Marketing in the new economy
All over the internet you see semi-successful marketers dead bent on pushing products. While this is great (for them) in the short run, it's not really gonna pan out long term, and create a sustainable business. At least, I can't see this tactic doing that.
Some online marketers are nothing more to me than telemarketers with a laptop, and if you ask me, they have it all wrong. The age of ad-driven marketing is gone. The new economy dictates that the consumer has the power, and marketers need to adjust to that. Yet still, I see people leaving money on the table, because all they crave is that initial sale, and somehow, the rest is supposed to work itself out.
Are people generally more concerned with "adding value" or is getting that one sale the bottom line? The way I see it, one will lead to the other, without all the unpleasant pushing.
The way I was taught marketing in university was "The new economy demands profitability through satisfied clients." They literally hammered this sentence into our heads anytime they had the chance.
Yet, I just can't help to notice the vast amount of people claiming that traffic = money...
That to me sounds just silly. If you push X amount of people into a grocery store, you're bound to find a hungry guy after a while. The rest though are probably going to get mad at you, cause they never wanted groceries in the first place.
However, if you lead them inside by the hand, offering them a taste of your produce, that's bound to leave them more satisfied, and might even make them come back, right? Now if they do come back, what if you offer another sample? Then another? Not a meal mind you, just a taste... That might just create a life-long customer, once they find a product they like!
Make sense?
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