Amazon site - hundreds of clicks, 0 sales!

33 replies
Hey Warriors,

I am in need of some advice with a site I bout and have developed on to potentially increase earnings. I have transferred the site onto the wordpress platform and tweaked a few other things. Amazon is my main monetization strategy for the site. So far this month I have had over 900 clicks without a single sale!

I'm not sure if the links are not tracking correctly or something. Anyone have any ideas?

Stephen King Book Reviews | Reviews of the works of Stephen King

Thanks in advance,

Josh
#amazon #clicks #hundreds #sales #site
  • Profile picture of the author Danny10
    It may be a possibility that visitors to your site are getting distracted by the Adsense advertising. If you are trying to promote a certain product, give them only one option on the page and that is your link back to Amazon. No other distractions.
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    • Profile picture of the author Joshgarrod
      Hi Danny,

      Thanks for taking the time to reply. I had thought about that, but then I still have over 900 clicks in my Amazon Associates account, none of which have bought anything which I find really hard to believe.

      Josh
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  • Profile picture of the author Adamw
    Do you know where the clicks are coming from?

    I don't know if it is still the same, but the Amazon affiliate program used to only pay out if you were receiving geo targeted related clicks.

    For example, you need to be signed up to the US amazon affiliate program to receive commissions from US customers, and for UK clicks you need to be signed up to the amazon.co.uk program and so on.

    It's a bit annoying really as you affiliate tracking id is different for each program, so you need to different buy now buttons or versions of the site to cater for it.

    If anyone knows a better way, I'd love to hear about it!

    Best thing to do is check your analytics for the site and review from there.
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    • Profile picture of the author Adamw
      Don't know if this helps at all, but I just checked, and last year I had 593 clicks and got 17 orders from it.

      That was the total for 2 different sites, by the way.
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      • Profile picture of the author Adamw
        593 clicks and got 17 orders - for my UK amazon affiliate account

        My US amazon account for last year = 1868 clicks - ZERO orders!

        Maybe you aren't allowed to earn from 2 accounts then, something for me to look into!
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        • Profile picture of the author Joshgarrod
          Maybe you aren't allowed to earn from 2 accounts then, something for me to look into!
          I wasn't sure so I contacted Amazon Associates to ask how to earn from Amazon Us when I was only with UK, they told me I would have to sign up for Amazon US and that I could also sign up to any of the others. I don't think this is the problem.

          Your clicks and sales do surprise me though! 1,300 plus with no sales? Is that from the same website or different sites? Post a link?

          Thanks,

          Josh
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        • Profile picture of the author ernawati
          Originally Posted by Adamw View Post

          593 clicks and got 17 orders - for my UK amazon affiliate account

          My US amazon account for last year = 1868 clicks - ZERO orders!

          Maybe you aren't allowed to earn from 2 accounts then, something for me to look into!
          Where the traffics came from ? I have same situation got so many clicks but no orders.
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    • Profile picture of the author cooler1
      People visit Wikipedia for information seeking so that is probably why there has been no sales as people aren't looking to purchase books.

      Have you tried the link checker tool on Amazon to see if your links are functioning? As they are appearing as clicks in your report, I guess the links are functioning OK.

      Originally Posted by Adamw View Post

      Do you know where the clicks are coming from?

      I don't know if it is still the same, but the Amazon affiliate program used to only pay out if you were receiving geo targeted related clicks.

      For example, you need to be signed up to the US amazon affiliate program to receive commissions from US customers, and for UK clicks you need to be signed up to the amazon.co.uk program and so on.

      It's a bit annoying really as you affiliate tracking id is different for each program, so you need to different buy now buttons or versions of the site to cater for it.

      If anyone knows a better way, I'd love to hear about it!

      Best thing to do is check your analytics for the site and review from there.
      There is a wordpress plugin called Amazon Affiliate Link Localizer which detects which country visitors come from so they go to the right Amazon country when they click an affiliate link. This means you don't need seperate buy buttons or versions of the site.
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  • Profile picture of the author Joshgarrod
    Hi Adam,

    Thanks for your reply. I am registered with both US and UK, the majority of visitors on this site are US and so I am linking to the US Amazon site. It's baffling me to be honest. I'm not sure if the links are tracking the sales? I guess I need to some how test if it does track a sale by getting someone to buy something through one of the links, this is probably against their terms though?

