telling Google to PISS OFF....

45 replies
This may sound like a rant but bear with me because if you're a "direct response junkie" like me and just want to make some money than this is for you.

Like so many of us, I spent (what is now my opinion) WAAAAAY too much time doing all sorts of "SEO stuff" on my many websites and sure... I DID see results.

Then along came a Panda and I had to start all over again.

So I did.

Then along came yet another "update" and I was faced with started over again... but this time, I didn't.

INSTEAD... I said "EFF 'EM"!

I mean, besides being a stubborn guy, I am also a "direct response" guy, right?

So why not "get back to the basics" of DRM and grow my businesses THAT WAY?

And, THIS is what I plan to do in 2013 and you should follow suit.

Here's why:

When using "direct response" type marketing methods you can get traffic damn near instantly.

This translates to LEADS and SALES damn near instantly.

Deploy TODAY.... See RESULTS Tomorrow.

You can begin testing your offers TODAY with live traffic and tweaking them for optimum conversions. Then, once you have them dialed in, you start to be able to generate leads and sales "on demand" using DRM methods.

No waiting for Google to "get around" to indexing you, only to fight "tooth-and-nail" to have a position that means anything.

No waiting to GET PAID!

SIDEBAR: DRM = Direct response marketing.

DRM, in it's very basic form, is running ads with ONE SPECIFIC purpose, say to get a LEAD and then once you have that LEAD, you can begin the process (in a funnel) of converting it into a CUSTOMER
The term Google remains irrelevant because you simply don't need it.

It's irrelevant because all I am going to do is buy traffic, send it to squeeze pages to convert into LEADS and then, using my various sales funnels, convert THOSE into sales.

Nothing more. Nothing less.

That's my 2013 "game plan" and I believe it ought to be yours as well.

Besides the fact that I'm pissed at Google, I like my advertising costs to be "fixed" so no... I am not using ANY "PPC".

I will use primarily....
  • Solo-Ads
  • Media Buys
  • Direct MAIL (Yup, that's right!)
SOLO-ADS:

I will be buying Solo-Ads by the truck load in 2013.

A solo-ad is a scenario where you pay somebody with an email list to send your offer to their list on your behalf.

I operate both inside and outside the "internet marketing" arena.

For my projects within the "IM" space, I like to get my solos from two places....

Right here at the Warrior Forum is a cool place to buy solo-ads because all you need to do is search for "solo ads" and you'll find tons of people who are selling solo-ads.

What's cool about it is that there is SOCIAL PROOF meaning that it is a forum. So if people buy a solo-ad from an individual you're looking at, you will see them often come back to post their experience with that person... good or BAD.

This works really well when gauging WHO is safe to buy a solo-ad from and who can actually deliver the goods.

Another place I like to get solo-ads is a directory aptly named "Solo-Ad Directory".

---------------------
Don't know if I can link to it here but if you Google that in quotes (ironic I know) it comes up.
---------------------

Solo-Ad directory is cool because, like the Warrior Forum, people post their results when using the vendors in the directory.

For solo ads in spaces OUTSIDE the "IM" market, finding solo ads USED to be a nightmare until I discovered and used a little "trick" to find plenty of solo-ad opportunities in other markets, such as "Acne" for example.

Here's how...

Head over to the Click Bank market place and search for products in your market. Look for 10 - 20 of them that appear to have decent to outstanding sales.

Then simply email their owners offering to pay them a fee if they will mail your offer to their list.

The beauty of this is that their lists contain BUYERS (people who bought their products).

See my other post "How to Find Solo-Ads in Other markets" for more information on this method.

MEDIA BUYING:

Media buying is the practice of buying advertising space on other websites, mostly banners.

This is easier and cheaper than you may think.

Go to Google and search for websites in your market.

Pay attention to the first 4 *ORGANIC* results for each keyword.
Visit that website and see if they have banners. If they do, look for an "advertise" link and research their rates and such.

If you're lucky, you won't see any ads on the websites, or only Ad-sense ads. This is a golden opportunity because you're going to EMAIL the website owner and ask them if you can pay a fee to put up a banner.

You'll be surprised how many times you'll get a "yes" and if you do, you stand to get some outstanding traffic on the cheap.

