Importance of a Sales Copy?

16 replies
I'm promoting a CB product and currently, I'm getting about 120 unique visitors a day and 200+ visits.

However, my hop rate is very low (as in close to none) and I can't convert at all almost.

Do you guys think a good sales copy would fix this problem? I'm hoping for at least a .5-1% conversion rate to make a sale. I make a sale already as it is once in a while without the sales copy, but I just want to know whether or not will having a sales copy fix my low conversion rate.

Opinions?
#copy #importance #sales
  • Profile picture of the author CalinDan
    Sales copy definitely matter - A LOT.
    But I'm not really sure what you're asking... it might help being more specific on what your problem really is!? Is this your product, or do you need a pre-sale landing page for an affiliate promotion!?

    Regards,
    Dan
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  • Profile picture of the author AndrewCavanagh
    Probably.

    It helps if we know what you're selling.

    If it's a product that has genuine value to the prospects
    arriving at the page and those prospects are predisposed
    to buy something that will help them then yes good
    sales copy will help.

    If it will help enough to justify paying for a quality copywriter
    is another question.

    I imagine you could take a reasonable guess at that based
    on the traffic and the kind of response you want.

    In many cases making enough profit from paying a good
    copywriter just means having the sales letter up for
    longer.

    My only concern is where is the traffic coming from and
    will those people arriving at your sales page buy anything
    from you at all regardless of the copy.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author BrianGroan
    Your sales copy is definetly the most important thing there are good copywriters on this forum. If you want to have success on click bank it is very important to get a better sales letter.

    Or you could learn copywriting, it is a key skill for all Internet marketers and can be used in all aspects. Dan Kennedy's stuff is where I would start.
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  • Profile picture of the author ronorr
    sales copy is huge. Study Mike D. Frank Kern, Jeff Walker, there is a book out there called power copy. Study a lot of Joe Polish, Dean Jackson ilovemarketing.com and Dan Kennedy for sure.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by ColouredRice View Post

    I'm promoting a CB product and currently, I'm getting about 120 unique visitors a day and 200+ visits. However, my hop rate is very low
    You're an affiliate, then? (Not a vendor?).

    Originally Posted by ColouredRice View Post

    Do you guys think a good sales copy would fix this problem?
    If you're an affiliate, "sales copy" is the last thing you need. Affiliates pre-sell. Vendors sell. If you're an affiliate and trying to sell a ClickBank product from a website, without building a list, then that's the thing you need to change. All explained here: http://www.warriorforum.com/main-int...ml#post7110523

    Clearly the people replying above have all assumed you're the vendor (in which case they're all totally correct to be talking about sales copy, of course). But I'm guessing the opposite from your post (i.e. that you're an affiliate). If I'm wrong, and they're all right, then please excuse and ignore my completely useless and inappropriate reply! But if by some fluke I'm right, then the link just above - not "sales copy" - is what you need!
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  • Profile picture of the author ColouredRice
    Thanks for your replies guys!

    But I guess I should've specified so here's a little bit more in-depth of what I'm asking about.

    Basically, I just want to know would have a pre-sale copy help increase my conversions so people would want to look at the affiliate ad and want to click on it and check it out and buy. I'm just going to have the original sales copy for the product do the selling. What I want to know is, would having a pre-sale copy help make people want to click onto the ad and thus check out the product is all.

    My product is in the relationship niche. As for my stats, all my traffic is completely organic since I'm ranked pretty decently for a number of keywords.
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    • Profile picture of the author Alexa Smith
      Banned
      Are you an affiliate or the vendor
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  • Profile picture of the author ColouredRice
    Affiliate.

    I thought it was sort of obvious but I guess I didn't clarify properly
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by ColouredRice View Post

      Affiliate.

      I thought it was sort of obvious
      So did I, at first, to be honest ... ... but I worried again when you said "my product" in your last reply.

      Everyone else above clearly thought you were the vendor. I know why, actually: it's because you said "sales copy" in the title. Affiliates don't use "sales copy".

