Post-campaign customer behavior

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Hi,

I would like to track the post-campaign impact of running campaigns on an eCommerce website.

Would this be possible from a technical point of view?

Let's say you run a campaign for a certain brand then I would like to know how this campaign affected the people who visited the campaign url.

What is their shopping behaviour like after they've been exposed to a campaign.

Do cookies have the capacities to track information like this?
#behavior #customer #postcampaign

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