Plus, I forgot to mention, if you see Ad-sense ads, most of the time all you gotta do is "beat" their Ad-sense numbers and you're "in".

Repeat this process for every BROAD keyword in your market and you will begin to build your own network of advertising sites.

THIS is something that is easy to do and I plan on doing it BIG in 2013.

DIRECT MAIL

Yup.... you heard me right!

POST CARD MARKETING is how I "cut my teeth" in DRM and I plan in stepping up my game in 2013.

What's cool about it?

Because of it's dull, "unsexiness", nobody does it and competition is almost non-existent - even in competitive spaces such as "make money" and 'weight loss".

All I do is go to one of the hundreds of list brokers out there and find a list in the market I chose to target and send them a small 4 x 6 post card.

The post card is usually printed on Ivory card stock (because I've proven that IVORY converts the best) and that post card tells them to go to a landing page for a free report.

From there, they can opt in to my landing page and their information is then in my auto-responder as a lead.

BINGO - I just tapped a HUGE source of untapped TRAFFIC!

I am going to run with this hard core in 2013 and I KNOW I will bank serious cash.

If you've got the chops, you'd be a FOOL not to do the same.

TO SUMMARIZE.....

Those are just THREE traffic generation methods that I will use to get my traffic WITHOUT Google and send that traffic to my "direct response" type funnels and offers.

Basically we are buying traffic, sending it to a landing page offering a free report to generate leads and them using sales funnels and sequences to "monetize" those leads.

That's it.

Perfecting this = money on demand.

Do it in 2013.
#google #piss #porkies #sillytag #telling
  • Profile picture of the author Tmill
    Thanks for sharing. I have always wondered how direct mail would do or other offline advertising methods. The only thing about that though is the printing and mailing costs.
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  • Profile picture of the author Anomalous
    The problem with "social proof" about solo ads is that all you ever hear is, "Yes! This guy delivers! I got XXX clicks, and XX opt-ins! I couldn't be happier!"

    What you don't hear is the results that matter. People building their lists from solo ads often have 15% open rates, or worse. Why would you want a list of subscribers that are already on dozens of other lists?

    I still can't justify spending a dime on a solo ad. It is not fresh traffic. I've been told by a moderator to search the forum because this topic has been "done to death", but all the recent threads I've looked at are the short-sighted "social proof" that say nothing of the quality of lists that are built this way.
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    • Profile picture of the author tonywarrior2
      Maybe you could keep us updated about your results and experiences. I'm interested to hear how you get on.
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  • Profile picture of the author PerformanceMan
    You can do all this and have good organic traffic from Google. The concepts are not mutually exclusive.
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    • Profile picture of the author ExRat
      Hi XponentSYS,

      Totally agree, but I would add -

      One of the key points of the mindshift you relate is that once you start doing things this way, you are free from the dictatorial BS from Google trying to control and nanny you about everything you are doing.

      Once you 'own' the lead, you can do what you want in your own funnel and on your pages, whereas those still looking to use Google as a primary source are having to write their content a certain way, make sure they have 'social signals' and other time consuming, irrelevant BS.

      It's important to remember WHY you made this change - because Google wants to totally dictate everything that you do in order to remain in 'compliance' with them under the guise of 'keeping the SERPs good for the users' when in fact it's quite clear that their intention has nothing to do with user experience, but everything to do with surreptitiously owning the whole first page of the SERPs themselves while the rest of us are too busy conforming to their ever-changing rules to have time to work on our business.

      Hi PerformanceMan,

      You can do all this and have good organic traffic from Google. The concepts are not mutually exclusive.
      Absolutely correct, but your point leads me to this video a friend sent me to the other day -

      Is it Goodbye to YouTube?

      He also points out that once he had decided to kick Google into touch, he goes back to turn the tables on them by using them as a secondary source of traffic with the content he has already made and placed on his primary platform, therefore not particularly caring whether they choose to kick him off that secondary platform because he will make sure that he doesn't ever forget the lesson that Google taught him.

      So the key is to build the business as if Google doesn't exist, but then go back and use and abuse them for anything you can (see if they like the taste of their own medicine) whilst wasting the minimum amount of time worrying about their 'guidelines' and BS.
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      • Profile picture of the author PerformanceMan
        I have no problem telling Google to piss off...

