What is a good CTR from Lander to Vendor

1 replies
Hi,

I have a lifesytle blog on the health niche which is promoting Clickbank products. I was driving traffic through Outbrain but they are not allowing Health niche anymore. At that time, my CTR from my blog to the vendor site was 13% and then there was a 1% conversion rate of that particular offer.

I will start doing display advertising, will create another landing page, rotate landers and will track performance. However, I would like to know what I can use as a good benchmark for CTR from a lifestyle blog to vendor website.

Any comments?
#clickbank #ctr #display advertising #good #lander #landing page #lifestyle blog #vendor
  • Profile picture of the author vMartin
    Originally Posted by Trendhunter View Post

    Hi,

    I have a lifesytle blog on the health niche which is promoting Clickbank products. I was driving traffic through Outbrain but they are not allowing Health niche anymore. At that time, my CTR from my blog to the vendor site was 13% and then there was a 1% conversion rate of that particular offer.

    I will start doing display advertising, will create another landing page, rotate landers and will track performance. However, I would like to know what I can use as a good benchmark for CTR from a lifestyle blog to vendor website.

    Any comments?
    There was another topic on this exact subject and the real answer can only be found in testing.

    You should not limit yourself to what others are doing and instead aim for the highest possible CTR on your LP. Wether the answer would be 20% or 60% it doesn't matter because the only results that count are yours.

    You know for a fact that the higher your CTR the more money you could make, so keep testing and tweaking.
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