Manufacture credibilty for selling to offline businesses

10 replies
Hi there, I want to sell IM services to offline clients.

I want to build credibility, since I believe it makes things much easier.

So I am planning to start an IM blog.

My question is should go with my companynamedotcom/blog
or mynamedotcom?
#businesses #credibilty #manufacture #offline #selling
  • Profile picture of the author DonnyBoy
    mynamedotcom would be a good option to go with.... cheers
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  • Profile picture of the author Paul Guilfoyle
    I think a lot of potential offline clients might get the wrong idea with companynamedotcom/blog

    mynamedotcom would be much better or at a push mynameblogdotcom

    However, as long as you can be found it will be more about your content than your name and depending on your business model your personal interaction. I'm sure not a problem for you but I know it is for some IMers -in the offline world you may just have to talk to some people.

    Good luck,
    Paul
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    • Profile picture of the author Anoopchawla
      Originally Posted by Paul Guilfoyle View Post

      I think a lot of potential offline clients might get the wrong idea with companynamedotcom/blog

      mynamedotcom would be much better or at a push mynameblogdotcom

      However, as long as you can be found it will be more about your content than your name and depending on your business model your personal interaction. I'm sure not a problem for you but I know it is for some IMers -in the offline world you may just have to talk to some people.

      Good luck,
      Paul
      Paul, I love talking to new people.

      My only problem is (actually it is ever new business owner's problem) how to find interested leads.

      BTW, can you please explain what exactly you meant when you said people might get a wrong idea with companynamedotcom/blog
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      • Profile picture of the author talfighel
        Originally Posted by Anoopchawla View Post

        My only problem is (actually it is ever new business owner's problem) how to find interested leads.
        You don't have to communicate with people offline to get good leads. That is why we have the internet to get leads from people who are already interested.

        Would you rather talk to 100 people offline to ask them if they are interested or would you rather have people look for and find your website online and buy from you without you begging anyone to join?

        You can always find interested people and potential clients online.
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        • Profile picture of the author Anoopchawla
          Originally Posted by talfighel View Post

          You don't have to communicate with people offline to get good leads. That is why we have the internet to get leads from people who are already interested.

          Would you rather talk to 100 people offline to ask them if they are interested or would you rather have people look for and find your website online and buy from you without you begging anyone to join?

          You can always find interested people and potential clients online.
          Mate, I have tried several strategies to get leads online, but it seems something is missing for example I have tried cold emailing but got no response and as of now linkedin marketing is only getting me clients looking for free goodies.

          Can you please share a little of your knowledge on how to get leads online?
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  • Profile picture of the author Paul Guilfoyle
    That's great- you have a head start.

    My only problem is (actually it is ever new business owner's problem) how to find interested leads.

    Interesting - offline business owners are primarily interested in generating more leads for their business.
    Presumably you are able to help do this for them in an online context. Also I guess you are happy with generating online leads for yourself .

    Here are just a few ideas from a more traditional offline perspective-

    Start by making a list of all your friends, contacts, family,people you've done business with. Tell them what you're doing and ask them to help. Do they know anyone in business who could benefit from your services helping them to increase their leads.

    Once you gain clients do a great job and ask them for referrals- essential.

    Get out and meet people
    Use business cards
    Join networking groups
    Drop in to businesses
    Email out
    Use post card mailings
    Telemarketing
    Cold Calling
    Joint venture with a local business-
    Strategic Alliances- talk to local centers of influence eg identify who already has the clients you would like and go and talk to them eg accountants
    Appear as the expert -write a Book or a report. Get it distributed locally.
    Hold seminars & Events
    Visit business trade shows eg franchising,business start ups and talk to people
    Try local newspaper advertising - classified ads, press releases,advertorials
    Flyers
    Use offline directories
    Direct E-Mail
    Sponsorship

    Think about whether or not to act exclusively for only one business in a particular sector.
    If you're that good they will worry they will lose out if you work exclusively for a competitor.