        I no longer use Google Webmaster Tools or Google Analytics or Adwords on any of my sites.

        Google is THE WORST company I've ever seen when it comes to 'faux authority' and 'pushing their weight around.'

        That said, I still have 10 years of SEO experience and can rank pages profitably. I take their 'free traffic' as it comes in.

        They are NOT my primary focus though. I write my pages 'to make sales' and not to rank in Google.

        Still, I would prefer to not rely on Google at all. They're an unreliable 'partner' to deal with any sense of the word
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  • Profile picture of the author seobuzz
    I like your idea.
    I also believe that with frequent update, Google is no longer a reliable source for traffic.
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  • Profile picture of the author StingGB
    I think Google should be treated as a basic foundation for website traffic and nothing more.

    I'm not a fan of the company either, and I'm not suggesting you are guilty of this, but I believe many people's ills with Google emanate from trying to 'game' their system in some way. It amazes me how much info is still out there on artificial link building, article spinning, etc. etc.

    If you make a site bot friendly (easy with Wordpress), post fresh content regularly, build quality backlinks, become active in social media, and aim to become an authority site in your niche, I don't think you can go far wrong with Google. Give them what they are asking for.
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    • Profile picture of the author Daniel Evans
      Great thread.

      People put way too much faith into Google and many use it as the backbone of their business. Google SEO is a rat race. By all means involve yourself with it, but strive onwards and do other things and treat it as a sideline asset.

      The next step is to remove "Google" from your vocab and "Search it".

      Daniel
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    • Profile picture of the author ExRat
      Hi StingGB,

      Originally Posted by StingGB View Post

      I think Google should be treated as a basic foundation for website traffic and nothing more.

      [snip]

      If you make a site bot friendly (easy with Wordpress), post fresh content regularly, build quality backlinks, become active in social media, and aim to become an authority site in your niche, I don't think you can go far wrong with Google. Give them what they are asking for.
      (Bolded by me)

      That was my point above - don't give Google what they are asking for, concentrate on giving your prospects what they are asking for.

      It's too easy to get sidetracked and before you know it, you're dancing to their tune.

      Give them nothing at all, particularly not your data - just take from them.

      I'm with Daniel -

      The next step is to remove "Google" from your vocab and "Search it".
      As I told a client yesterday, Google want to 'own' all of the traffic on the internet while stomping anyone who dares to think that they can have a piece of it as well, out of pure spite.

      This company is the original hypocrite of the internet - scraping everybody's content without permission, building a massive monopoly then demanding that everyone conforms to their wishes, arbitrarily penalising and destroying anyone who dares to resist while surreptitiously monetising every niche for themselves while buying up anyone who poses a threat.

      I've always hated hypocritical bullies - they need to be exposed as the twisted cowards that they really are, whether online or in the school playground. Don't let them steal your lunch.

      It's the same as when some ghastly supermarket chain waltzes into your town, bribes all of the corrupt councillors and over time starts stocking everything that gets sold while undercutting and destroying every independent trader on your High Street.

      For a while many people trot out excuses like 'the prices are good', 'there's loads of freebies' and 'isn't it convenient?'

      It's only when everyone in town is unemployed, small business has died and wages are lowered to starvation rates, the High Street is dead, you can't get friendly service or place special orders but instead get computerised self-service checkouts, the food is full of chemicals, everyone is herded around like sheep, tracked via 'loyalty' cards and tricked by confusing price tags and constant stock movement, there's no competition and then they whack up the prices across the board - that's when people wish they had stood up to the bully in the first place.

