Sitescout and direct media buying for beginners advice?
I am quite new to media buying, about 2 months of action (campaigns and testing) and another 2 or 3 of studying before that.
I promoted mainly a dating advice for men product from Clickbank (a high gravity one) on Sitescout. The main method that I used was to find websites with the same demographic as my offer using Quantcast, Alexa and Adbeat. I would then make campaigns on those found in Sitescout using direct linking. I tested almost all the websites that were recommended by Quantcast, Alexa and Adbeat but usually there weren't enough impressions available on the sites that were more promising or the sales came from completely unexpected sources. I also tried to use demographic targeting but with no positive results.
(one useful tip for beginners in Sitescout is to choose the site you want for your campaign from Traffic Sources but at the same time use Domain Targeting - whitelist with the name of the site)
For tracking I use Tracking202.
My intention was to test traffic sources on Sitescout and then go direct, but the sales were split between many sites usually with no clear winner. At one point I had more sales on one site (Alexa ranking 2100) and I contacted them directly but got no answer.
Till now I spent around $950 and made $730 in sales. At some point I was even at the break-even line, but generally I'm still struggling.
So far I've had 800,000 Impressions, 3,100 clicks and 15 Conversions.
The best selling site had 180,000 impressions, 1000 clicks and 7 conversions with a peak on 2 and 3 January, and now it's almost dead (1 conversion/week) although my CTR is >1.1%.
Currently I feel a bit lost on how I could progress any further...
Any tips you might have would be much appreciated.
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