Pen Name on Kindle?

Yes, it is.

Yes, it is. When you upload your book to Kindle, you simply fill in the author's name. It doesn't have to be the same as the name on your account.

Yes I have written several books under a pen name.

Yes and you can have 3 author profiles set up for different names.

Debbie

Sure is. I have 3 author names - one for my sci-fi/fantasy fiction, one for my erotica, and one for my kids books. Then on Author Central in Amazon you can even switch between the 3 author profiles (3 is the max I'm pretty sure).

It is allowed and even recommended. Use 1 pen name for each "tribe" you're targeting.

Just make sure to come up with a creative, catchy pen name. I'm published on Kindle, and am currently using one just for erotica. Make sure to keep them all separate

I use nearly a dozen pen names, one for each niche, and sometimes additional pen names for each subniche. Kindle is fine with that. (I asked, when I max'd my Author Central allowance using one login at Amazon.)

I discuss the reasons for pen names, and a few legal issues, in my article: Pen Name Advice for Writers | eibhlin, writing

Basically, privacy is more of an issue, online, than I'd ever encountered during my pre-Internet writing career. But, even then, I began using pen names to keep enthusiastic, boundary-trampling fans from showing up at my door, uninvited.

As long as the name isn't going to be confused with a celebrity or existing author or something, you can just go ahead and use the name. The legalities come into play in terms of inheritance, so your heirs can continue to earn money from your books under pen names. (See my article for more about that.)

I discuss the issue of pen names and branding in my follow-up article: More about Pen Names | eibhlin, writing

Branding with pen names is an important part of marketing, and -- for authors -- it's a radical change from how we wrote (and planned our marketing) even ten years ago.

For example: In the last couple of weeks, I've added more pen names. That's so fans are given the cue that a book I co-author (under a pen name they know & like) might not sound 100% like my other books. If they're disappointed by the co-authored book, they can blame it on the other author, and my (main pen name) image isn't tarnished.

If the co-authored book is a success, I create a slightly different writing profile for that new pen name, and rush to give "him" (or "her") additional books. The result is synergistic... I sell more of the co-authored book, and the books wholly under the new pen name sell on their own... and send shiny new customers back to the co-authored book where they'll discover my original pen name! (It's a self-perpetuating loop, and lots of fun!)

Thanks for starting this threat! Great article, eibhlin! I just finished reading it. I'd love to know more about how you keep up with a dozen pen names?

Do you have separate email addresses for each that forward to a main email account?
Do you use gmail email addresses or ones hosted by each specific domain?

Many thanks!