      LINK

      Quote from link -

      By contrast, the US Federal Trade Commission (FTC) hailed Google as “one of America’s Great Companies,” when it cleared the search giant of any wrongdoing last week. Although Google was changing the complex codes it was doing to so to improve the quality of results rather than to eliminate the competition, the FTC ruled.
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    • Profile picture of the author Austin E Anthony
      Originally Posted by StingGB View Post


      If you make a site bot friendly (easy with Wordpress), post fresh content regularly, build quality backlinks, become active in social media, and aim to become an authority site in your niche, I don't think you can go far wrong with Google. Give them what they are asking for.
      StingGB, you nailed it there. If you do the right thing, Google is still a great source of free traffic but nothing is guaranteed of course!
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  • Profile picture of the author cchipster
    GREAT post here! Thank you for sharing your ideas and your thoughts for 2013. I too am sick of the Google crap and having Adwords suspended for the most stupidest, completely out of my hands reasons. I kinda really hope they keep treating (us) their consumers like crap, so they will finally stop being the only truly effective monopoly ad choice on the market!

    @XponentSYS: Ps, Go Ducks!
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  • Profile picture of the author rossm
    I agree, two fingers up to google, its now to difficult to plan and scale a business around something that is just so unpredictable.

    I'm not convinced about solo ads, the prob is, whatever you plan to sell them, they've probably bought, or been offered something similar before.

    Better to focus on a fresh list of your own
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  • Profile picture of the author Matthew Anton
    Excellent post XponentSYS,

    As Og Mandino teaches us in his book "The Greatest Salesman in the World", to multiply our value we must multiply our efforts. Solo ads area great form of this; we see this in affiliate marketing tactics as well (join promotions, etc).

    I think building a team around you or working with others is underated and your post should help those get outside the SEO only box, but the ROI on google searches is still too tempting to give up on . Wish you luck in 2013
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  • Profile picture of the author napoleonfirst
    Wow, this post is awesome. Well, we just do not need to say "go to hell" to big G as the have 67% market share in the search traffic world but what you have said makes sense for someone with the budget and knowledge of I'm basics.
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  • Profile picture of the author paul nicholls
    I decided to get away from google over a year ago and it was the best thing i ever did

    The time i spent on SEO was certainly all part of the learning curve but it certainly was not
    the best use of my time

    All i'm focusing on these days is building my lists and it's way easier and much more fun rather than worrying about those clowns over at google doing another update
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  • Profile picture of the author Bill Hugall
    Why is everyone so down on Google. I know they change things, but rigging reviews on the first pages was a huge disaster for them. I mean George Brown made out like and bandit and good on him. He made quite a few people some really good money.

    Being mad at Google is like being mad that you are not able to manipulate the results of a horse race. Having traffic on demand is just so much better anyway : )
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  • Profile picture of the author XponentSYS
    It's not that I'm mad at Google. It's just not for me. What's not for me is waiting to get paid (by waiting for a spot in the SERPS).

    Id rather do something today, get paid tomorrow.

    Traffic is traffic and I like mine fast and when I want it.
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  • Profile picture of the author Daniel Tan
    You are right about this.

    Since we moved our focus away from Google and into integrated multi-channel marketing, we have seen huge improvements in our business. This does not say we completely trashed SEO, but we used other methods and marketing to complement and complete our strategy.

    I wonder if everyone still remembers this:

    "If you can have traffic without relying on Google, you will rank #1 for it"

    So what we are doing is really, integrating everything. We start moved into social media marketing, building author profiles, contributing to the knowledge graph, guest blogging, connecting with industry experts (that's how we got a backlink from SEMRush itself!), released "thought leader" type of content, infographics, basically, gathered a fresh community around our content and business.

    Results: Huge improvement in our traffic, sales and conversion. All the upsells, cross-sells, whatever-sell all work so much better because we have established an authority. Now, less than 30% of traffic comes from Google. That does not mean it drops from 100% to 30%, it merely means we grew another 300% of traffic outside of Google.

    You don't need to focus on Google now. There are so many places crowd gathers.

    SEO is now more interesting, more encompassing and more alive!

    Daniel
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  • Profile picture of the author John Romaine
    Originally Posted by XponentSYS View Post

    That’s my 2013 “game plan” and I believe it ought to be yours as well.
    Everyone's business is different. You make some valid points, but suggesting that everyone should drop everything and adopt your business model because you "said so" is a bit silly.
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    • Profile picture of the author JohnMcCabe
      I'm in the "give Google what they say they want" camp, but not in the way Roger seemed to interpret that.

      One mantra they've been consistent with is "create content for users, not search engines." So I do. And I avoid the obvious, well-publicized taboos - keyword stuffing, dodgy backlink schemes, cloaking pages, and so on.

