Want to Sell Ad Space on My Blog

11 replies
Hi Warriors!

Okay I keep getting asked if I sell ad space and I keep saying no - because I don't know what the *heck I'm doing ad sales wise.

I'm in mid review of John Chow's product and he directs us to buysellads.com and none of it makes any sense. It's like math - total brain shutdown.

I want to start with the area below my header on the main blog and the individual blog spaces.

I have some questions for people experienced with this:

1. How do I price it?

2. What info do potential buyers need traffic-wise?

3. What kind of on-going communication is needed - or do you just take the money, place the ad for a certain time period and be done with it?

I don't want anything complicated. I'm not too worried about signing up for a service since I can spread the word on my own. Just need to know how to handle the business part.

I really need to get off my *butt and quit avoiding this. I removed AdSense from my site because it's a piddly couple hundred a month - and I want to dabble in normal flat rate ad space sales instead.

Thanks ahead of time, Warriors!

*intended words replaced with G rated variety because I promised to be a good girl.

Tiff
#blog #sell #space
  • Profile picture of the author shabit87
    Are you currently using Adsense banners? Using the pay you get from that will help you to evaluate what its worth for you.

    Example, your make $5 a day from Adsense banner, that's $150 a month. You'll want to charge well over $150 to make it up for that and of course more. Why not double it?
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  • Profile picture of the author Danny Cutts
    Yeah I have a site very much like you and the price is 2x the average adsense revenue... I could probably make more money using aff offers and what not but this site is a set and forget site so I am not that worried...

    You can also charge a set up fee....

    Danny
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    • Profile picture of the author DonnyBoy
      Originally Posted by Danny Cutts View Post

      Yeah I have a site very much like you and the price is 2x the average adsense revenue... I could probably make more money using aff offers and what not but this site is a set and forget site so I am not that worried...

      You can also charge a set up fee....

      Danny
      I have the same thing.... And yes the price is 2x the average adsense revenue...
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  • Profile picture of the author Thomas Smale
    1) Benchmark it against other sites in your niche (preferably those who actually sell their ad space rather than have empty spots!). If you're comparing like-for-like sites, Alexa usually gives a good indication of their traffic relative to yours. So if your blog is Alexa 100k and theirs is too, then it's usually a fair bet their traffic will be similar.

    2) More the merrier. I usually just include a screenshot from the last 12 months of Google Analytics to show uniques and page views. A description of demographics helps if you can (country, age, gender, interests etc.)

    3) Usually a few emails to start and then invoice them and use Paypal or whatever you usually use (most buyers will use Paypal in your industry). Agree a length of time for their ad and chase them for renewal a week before expiry (you'll usually need to follow up a few times).

    It's also good to prepare a media pack for potential buyers. If you have a search around some large sites you can usually find and "borrow" some parts of theirs. If you get stuck, hit me up, I have a few prepared for sites where I sell $XXXX/mo in advertising.

    Good luck!
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  • Profile picture of the author seobro
    Hi Tiff:
    The reason people use Ad sense is that you have to chase after the "tenants" to get paid your money. Most have a lot of excuses. For example, that their hard drive broke so they cannot access pay pal any more. Also, they claim that you are charging too much money. They will complain about how their sales are poor. Let us be frank, dead beat tenants never wanna pay. I have to stay on em.
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  • Profile picture of the author Sarevok
    There's a million ways to calculate this.

    One of the easiest ways is to throw adsense on your site, and see what they charge per click. (I see you've already done that; it's a good variable to consider; also remember that Google cuts you out an unknown percentage).

    The best test is to compare with how much traffic you get to those in comparable niches on buysellads. How much are people charging in your "traffic range" and "niche"?

    Regarding specific deliverable s; people want to know your monthly impressions and uniques.

    Typically, no communication is required. I've placed ads on some very popular IM sites and they NEVER talk to me. (In fact, I've asked them questions and they totally ignored me. Sometimes, I've literally cut the payment, informed them that I'm done with their services, and my banner remained on their site for weeks or months after; hopefully this draws a picture regarding how little communication is actually required).

    Good luck
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  • Profile picture of the author talfighel
    Originally Posted by TiffanyDow View Post

    or do you just take the money, place the ad for a certain time period and be done with it?
    Hi Tiffany,

    You can charge a curtain amount like $100 per month per ad and have 10 spots available. If you are consistently bombarded with emails from people who want to post their ad on your site (which is good), then you can even jack it up to $200+ per month.

    Take the money, add their ad, and each month remind them to pay.
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  • Profile picture of the author writeaway
    Pricing totally depends on the niche, volume, and response rates. You'd probably have better luck if you offered sponsored posts (no follow links so you don't get in trouble with Google) that opens the mind of the reader to the opportunities offered by the seller.
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  • Profile picture of the author himanshumehta
    How many unique visitors per month and what is the geography?

    Also interested in knowing what niche ?
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  • Originally Posted by TiffanyDow View Post

    What kind of on-going communication is needed - or do you just take the money, place the ad for a certain time period and be done with it?
    You can set up a PayPal subscription payment. Perhaps set up a "trial" number of days for this subscription payment, just so you have time to place their ad banners on your site. This way:

    You get automatic PayPal payments the day their ads go live and after every 30 days, unless they cancel before the start of the next 30-day cycle. Also:

    You should charge a reasonable fixed amount when they want to change their ad banners. They would most likely want to test out different ad banners. Just let them know your terms...
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