today I have a very interesting topic. Did anyone speak about this earlier? Can't find search results so here's the thing:
It depends on your market and your niche but I heard that it is better NOT (!) to give away your best content for free.
Puh! All gurus out there turned wrong?
Well - we are in businness here and not in "giving-away-free-information" charity.
It is better to hold back your best information in your products so that people can taste a small piece of your cake but in order to enjoy the whole cake with cream it's necessary to buy.
In my own bussiness I set up a videocoaching, great content. I thought: Wow, they will consume the free videos and buy DIRECTLY after watching 2 or 3 videos from my autoresponder.
But what happened?
All my prospects consumed the free stuff, the reports, the video - but did not buy.
When you go to a supermarket there is the possibility that you may taste a bit of salami, a little piece. But when you want to have more you have to buy the whole salami.
What is your opinion and your experience with this theme?