      According to my stats, I still get a fair portion of my visitors via search. (Or, given my lack of doing a lot of the 'SEO stuff', should that be an unfair portion?)

      The thing is, I don't get those visitors from hand-picked keywords. I get found, and visited, via key phrases I'd have never even dreamed of try to 'SEO'.

      I'm also firmly planted in the "don't rely on search (or any other single method) of drawing traffic" camp...
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      • Profile picture of the author ngademarco4
        Don't rely on Google but don't ditch it to the curve... use all sources at the same time. Google is all about taking control not a very friendly company to work with.
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    • Profile picture of the author XponentSYS
      Originally Posted by John Romaine View Post

      Everyone's business is different. You make some valid points, but suggesting that everyone should drop everything and adopt your business model because you "said so" is a bit silly.
      Now come on (lol), do you really think everyone's going to drop everything and follows lead because I said so?

      I'm simply not that powerful, or important. It would be nice though.

      Rather, I'd hope some would use this post to DIVERDIFY so they're not entirely relient on Google.

      THAT'S the real point I want to make.
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  • Profile picture of the author Lightlysalted
    Google is starting to cause major problems for itself by annoying hardworking website owners who are churning out good content and meeting all Google's quality standards but still getting shafted by them. I think that in the next 3-5 years we will see a decline in Google as a search engine
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  • Profile picture of the author Chris Chicas
    Too many people have put too much emphasis on certain things when it comes to Internet Marketing. Here are some that even though I use, I don't over hype and BS people on how amazing they are: Google, SEO, Amazon affiliates, Facebook, Twitter, Pinterest.

    There is money to be made with these platforms but you have to realize that ultimately it will be people that you connect with that will be your biggest platform/buyers. There are many ways by to which these people and the element of testing to see what works should always be at the forefront of your business.

    What I'm trying to say is: don't fall for the hype and BS that pervades not only Internet Marketing but the internet as a whole.
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  • Profile picture of the author Deepak Media
    Everything comes down to cost per lead and conversion of that lead into a customer.

    CPL should be as low as possible and for that we need to experiment with different traffic sources.

    Conversion ratio depends on the quality of the lead and can be measured using LEAD SCORING techniques.

    All traffic comes from content. Traffic from paid ads also come from content. But instead of creating content, you rent it.

    Having own blog with traffic is 'rent free ads' and can bring a lot of profits in the long run!
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  • Profile picture of the author sdkulkarniB
    Dude, here are some tips that will make your site update proof.

    1) Buy Backlinks from Fiverr.com

    2) Use BacklinksIndexer.com

    BacklinksIndexer indexes backlinks in a very different way. Instead of pinging they add your Backlinks to High Pr Blogs and Web 2.0 sites. It's like Backlinking the backlinks!
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    • Profile picture of the author Chris Chicas
      Wow, this sounds like a new revolutionary idea. :p

      I do hope it's working for you though.

      Originally Posted by sdkulkarniB View Post

      Dude, here are some tips that will make your site update proof.

      1) Buy Backlinks from Fiverr.com

      2) Use BacklinksIndexer.com

      BacklinksIndexer indexes backlinks in a very different way. Instead of pinging they add your Backlinks to High Pr Blogs and Web 2.0 sites. It's like Backlinking the backlinks!
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    • Profile picture of the author Austin E Anthony
      Originally Posted by sdkulkarniB View Post

      Dude, here are some tips that will make your site update proof.

      1) Buy Backlinks from Fiverr.com

      2) Use BacklinksIndexer.com

      BacklinksIndexer indexes backlinks in a very different way. Instead of pinging they add your Backlinks to High Pr Blogs and Web 2.0 sites. It's like Backlinking the backlinks!
      Really? Are you being serious? Fiverr gigs and backlinksindexer? LOL
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  • Profile picture of the author adspace
    Think different i like it..... (y)
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  • Profile picture of the author Talltom1
    Question for the OP about the direct mail: I'm curious regarding your total cost for each postcard mailed (including the cost for acquiring the list, the card, and the postage), and the CTR response you got, and how those parameters compared with your PPC campaigns.

