Marketing in the new economy

I try not concern myself with what the 'average idiot' is doing online. A lot of these people don't know what day it is let alone how to succeed in business.

this leaves more opportunities for us who do it right

I have many customers that buy without looking at any sales copy when I email
they just know if I send it out it has to be good or I make sure I satisfy them one way or another

works for me

Ok. I'm going to be controversial here and disagree with you.

Here's a couple of reasons why:

1 - Most mainstream marketing education (I've done Chartered Institute of Marketing courses and know instructors of such courses) are not up-to-date with internet marketing or what's possible. They usually focus on B2C and everything is based on the old 5-7 P's (depending on the course, some say 5 P's and some say more than that).

So while they're teaching interesting and somewhat useful stuff - it's way behind what's possible online.

2 - Your premise that because some people are jumping from one info product launch to another, that this is way the niche operates and so we must all be thinking that's the best way is a narrow perspective.

Most of the IMers I've met (and I've met thousands of them over the years) are more entrepreneurial than that. Sure, some people will jump on strategies that work for them, but even if it's by constantly launching new products to keep the cash coming in - they also understand the limitations of that model and have other strategies for plans for a more robust income.

You seem to be assuming that people who use limited models - don't have anything but those activities going on.

I'm sure that's correct for some people, but no-one with the goal of creating a robust future income would do that for long without considering how to improve their model.

So while in theory I agree with most of your premise about building robust revenue streams for the future - it is not essential to do it like you are advocating.

You can indeed create a massive number of online properties, build traffic systems for them and make a solid income. You don't HAVE to build a list, create relationships etc. etc.

Some people are not good at that side of things and prefer to play more of a numbers game and just create a lot of small income streams which do not need constant attention and to create them quicker than they expire.

While you may say that's a limited model - who are you to tell others how they should make their money?

Some people here are great writers but will happily accept $20 for a 500 word article and if that's because they already pay their bills doing work they love and are not trying to "maximise their revenue" and are ok with "leaving money on the table" - why should you or anyone else have a problem with that?

In short I guess I'm saying while it's great to look at what constitutes a good business model - I don't think it's useful to stigmatise or criticise people who choose other ways.

I say whatever works for someone and fulfills their goals - is all good, whether I think they could do better or not.

If someone wants to "focus on the sale" - so what? that's their choice. Maybe that's not all they do. Why criticise them?
Andy

Everyone! Read Gary Vaynerchuck's "the thank you economy". It's a killer book and gave me a new perspective that I will leverage