Like so many of us, I spent (what is now my opinion) WAAAAAY too much time doing all sorts of "SEO stuff" on my many websites and sure... I DID see results.
Then along came a Panda and I had to start all over again.
So I did.
Then along came yet another "update" and I was faced with started over again... but this time, I didn't.
INSTEAD... I said "EFF 'EM"!
I mean, besides being a stubborn guy, I am also a "direct response" guy, right?
So why not "get back to the basics" of DRM and grow my businesses THAT WAY?
And, THIS is what I plan to do in 2013 and you should follow suit.
When using "direct response" type marketing methods you can get traffic damn near instantly.
This translates to LEADS and SALES damn near instantly.
Deploy TODAY.... See RESULTS Tomorrow.
You can begin testing your offers TODAY with live traffic and tweaking them for optimum conversions. Then, once you have them dialed in, you start to be able to generate leads and sales "on demand" using DRM methods.
No waiting for Google to "get around" to indexing you, only to fight "tooth-and-nail" to have a position that means anything.
No waiting to GET PAID!
| SIDEBAR: DRM = Direct response marketing. |
DRM, in it's very basic form, is running ads with ONE SPECIFIC purpose, say to get a LEAD and then once you have that LEAD, you can begin the process (in a funnel) of converting it into a CUSTOMER
It's irrelevant because all I am going to do is buy traffic, send it to squeeze pages to convert into LEADS and then, using my various sales funnels, convert THOSE into sales.
Nothing more. Nothing less.
That's my 2013 "game plan" and I believe it ought to be yours as well.
Besides the fact that I'm pissed at Google, I like my advertising costs to be "fixed" so no... I am not using ANY "PPC".
I will use primarily....
- Media Buys
- Direct MAIL (Yup, that's right!)
I will be buying Solo-Ads by the truck load in 2013.
A solo-ad is a scenario where you pay somebody with an email list to send your offer to their list on your behalf.
I operate both inside and outside the "internet marketing" arena.
For my projects within the "IM" space, I like to get my solos from two places....
Right here at the Warrior Forum is a cool place to buy solo-ads because all you need to do is search for "solo ads" and you'll find tons of people who are selling solo-ads.
What's cool about it is that there is SOCIAL PROOF meaning that it is a forum. So if people buy a solo-ad from an individual you're looking at, you will see them often come back to post their experience with that person... good or BAD.
This works really well when gauging WHO is safe to buy a solo-ad from and who can actually deliver the goods.
Another place I like to get solo-ads is a directory aptly named "Solo-Ad Directory".
Don't know if I can link to it here but if you Google that in quotes (ironic I know) it comes up.
Solo-Ad directory is cool because, like the Warrior Forum, people post their results when using the vendors in the directory.
For solo ads in spaces OUTSIDE the "IM" market, finding solo ads USED to be a nightmare until I discovered and used a little "trick" to find plenty of solo-ad opportunities in other markets, such as "Acne" for example.
Head over to the Click Bank market place and search for products in your market. Look for 10 - 20 of them that appear to have decent to outstanding sales.
Then simply email their owners offering to pay them a fee if they will mail your offer to their list.
The beauty of this is that their lists contain BUYERS (people who bought their products).
See my other post "How to Find Solo-Ads in Other markets" for more information on this method.
Media buying is the practice of buying advertising space on other websites, mostly banners.
This is easier and cheaper than you may think.
Go to Google and search for websites in your market.
Pay attention to the first 4 *ORGANIC* results for each keyword.
Visit that website and see if they have banners. If they do, look for an "advertise" link and research their rates and such.
If you're lucky, you won't see any ads on the websites, or only Ad-sense ads. This is a golden opportunity because you're going to EMAIL the website owner and ask them if you can pay a fee to put up a banner.
You'll be surprised how many times you'll get a "yes" and if you do, you stand to get some outstanding traffic on the cheap.
Plus, I forgot to mention, if you see Ad-sense ads, most of the time all you gotta do is "beat" their Ad-sense numbers and you're "in".
Repeat this process for every BROAD keyword in your market and you will begin to build your own network of advertising sites.
THIS is something that is easy to do and I plan on doing it BIG in 2013.
Yup.... you heard me right!
POST CARD MARKETING is how I "cut my teeth" in DRM and I plan in stepping up my game in 2013.
What's cool about it?
Because of it's dull, "unsexiness", nobody does it and competition is almost non-existent - even in competitive spaces such as "make money" and 'weight loss".
All I do is go to one of the hundreds of list brokers out there and find a list in the market I chose to target and send them a small 4 x 6 post card.
The post card is usually printed on Ivory card stock (because I've proven that IVORY converts the best) and that post card tells them to go to a landing page for a free report.
From there, they can opt in to my landing page and their information is then in my auto-responder as a lead.
BINGO - I just tapped a HUGE source of untapped TRAFFIC!
I am going to run with this hard core in 2013 and I KNOW I will bank serious cash.
If you've got the chops, you'd be a FOOL not to do the same.
Those are just THREE traffic generation methods that I will use to get my traffic WITHOUT Google and send that traffic to my "direct response" type funnels and offers.
Basically we are buying traffic, sending it to a landing page offering a free report to generate leads and them using sales funnels and sequences to "monetize" those leads.
Perfecting this = money on demand.
Do it in 2013.