    Talltom
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  • Profile picture of the author madstan
    I wish I could feel the same way most of you feel but ever since six years ago I have become addicted to making Google happy and still am. Unfortunately I'm too obsessed to focus on shifting to any other marketing techniques. One day I will surpass the master!

    ps lol the tags on this thread are "google piss telling"
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  • Profile picture of the author Randall Magwood
    Direct mail is certainly powerful. Can't lie about that one. Especially when it comes to backend marketing. Make sure you tapped out the powers of postcard marketing as hard as you can. Test, test... and test some more. A true mantra of a DRM.
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  • Profile picture of the author davemiz
    i dig the "media buying" idea from the OP.... real good idea. what are you typically paying? $x for the month? or by cpm?
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  • Profile picture of the author EPoltrack77
    Keep positive, you will do it! I would get sooo upset and red faced over things such as a suspended adsense account with over 15k in it. I would go to where ever and swear and swear at them and tell them how they are no good.

    In the end I learned to control my self a little better and understood that it was not their fault at all. Sure they make changes but its our responsabilty to follow the changes and keep on top of things.

    I have been working and learning SEO for over 3 years now. Im not a traffic wiz (wish I was) but I am able to get words and phrases ranked up front. But yea, I hear ya. The time that is involved is a lot thats for sure.

    I personally love their newest update and am taking full advantge of it as putting SEO as one of my top strategies to implament.

    Take a little time and cool off them come back and do it again and do it better and you will get there.
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  • Profile picture of the author fatafat
    Originally Posted by XponentSYS View Post

    This may sound like a rant but bear with me because if you're a "direct response junkie" like me and just want to make some money than this is for you.

    Like so many of us, I spent (what is now my opinion) WAAAAAY too much time doing all sorts of "SEO stuff" on my many websites and sure... I DID see results.

    Then along came a Panda and I had to start all over again.

    So I did.

    Then along came yet another "update" and I was faced with started over again... but this time, I didn't.

    INSTEAD... I said "EFF 'EM"!

    I mean, besides being a stubborn guy, I am also a "direct response" guy, right?

    So why not "get back to the basics" of DRM and grow my businesses THAT WAY?

    And, THIS is what I plan to do in 2013 and you should follow suit.

    Here's why:

    When using "direct response" type marketing methods you can get traffic damn near instantly.

    This translates to LEADS and SALES damn near instantly.

    Deploy TODAY.... See RESULTS Tomorrow.

    You can begin testing your offers TODAY with live traffic and tweaking them for optimum conversions. Then, once you have them dialed in, you start to be able to generate leads and sales "on demand" using DRM methods.

    No waiting for Google to "get around" to indexing you, only to fight "tooth-and-nail" to have a position that means anything.

    No waiting to GET PAID!



    The term Google remains irrelevant because you simply don't need it.

    It's irrelevant because all I am going to do is buy traffic, send it to squeeze pages to convert into LEADS and then, using my various sales funnels, convert THOSE into sales.

    Nothing more. Nothing less.

    That's my 2013 "game plan" and I believe it ought to be yours as well.

    Besides the fact that I'm pissed at Google, I like my advertising costs to be "fixed" so no... I am not using ANY "PPC".

    I will use primarily....
    • Solo-Ads
    • Media Buys
    • Direct MAIL (Yup, that's right!)
    SOLO-ADS:

    I will be buying Solo-Ads by the truck load in 2013.

    A solo-ad is a scenario where you pay somebody with an email list to send your offer to their list on your behalf.

    I operate both inside and outside the "internet marketing" arena.

    For my projects within the "IM" space, I like to get my solos from two places....

    Right here at the Warrior Forum is a cool place to buy solo-ads because all you need to do is search for "solo ads" and you'll find tons of people who are selling solo-ads.

    What's cool about it is that there is SOCIAL PROOF meaning that it is a forum. So if people buy a solo-ad from an individual you're looking at, you will see them often come back to post their experience with that person... good or BAD.

    This works really well when gauging WHO is safe to buy a solo-ad from and who can actually deliver the goods.

    Another place I like to get solo-ads is a directory aptly named "Solo-Ad Directory".

