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How to promote a language teaching site?

by waterburn
19 replies
I have a website with language courses that I am now ready to find potential customers for.

Do you have any suggestions for how to best market this website? I need to get some traffic right away, so SEO isn't really the answer right now.

I am thinking solo ads, but how do I find lists with people who may want to learn my language?

Advertising on other language courses that have good traffic. Could be costly, I reckon.

Maybe Adwords?

What else could I do?
#language #promote #site #teaching
  • Profile picture of the author doshmachine
    Do you have a link to the site?
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    • Profile picture of the author sadneck
      I would love to see a link to the site, send me a PM.

      I have often thought about doing this, but I have to tell you, I think you have a lot of competition in this niche, (big competition.)

      Best of luck to you!
      Andrew
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      • Profile picture of the author p4tricia
        Yeah, a website url would be nice. What language is it for?

        Are your course is to teach english speaking people to speak another language?
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    • Profile picture of the author stolf
      Do you promote language courses on your site or do you acctually have real courses on your site?

      I have a new learn chinese site where i promote language courses, but i struggle too with traffic.
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  • Profile picture of the author waterburn
    It's just for one language.

    Learn Greek Online. Learn the modern Greek language

    I embrace competition!

    Now, what do you suggest for getting targeted customers quickly? The site is not new, so it has traffic, but some new features will soon be available that I think will improve the sign-up rate.

    The site is for those who understand English but want to learn Greek. It could be that they are/will be moving to Greece, or that they have family who speak Greek and they want to be able speak the language better. Another reason could be they want to work in Greece for a while. Employers may request they study the language, etc.
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  • Profile picture of the author waterburn
    Real courses, stolf.
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  • Profile picture of the author p4tricia
    Hi Waterburn, I notice that your site actually already has quite good traffic. Your rank is quite high in Alexa (unless Alexa report is wrong). Perhaps work on sales conversion rather than increasing traffic.

    One of the easiest way to test the water is, let them sign up, download and use it for a month. If they like it, then they can pay to extend.

    Another way to bait is use paypal subscription method. Tell them first month is free and they have 30 days to cancel before you are taking money from their subscription.
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  • Profile picture of the author kayode10
    Originally Posted by waterburn View Post

    Advertising on other language courses that have good traffic. Could be costly, I reckon.

    Maybe Adwords?

    What else could I do?
    i would advice you to go for ezine ads, in which you can find related niche to your product at directory of Ezines.
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  • Profile picture of the author Nicole K
    If you want to use paid traffic PPC would be the best and most effective. If it's free traffic you can promote your site with press releases, forums and blog comments/ posts.
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  • Profile picture of the author waterburn
    What about advertising on sites that are ranking better than me for language courses?

    Or what about an affiliate system, and ask other teaching sites to add my site with their affiliate code, or send it to their members via email?
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  • Profile picture of the author NewRiseDigital
    Here's a great idea, think about parallel markets. Think holiday providers, Greek Tourist Sites (and forums) think about why someone might want to learn Greek and target their why. I know the economy in Greece is on it's knees at the moment, so how about finding parallel affiliates in Greece itself, offer them a good commission on every sale (at least 50%, increase your prices if you have to) and get them to promote the product for you. It's a good time to cross promote via holiday companies, as January is typically when they start selling summer holidays...

    Hope that helps!
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  • Profile picture of the author owenlee
    I would use Adwords, Bing and banner ads too...

    Creating a FB fan page and promote it should works well too
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  • Profile picture of the author napoleonfirst
    Yes, Adwords is great and you just need to go to Google and search for a coupon then you go to Google keyword tool and search for the most targeted keywords for you product in exact match. Please do not bother about competition since we are after hight ctr to lower our cost per click.

    Set up the campaign

    Use the keywords in exact match in your campaign.
    Create two ads to test them against each other
    Get a domain name with the main keyword included in it
    Build a landing page for each individual keyword
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    • Profile picture of the author sunray
      Originally Posted by napoleonfirst View Post

      Yes, Adwords is great and you just need to go to Google and search for a coupon then you go to Google keyword tool and search for the most targeted keywords for you product in exact match. Please do not bother about competition since we are after hight ctr to lower our cost per click.

      Set up the campaign

      Use the keywords in exact match in your campaign.
      Create two ads to test them against each other
      Get a domain name with the main keyword included in it
      Build a landing page for each individual keyword
      It cannot be done as long as there is Adsense on the site.
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  • Profile picture of the author talfighel
    If you want to get the fastest results, I would suggest you use Google adwords and Yahoo Adcenter (PPC) to get your website out there. This is the best and easiest way to get traffic now.

    For the long terms, you can use videos and articles to promote your website. This will take longer to see results but it is all worth it if you have a lot of content out there. These strategies are perfect for the long term.
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  • Profile picture of the author Nicole K
    You can also try newspaper ads for promoting yours site. If you classifieds it may come out to be cheaper than PPC.
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  • Profile picture of the author jipolis7
    Forum Posting
    Blog COmmenting
    Social Bookmarking
    Directory Submisison
    Article Submission
    Classified Ad Posting
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  • Profile picture of the author patadeperro
    I would go 2 ways:

    a) How to videos, videos explaining basic phrases or pronunciation that it is always a pain in the you know where.

    b) Cheat sheets with phrases for students, with pick up lines, with phrases for turist and share them in Reddit, you will see the traffic.
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  • Profile picture of the author JerrickYeoh
    Google Adwords able to be cheap if you able to find your niche and your quality score is high . If no , you going to paid too much for low conversion rate.
    Why not you using youtube and social media to generate traffic while I believe video and image work well to deliver your language course .
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