effective kindle promotion techniques?

24 replies
Hi all,

I am struggling with finding kindle promotion techniques that actually work. A lot of stuff I have bought, including WSOs talking about the usual stuff about HOW to publish to Kindle but never how to PROMOTE effectively on it. In my opinion that is at least half the battle - having a good book is one thing but if nobody gets to see it nothing happens.

I tried facebook ads for a bit but they aren't sustainable in the long term given my book costs less than $2.

Do any of you know any effective kindle promotion techniques that actually work?

Thanks,
Chuckles

p.s my book is science ficion 20XX: Charles Mead: Amazon.com: Kindle Store20XX: Charles Mead: Amazon.com: Kindle Store
#effective #kindle #promotion #techniques
  • Profile picture of the author Paul Gram
    One of the most effective techniques is building your author brand. People don't like that one as much because it takes hard work, time, and effort...but it WORKS!

    There are many other big and small things you can do and there are numerous good threads on here where you can find some good information...

    For starters, you can:

    Publish multiple books making 1 free and the others paid
    Use the KDP program
    Get (legit) book reviews
    Create a book trailer and post on Youtube/social media

    Those are a few ideas, I am sure others will jump in to add more
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  • Profile picture of the author Alex Gorbachev
    Promoting Kindle e-books is similar to online promotion. Marketing tactics such as blogging, social networking, guest posting on other blogs, virtual book tours, online book reviews, videos, and joint ventures can all be used in promoting Kindle ebooks. Be sure to add a link to your Kindle e-book sales page on your network profiles, websites, email signature and other places online.

    Kindle e-book promotion can also be done directly on the Amazon website.
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    • Profile picture of the author Sandra Martinez
      Have you looked around here in the forum?

      There are many gems lost in threads about kindle.

      One is keyword optimization. Elvis taught me about this. You need to find out what keywords would use people seeking your book and optimize title and description in Amazon. This way you take advantage of the internal search and you might even rank for google.

      Next, promotion. Both comments above are golden. Follow the advice to the letter, do not discard it. Branding is particularly important.

      I published a lil book not too far back in an obscure niche. It has been pulling 1 or 2 sales a day since then. But the branding was already in place.

      Lee recommends to make groups of books, and use wisely the free days of promotion. She is doing pretty well in her niche.

      There is this place: Author Marketing Club - Free Book Marketing Resources & Tools For Authors

      you can promote the free days there. You will get nice responses.

      Also, if you have a physical version of your book, you can use Share Book Recommendations With Your Friends, Join Book Clubs, Answer Trivia

      and make contests. I haven´t, but people claim to have seen good results.
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  • Profile picture of the author chuckles
    Thanks for the responses.

    I do already have 3 genuine reviews and it is signed up to KDP. I hadn't thought of the trailer so good point.

    I think I am realising that promoting kindle is as much a minefield as promoting anything else - I just thought I could get rid of a lot of the guesswork/hoping for the best.
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    • Profile picture of the author BackLinkiT
      Originally Posted by chuckles View Post

      Thanks for the responses.

      I do already have 3 genuine reviews and it is signed up to KDP. I hadn't thought of the trailer so good point.

      I think I am realising that promoting kindle is as much a minefield as promoting anything else - I just thought I could get rid of a lot of the guesswork/hoping for the best.
      I looked at your Amazon page and it raises an interesting question (for me, at least).

      I hope you don't mind me pointing it out but one of your three reviews is so bad that it is probably putting people off buying your book.

      I am wondering, therefore, whether it might be an option for you to take the book down, change the name and start again?

      Or is that against the Amazon ToS? Anyone know?
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      • Profile picture of the author StevenWT
        Originally Posted by BackLinkiT View Post



        I am wondering, therefore, whether it might be an option for you to take the book down, change the name and start again?

        Or is that against the Amazon ToS? Anyone know?
        I've done this with a slight name change (and maybe cover). I had no problem. Six months ago. ESWT
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  • Profile picture of the author GuruGazette
    I don't write fiction and I suspect it's much harder to gain traction with until you have a fan base. For non-fiction, my most successful tool is the free promotions through KDP select. I rarely blog, tweet or otherwise. I do occasionally post book notes on my Facebook page and my main business/publishing website.

    All of my books have a link to my Amazon author profile page at the end. Most of them also have links to related topic books at the end as well.

    Sidenote: As an avid reader I have to admit I'm curious about the effectiveness of book trailers. I actively avoid them because movies/ images ruin my enjoyment of a fiction book. A large part of my reading pleasure comes from the images created in my own mind. I know authors think the trailers are really cool but I can't help wondering if the readers agree.
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  • Profile picture of the author Niko A Berezkin
    You know, I haven't done much with kindle by I imagine some sections in the classified might get you some good targeted traffic. Worth a shot for sure.
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  • Profile picture of the author miklanderson2
    Find an active science fiction forum or two (or 10) and become a contributing member there. If your book is good and you do a good job of (occasionally) promoting yourself, people will enjoy being able to interact with an author and it will help drive sales. It's not a quick and easy way to promote your book, but you can build up a fan base this way. Just don't go into the forum tooting your own horn too much at first.