    Josh
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  • Profile picture of the author ozanK
    That's odd. I had sites that did not convert, like 1 sale out of 800 hops, but your case is even more extreme!

    It might be a technical issue...
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  • Profile picture of the author JSProjects
    Does sound a little extreme. Which makes me think you're traffic isn't all that targeted. But I'd figure you'd at least earn a sale or two from the 24 hour cookie.
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    • Profile picture of the author Joshgarrod
      I know right? I would have expected at least a couple. Perhaps I should contact Amazon Associates help desk to see if they know what is going on. I have run another Amazon site before which I sold, it was working at about 6% conversion and I built the links in the same way.

      JSProjects, I think my traffic is pretty targeted, most comes from Wikipedia pages about Stephen King and his novels.

      It remains a mystery to me.
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      • Profile picture of the author Melkur
        Originally Posted by Joshgarrod View Post

        JSProjects, I think my traffic is pretty targeted, most comes from Wikipedia pages about Stephen King and his novels.

        It remains a mystery to me.
        Could it be that folks coming from Wiki are already King fans and so already have all his books? Are they more browsers than buyers?
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        • Profile picture of the author donhx
          Originally Posted by Melkur View Post

          Could it be that folks coming from Wiki are already King fans and so already have all his books? Are they more browsers than buyers?
          I think you are right on target. I would not think Stephen King books would be a very good niche since they are ubiquitous. If you want sales, add different products. For example, attract people with King, but offer big ticket Maine products from LL Bean or other iconic Maine companies.
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  • Profile picture of the author Nintendo
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  • Profile picture of the author GeorgR.
    So far this month I have had over 900 clicks without a single sale!
    Stop guessing.

    You need hard data. Look at your analytics (if not installed, install it!) and look WHERE the traffic is coming from. This will help you big time. If 900 clicks are coming from Sri Lanka or Swasiland to amazon.com it won't help you. This is why you need data first to see what's going on.
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  • Profile picture of the author trafficmasters
    How targeted were those 900 clicks?

    I would expect a few sales from that many clicks if it was targeted, especially in January!
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    • Profile picture of the author Sandra Martinez
      Where is the traffic going to?

      Your blog is nice, but I don´t see much value added. I don´t see there anything I can´t find in Amazon.

      My guess is: if someone is looking to buy right now, they go to Amazon or B&N. If they go to another site, they are looking for something else, a critique, funny details, I don´t know...

      What is your visitor looking for, have you asked them?
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  • Profile picture of the author Maecenas23
    There could be many reasons:

    a) Amazon has 24h cookies and if your visitors are coming from non-buying keywords, it could happen
    b) You need to see how many of those visitors of your are from US
    c) January is not the best month for selling. My conversion rate is 30% from what it was in December
    d) I had 1 day with 0 sales in January as well. In that day I had around 700 clicks so it might happen.
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  • Profile picture of the author Joshgarrod
    Thanks to every one who has posted a reply, very grateful that you would take the time out of your day to help me out.

    I have analytics installed and 80% of my traffic is US traffic.

    I too believe that Wiki users probably already own the book or would know where to get it from, but with the amount of clicks I would have hoped for at least a few unrelated purchases. Those people that arrive on Amazon and think "oh well as I am here I may as well pick up that CD I wanted to order...".

    I don't think the links are tracking correctly, but I think I will leave it until the end of January to be sure. Hey, you never know, maybe there are so many orders that they havent been able to update my account with the commissions (I wish)

    Thanks again everyone,

    Josh
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  • Profile picture of the author BeauJustin
    Think about the last time you bought a product from Amazon for a second.
    Did you read the product description first? Or did you read the customer reviews?

    Of the two, which influenced your decision most?

    I'm not saying this is the answer, but instead of long form reviews, shorten
    your own reviews to a short paragraph or two, and use a plugin like Reviewazon.com
    to pull in a string of actual customer reviews from Amazon.

    That may give your site a communal feel, which can only be a good.
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  • Profile picture of the author lotsofsnow
    I am not sure that this web site is a good idea.

    Stephen King is not exactly poor and I am not sure whether he likes it that
    you are trying to make money using his name.