    Consider joining here Andrew Cavanagh and Jim Cockrum's site

    OfflineBiz.com

    I am an affiliate but this is not my affiliate link.
    It is one of the best sites set up to help the offline business consultant
    so I am happy to recommend even without my affiliate link.



    BTW, can you please explain what exactly you meant when you said people might get a wrong idea with companynamedotcom/blog[/quote]

    Just my personal opinion- I think my clients understand that mynamedot com is a business site
    They don't quite get blogging as a business. Maybe they associate it with a gossip site- just my impression. I might be wrong. Probably depends what market you are in.
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    • Profile picture of the author JohnMcCabe
      A couple of comments...

      Re: sitename dot com vs. sitename.com/blog

      What impression you leave depends greatly on what people see when they arrive at the home page. If they see solid, but static, information related to what they want to accomplish, I think putting more fluid or more personal posts under /blog is fine. For example, the home page offers an opt-in 'semi-squeeze' followed by a few paragraphs that establish at least baseline credibility. The /blog offers your take on developments within your field, critiques of publically viewable campaigns, etc.

      Re: Paul's recommendation about asking the people you know for help

      The idea is a good one, but I want to add something I learned from Bob Burg (author of "Endless Referrals").

      If you just ask if they know anyone, it's so wide open that people tend to go blank. Wanting to be helpful, they'll tell you they'll think about it and let you know. Then they promptly forget about it.

      You need to narrow it down, either by business type or affiliation.

      You could ask something like "who do you know who runs a service business, like AC service or carpet cleaning, who might want to generate more leads? How about automotive service or quick oil changes? Any doctors, lawyers, etc.? Reastaurant or pizza joint or bar owners?"

      Obviously, you probably would drill on any one person with the whole list. You're asking for a favor, not doing an interrogation.

      You could ask something like "is there anyone you can think of from your golf club/bowling league/PTA/service club who runs a business that depends on getting fresh leads?"

      Both of those narrow the group they'll consider to a collection of specific individuals, rather than the amorphous mass of "people they know."
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  • Profile picture of the author Paul Guilfoyle
    John makes some great points ( to be fair he always does)
    I agree about the impression the content creates overriding the /blog issue as I mentioned in my earlier post. That's fine as long as you get those potential prospects to your site.
    I'm just thinking about this from an offline perspective- having yourdomain.com/blog on your business card is going to be not quite on the money imho. When your best friend refers you is it better if he says yeah check out this guydotcom/blog?

    Good point about referrals. From my experience you just have to find something that fits comfortably with your own personality.
    What is also quite important is that you make asking for referrals part of your system eg when you meet with a client you should probably have an agenda of things to discuss. Make sure you include asking for referrals. You could ask if they are happy with the work you are doing for them. ( If not a chance to correct) If yes ask if they might know anyone else who they think would enjoy working with you.
    My point is have a system, even a simple system. Adjust the system as you go along but do it consistently. Make asking for referrals from clients a habit. Friends and family are likely to want to help without too much persuading. You just need to tell them what you are doing and who you would like to work with eg small business owners ( or large business owners etc if thats where you are at). What/ who is your ideal client?

    Sorry I'll stop there- this topic is huge. Have you seen all those bookshelves with all those business books
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Paul Guilfoyle View Post

      I'm just thinking about this from an offline perspective- having yourdomain.com/blog on your business card is going to be not quite on the money imho. When your best friend refers you is it better if he says yeah check out this guydotcom/blog?
      Excellent point, and I agree. While it may not make an appreciable difference once they get to the website if things are done well, getting them there in the first place is half the battle.
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  • Profile picture of the author bluecoyotemedia
    here is what you do

    pick an exact name that will be easy to rank

    go and create and incredible online presence by having articles written about your company, press releases, videos and over a little time when you pitch a client


    the first thing they will do is go and google your name and you want to always control what they find.

    I call this the jumpstart campaign and when you start getting new clients and you over deliver you become proactive in getting testimonials. and soon they will also add to your online presence.

    good luck
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