    ---------------------
    Don't know if I can link to it here but if you Google that in quotes (ironic I know) it comes up.
    ---------------------

    Solo-Ad directory is cool because, like the Warrior Forum, people post their results when using the vendors in the directory.

    For solo ads in spaces OUTSIDE the "IM" market, finding solo ads USED to be a nightmare until I discovered and used a little "trick" to find plenty of solo-ad opportunities in other markets, such as "Acne" for example.

    Here's how...

    Head over to the Click Bank market place and search for products in your market. Look for 10 - 20 of them that appear to have decent to outstanding sales.

    Then simply email their owners offering to pay them a fee if they will mail your offer to their list.

    The beauty of this is that their lists contain BUYERS (people who bought their products).

    See my other post "How to Find Solo-Ads in Other markets" for more information on this method.

    MEDIA BUYING:

    Media buying is the practice of buying advertising space on other websites, mostly banners.

    This is easier and cheaper than you may think.

    Go to Google and search for websites in your market.

    Pay attention to the first 4 *ORGANIC* results for each keyword.
    Visit that website and see if they have banners. If they do, look for an "advertise" link and research their rates and such.

    If you're lucky, you won't see any ads on the websites, or only Ad-sense ads. This is a golden opportunity because you're going to EMAIL the website owner and ask them if you can pay a fee to put up a banner.

    You'll be surprised how many times you'll get a "yes" and if you do, you stand to get some outstanding traffic on the cheap.

    Plus, I forgot to mention, if you see Ad-sense ads, most of the time all you gotta do is "beat" their Ad-sense numbers and you're "in".

    Repeat this process for every BROAD keyword in your market and you will begin to build your own network of advertising sites.

    THIS is something that is easy to do and I plan on doing it BIG in 2013.

    DIRECT MAIL

    Yup.... you heard me right!

    POST CARD MARKETING is how I "cut my teeth" in DRM and I plan in stepping up my game in 2013.

    What's cool about it?

    Because of it's dull, "unsexiness", nobody does it and competition is almost non-existent - even in competitive spaces such as "make money" and 'weight loss".

    All I do is go to one of the hundreds of list brokers out there and find a list in the market I chose to target and send them a small 4 x 6 post card.

    The post card is usually printed on Ivory card stock (because I've proven that IVORY converts the best) and that post card tells them to go to a landing page for a free report.

    From there, they can opt in to my landing page and their information is then in my auto-responder as a lead.

    BINGO - I just tapped a HUGE source of untapped TRAFFIC!

    I am going to run with this hard core in 2013 and I KNOW I will bank serious cash.

    If you've got the chops, you'd be a FOOL not to do the same.

    TO SUMMARIZE.....

    Those are just THREE traffic generation methods that I will use to get my traffic WITHOUT Google and send that traffic to my "direct response" type funnels and offers.

    Basically we are buying traffic, sending it to a landing page offering a free report to generate leads and them using sales funnels and sequences to "monetize" those leads.

    That's it.

    Perfecting this = money on demand.

    Do it in 2013.
    Ben,

    Awesome post, very detailed advice, I am going to follow this stuff and remember your suggestions...
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  • Profile picture of the author desultory
    Thanks for sharing, I also will continue to focus on.
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  • Profile picture of the author alfred1982
    Hey XponentSYS,

    Thanks for the tips. Totally agree. Definitely trying out the Solo Ads this year :-)
    Signature

    For your solo advertising needs, click here.

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  • Profile picture of the author joaquin112
    This is what I've been saying lately over and over again. The best way to do business is to be in control. If for some reason a source of traffic simply stops sending visitors, you have the knowledge to use another source of traffic and be profitable.
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  • Profile picture of the author owais211
    Banned
    Hey XponentSYS
    Great information there,thanks for the share.
    Maybe you could also share the achievement/results later.
    Cheers!
    ..........
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  • Profile picture of the author arkina
    Sounds like a plan. I think your direct mail idea is genius!
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  • Profile picture of the author bgray
    Very good advice. Direct mail can be a gold mine if you can source a targeted list for your niche and the rev per lead/sale/registration justifies the costs.

    I'd still recommend mixing in FB ads in as well.
    Signature

    Hebrews 12:11

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