    Amazon also has a Meet the Authors section in their forums. I haven't tried using it yet, but it might help to add your book. Here's a link to the Meet the Authors forum on Amazon:
    http://www.amazon.com/forum/meet%20our%20authors
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  • Profile picture of the author TycoonRob
    Social media can work wonders. Hang out with fans of your genre and build up a following on Twitter, etc. Also I think video marketing is super effective, so doing a book trailer is a great idea.
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  • Profile picture of the author Yogini
    I don't read much science fiction but when I did a search on facebook science fiction there were some fan and community pages with lots of members. Also, you might want to make your description a little bit longer on your amazon page. Gifting it to people can also be effective as then you may have more reviews added .

    Debbie
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  • Profile picture of the author chuckles
    @Sandra Martinez - my book is science fiction so keyword optimisation of the title etc doesn't apply in this instance, but I do appreciate the time you took to give those links as they seem like they could be useful so thank you for that.

    @GuruGazette - thanks for the response - 20XX is the start of a series so will link to my Twitter at the end of the next one.

    @Nikita A Beriozkin - thanks for the response - do you mean the classified section in the Warrior Forum? i.e advertise it there for Warriors that like sci-fi?

    @miklanderson2 - thanks for the response - I will try the meet the authors link

    @BIG Mike - thanks for the response - how would you rate the Warrior Book Club? I don't need to know how to format a book, upload it etc it is just the promotion angle I am most interested in and at $40 I don't want to pay it to find out they just repeat the basics and not cover promotion.

    @BoomBlogger - thanks for the response - I do have a Twitter following I started building and already have a few hundred followers who are authors/sci-fi fans so I can see the potential there over time.

    @Yogini - thanks for the response. Yeah gifting seems like a good idea but I don't get that option either on Amazon.com or Amazon.co.uk so I will post on the KDP Forum and try to find out why.

    @damienboyd - thanks for the response and no offence taken at all. The first guy did give it a poor rating but he is entitled to his opinion so I am going to try and get more reviews so hopefully people see the (hopefully) good/better ones first.
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    • Profile picture of the author Sandra Martinez
      Originally Posted by chuckles View Post

      @Sandra Martinez - my book is science fiction so keyword optimisation of the title etc doesn't apply in this instance, but I do appreciate the time you took to give those links as they seem like they could be useful so thank you for that.
      Keyword optimization in the body of the description and the tags does apply. What I don´t know is what are the keywords -besides the obvious, I mean.

      About a course, you might want to look into kindling. I have not bought it yet, but I think they do center on fiction.

      Both Lee and Tiff reviewed that one. You can check their blogs.
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      • Profile picture of the author TinkBD
        Lots of good advice in this thread.

        You might also consider re-writing your Amazon Product description...

        Pull the potential reader in, don't just tell him what it's about

        This guy has an excellent freebie with a good formula for FICTION. It is well worth signing up for his list to get it... and he doesn't send out much to his list, so you won't get hammered with email... at least so far! LOL

        IndieIQ | Self-publishing and Kindle marketing, book promotion and writing help

        HINT - His suggestion for the second paragraph is very powerful stuff, for FICTION ;-) However, do be aware that Amazon has recently started coming down hard on folks who mention specific authors or book titles not their own in product descriptions.

        General observation, not aimed at you ;-) :

        It amazes me how much time Warriors obsess about their sales pages and then many of them toss up a sad product description for their Kindle books.

        Really, guys?
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    • Profile picture of the author LilBlackDress
      Originally Posted by chuckles View Post


      @damienboyd - thanks for the response and no offence taken at all. The first guy did give it a poor rating but he is entitled to his opinion so I am going to try and get more reviews so hopefully people see the (hopefully) good/better ones first.
      But keep those reviews in consideration. You can learn alot about what customers want reading reviews on your own books and competitor's books.
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  • Profile picture of the author sweetcrabhoney18
    Try these things... Turn this into a book series ( your reviews even recommend it ) . Build a blog to market it. Create press releases and book trailers to promote both your blog and the books. Once you've created the next book in the series, make this book free as a starter. Market the second book for full price within it (2.99 or more).... There are tons of author forums that could offer you some advice on how to make a series profitable as quickly as possible. Oh and it doesn't have to be a long series.. you can do a trilogy instead.
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    keep moving forward

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  • Profile picture of the author napoleonfirst
    You need to use top-rated SEO and advertising gigs at Fiverr. These guys know what they do and you will surely increase the rankings of your kindle ebook in Google for your most important keywords. You can also hire a ppc expert at Elance or Odesk.
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  • Profile picture of the author Deacon Blues
    One of the best ways to promote your book is to publish more books, as you publish more books your sales will take off.
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  • Profile picture of the author Norfolk
    Write and publish more than one book.

    Link each book to the others - use "other books from this author" page in your book.

    Check good authors in your genre and make a deal with them - you promote their books in yours, they promote yours in theirs.
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  • Profile picture of the author chuckles
    thanks for the further feedback - I am currently working on the sequel to 20XX and hopefully I can improve on my writing style the more I do it.
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  • Profile picture of the author chuckles
    @BIG Mike thanks for the advice - I contacted the owner of the Warrior Book Club and he advised the material is not ready for fiction in terms of promotion so I am going to wait until it is.
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  • Profile picture of the author Cyberdog1
    There is no evidence that 'Book Trailers' have any benefit to sales whatsoever, don't bother with them unless you plan on a mini-production, even then, it probably won't work. Focus on writing!
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