      Anyway, if I may say so, I think your problem here is that you haven't satisfied (at least one and maybe two of) the three basic essentials of promoting ClickBank products as an affiliate. Understand clearly that websites alone don't sell them: emails sell them. Without building a list, what you say on your website is going to make very, very little difference - sorry. But there are reasons for that, and they're explained here: http://www.warriorforum.com/main-int...ml#post7154524
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  • Profile picture of the author thedanbrown
    Sales copy is the first thing you need to think about and consider. First, look at the offer you are promoting and see if people are actually making sales with that offer by looking at the gravity score (it should be at least over 15-20).

    If people are making sales then you need to figure out why they aren't buying. First thing you should do is presell the product a little bit and tell them why it's so good. Do a review of the product.

    Second thing I would suggest, and it goes hand in hand with my first point, is instead of sending them right to the sales page send them to an opt-in page where they will get something for free (a report or video). Now you can offer them some free content and pre-sell them on the product at the same time.

    The biggest benefit of this technique is that most people aren't ready to buy right away so if people are clicking your link they go to the sales page and then click off. If you build your list instead then you can continue to send them to the sales page and offer a bonus or something if they buy.

    Hope this helps
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by thedanbrown View Post

      see if people are actually making sales with that offer by looking at the gravity score
      The gravity score can't tell you that, Dan.

      There's no correlation between gravity score and sales numbers. That isn't what gravity measures.

      http://www.warriorforum.com/main-int...ml#post2495251

      http://www.warriorforum.com/main-int...ml#post7002369

      Understanding Clickbank Gravity

      Clickbank and gravity

      Originally Posted by thedanbrown View Post

      it should be at least over 15-20
      This makes no sense. I'm afraid.

      All the highest-selling, best-converting products I promote have gravities well below that.

      There are many single-figure-gravity products consistently outselling three-figure-gravity products, and there are reasons for that: it isn't just a "coincidence".

      I suspect you've mistakenly assumed (or been told by someone?) that "high gravity" indicates that affiliates are selling the product successfully, Dan? It doesn't say that anywhere in ClickBank's explanations of how gravity is calculated, and if you read the threads linked to above, you'll see that that's often not the case at all.
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  • Profile picture of the author adsassist
    Make sure to look at the vendors sales copy closely.

    Some vendors are on the scam side of things. They will have a 10 sec delay on a pop up opt-in form. Some will redirect the page with the buy now button, where your affiliate ID wont be there. Many other ways to STEAL your sale.

    Make sure you have a trusted vendor with a good product. Most of the good vendors will have an affiliate section and give you tools to help you get a better conversion rate.
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  • Profile picture of the author shawnlebrun
    Put yourself in your prospect's shoes... would you generally buy a product
    or service without wanting to know as much about it as you can?

    In other words, if you're surfing the net, looking for information
    or solutions to a problem, and you see an ad that says it can help
    you... chances are you'll want to read up about it, see what it's
    about, the benefits, what it offers, etc...

    So, if you can put yourself in your prospect's shoes... chances
    are you'd also want to see some "sales copy" on a page that
    presells/informs you about what it is you're gonna buy.

    That's really all sales copy is... it's valuable information that
    gives all the benefits/reasons why something is worth buying.

    So, in that case, sales copy usually helps with sales more than
    not.
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  • Profile picture of the author ColouredRice
    Thanks for all the replies guys

    So I guess it wouldn't really hurt to try using a sales copy, but the most important thing here is to find a good product? I'll have to look at all the links Alexa posted, thanks! As to building a list, I can't do that at the moment because I kind of don't have the money to set up opt-ins and have autoresponder e-mails and whatnot.

    I'm kind of a noob at IM so I'm just taking baby steps

    But thanks for the help you guys!
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  • Profile picture of the author adsassist
    Here is a squeeze page I just set up today.

    http://www.byyoursidemarketing.com/c...ng-superstars/

    It will give you an idea on what it should look like.

    Just out of coincidence my free gift is copy writing.

    If possible, it is better to have a video to pre-sell the product.
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    • Profile picture of the author ColouredRice
      Originally Posted by adsassist View Post

      Here is a squeeze page I just set up today.

      Copywriting Superstars « By Your Side Marketing

      It will give you an idea on what it should look like.

      Just out of coincidence my free gift is copy writing.

      If possible, it is better to have a video to pre-sell the product.
      Useful visual, thanks!
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