    I would definitely get in communication with his publicist and try to get approval
    for using his name in the domain name before I would invest any more time and/or money in this.

    Once you have the written OK to use his name you can start worrying about getting sales.
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  • Profile picture of the author Kezz
    As George said, you definitely need some hard data. And as hpgoodboy pointed out, your domain name might land you in trouble.

    However, as general advice you can still apply even if elsewhere, I would also suggest you consider making your call to action at the end of your articles more focused.

    Even though your banners do say "Buy", at first glance they look more like a regular banner ad as you don't immediately read the text.

    And most people click a banner ad in "browse" mode, i.e. gathering info and window shopping, rather than in "buy" mode, i.e. "I know I want this I'm off to pay".

    On top of that, you're currently presenting them with three choices. So that makes the person even less sure what they specifically want when they click the link.

    With Amazon's 24 hour cookie, you really want people to be in "buy" mode when they leave your site via your affiliate link as you have to close the sale inside that short window.

    So I would personally consolidate into one single product you want people to focus on - with books they can easily choose a different format at Amazon if they want to.

    And I'd suggest making it much clearer that the link is a "Buy" link, rather than a 'keep browsing' here link. In my experience, if you want to influence people to take a certain action, you have to make it really clear what that action is.

    Along with the theme of the advice above, I'd also suggest reviewing your content and seeing if you can add more info to help warm up the visitors and make them excited about owning the product.

    Changing the nature of your content can attract a different kind of visitor. If you target information seekers, you'll get information seekers and your site will be a public library. But if you target shoppers, you'll get shoppers your site will be a department store.

    Good luck!
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  • Profile picture of the author sunray
    Check your Amazon links. It may be that your site is hacked, the links are someone else's, and the clicks you are viewing are just made for you to keep you thinking that the liks are there and work. 900 clicks and no sales is quite likely just plain impossible.
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  • Profile picture of the author doggerel
    You can go to any used bookstore and buy almost any Stephen King novel for 50 cents. That goes for a lot of the popular fiction.

    Book-buyers know this. For example, I only buy online if it is a hard-to-find book, or if the online books are going to be cheaper than the big retail booksellers.

    There's just no reason for me to pay 3.75 + shipping when I can swing around the block and pick up 4 of them for a few bucks.
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  • Profile picture of the author faisalmaximus
    From where are you getting this traffic this is important, if they are from search engines, then conversion should be more if the sales pages are good.
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  • Profile picture of the author Joshgarrod
    Hi everyone,

    Thanks again for your replies. I have discovered something a little odd about my daily stats, see image below.



    It looks like I might be getting some kind of bot visit the site every 3 days and follow the links??

    Josh
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  • Profile picture of the author drewfioravanti
    That traffic patten in not natural. I think you have found the issue. That many clicks an no sales of any kind if also not natural.

    You said you bought the site? Perhaps the previous owner did something to artificially increase traffic and click throughs to get a higher sale price?
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  • Profile picture of the author Joshgarrod
    Hi drewfioravanti,

    The traffic stats do not match with this though. The traffic I get adds up and is genuine, mostly from Wikipedia and the rest from Yahoo and Bing. The seller was genuine and I guess didn't have the ability to take it to the next level (apparently neither do I at the moment!)

    Josh
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    • Profile picture of the author Melkur
      Originally Posted by Joshgarrod View Post

      Hi drewfioravanti,

      The traffic stats do not match with this though. The traffic I get adds up and is genuine, mostly from Wikipedia and the rest from Yahoo and Bing. The seller was genuine and I guess didn't have the ability to take it to the next level (apparently neither do I at the moment!)

      Josh
      Where are you getting your traffic stats from? Directly from the server logs or from a third party like Analytics, Statcounter etc? If the latter, maybe a peek at the server logs might identify the culprit, then, if need be, you could block their IP.
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  • Profile picture of the author Joshgarrod
    Hi Melkur,

    I use Google Analytics

    Josh
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    • Profile picture of the author Melkur
      Originally Posted by Joshgarrod View Post

      I use Google Analytics
      And this shows nothing but usual traffic, on, say, 20th Jan? I'm not familiar with Analytics myself, but I understand that external stats tools don't always track all visits, whereas the server that's hosting your site does.

      I'd check out the server's own logs if I were you, and see if they show anything different from the Analytics figures.
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