Setting Up Autoresponder Campaign For Customers?

8 replies
I am in a bit of a dilemma when it comes to setting up an autoresponder campaign for customers who have purchased my product.

You see, I have an opt in form on my thank you page and I tell the customer that if they would like to receive future updates, free content, and free gifts then the must fill in their name and email address. The form is above the fold but it is NOT forced.

Now, this is where things get a little blurry for me. I've already written up about 8 follow up emails for the autoresponder series and I've written these messages with the intention of building upon my relationship with my customers. With that said, I'd really like some input from you guys. Here are some questions I have concerning this campaign:

How far apart should I space each message?

How many follow messages should I include?


You see, I want the customer to know that I do intend to provide an ongoing supply of content but I don't want to overwhelm them. I also am not sure how long to make the series. I mean, I'd love for this thing to be running on autopilot for a long time and building a relationship in the process but I don't know what length I should go for.

Anyway, any feedback is much appreciated.

Thanks.
#autoresponder #campaign #customers #setting
  • Profile picture of the author Richard Tunnah
    Max,
    There are no right or wrong answers to your questions nor magical formula with follow ups. I'm afraid you'll need to test things like this to find the right fit for you and your product.

    Rich
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  • Profile picture of the author David
    Originally Posted by Max Ramocsai View Post

    I am in a bit of a dilemma when it comes to setting up an autoresponder campaign for customers who have purchased my product.

    You see, I have an opt in form on my thank you page and I tell the customer that if they would like to receive future updates, free content, and free gifts then the must fill in their name and email address. The form is above the fold but it is NOT forced.

    Now, this is where things get a little blurry for me. I've already written up about 8 follow up emails for the autoresponder series and I've written these messages with the intention of building upon my relationship with my customers. With that said, I'd really like some input from you guys. Here are some questions I have concerning this campaign:

    How far apart should I space each message?

    How many follow messages should I include?


    You see, I want the customer to know that I do intend to provide an ongoing supply of content but I don't want to overwhelm them. I also am not sure how long to make the series. I mean, I'd love for this thing to be running on autopilot for a long time and building a relationship in the process but I don't know what length I should go for.

    Anyway, any feedback is much appreciated.

    Thanks.
    I'm not the best person to answer this... I'm only now getting aweber set up.
    BUT

    I do remember these tips from 5 years ago... don't publish on Monday or Friday

    On Friday no one is interested in anything except getting off work
    On Monday who is in a buying mood?

    I live on the east coast... I work at night, small wonder then that so many UK people see what I publish first (they are just getting home and turning on their computers, it's the next day in AU and New Zeland)

    If you are targeting people on one coast keep that in mind when you publish

    Hope that helps
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    David Bruce Jr of Frederick Web Promotions
    Lawyer Local SEO - |

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    • Profile picture of the author Max Ramocsai
      I appreciate the replies guys.

      First of all, the series is mainly for strengthening my relationship with my customers. So, as for worrying about the best time to send out promotions that doesn't really apply here.

      I also understand that the effectiveness of an autoresponder campaign varies a lot from niche to niche, product to product, etc.

      However, what I am asking here is how far should I go with the campaign. Should I create maybe 50 messages so it runs on complete autopilot or should I just do 10?

      Basically, I just want to know if it is "normal" to set up a full fledged autoresponder campaign for your customers.
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      • Profile picture of the author JohnMcCabe
        Here's a little tip...

        Set up your initial series of follow up messages then watch to see what happens. You may get questions from customers, they may have difficulties with something, they may ask about related products, etc.

        Here's the tip - when you get one of these questions, support requests, etc., look to see how long it's been since they purchased. Especially look for patterns - if you get the same kind of question two weeks after purchase, you know you need to add a message to your series addressing that. Insert it about 12 days after purchase.

        Same thing with requests for related tools or products. If you get requests from people ready to take the next step two months after they buy, add a message suggesting that tool at about the two month mark.

        After awhile, you'll have it tuned so that your buyers will think you're a mind reader...

        Good luck...
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        • Profile picture of the author Loren Woirhaye
          The more you tell, the more you sell. The more committed you
          are the more likely you are to catch your prospect when he
          hits the moment where his painful condition becomes so
          intense he will buy the solution you have been offering him.

          Because few people will buy on the first exposure - more will
          buy after several exposures but the real secret is to be relentless
          in exposing and re-exposing your prospects to your passionate
          desire to assist them to end their pain and become happier -
          through the benefit of your superior product and customer
          service.

          ... or if you want to earn less money you could go to less effort.

          Currently I email my lists every day. This may seem like a lot,
          but consider when you were shopping for a new computer...
          or your FIRST! - weren't you willing and eager to consume
          lots of relevant information?

          Wouldn't you be more inclined to take the advice of sincere
          and consistent advisor who has your best interest at heart?

          Yes, you would.

          Your job as an email marketer is predominantly, in my view,
          to overcome consumer skepticism - because most people
          have a view of marketers and salesmen that is not
          favorable and you pretty much need to win them over
          with sincerity and proof of value.
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  • Profile picture of the author Jay White
    Max, I have 2 videos that may help you. Each pertains to your EXACT questions.

    Just click the YouTube logo in the Social Networking box at the left and you'll find them.
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    • Profile picture of the author Max Ramocsai
      Originally Posted by Jay White View Post

      Max, I have 2 videos that may help you. Each pertains to your EXACT questions.

      Just click the YouTube logo in the Social Networking box at the left and you'll find them.
      Thanks Jay, your Writing For Customer's Vs. Prospects video was extremely relevant to my concerns and I even got a few nice ideas out of it.

      I think I've made up my mind as far as the length of the series. I plan on creating a monster of a series covering multiple topics related to my product and niche. Basically, a course of its own. What I want to do is continuously provide compelling content and support for my customers in order to grow upon my relationship with them.

      This way they will be much more keen to buy products based upon my recommendations. Here is a basic outline of what I plan to base my series around.

      • Thank the customer for their purchase
      • Reassure them of their purchase
      • Provide in depth support and direction related to my product
      • Give a free gift worthy of being a product of its own
      • Start sending emails pertaining to a general theme
      • Include a promotion of a relevant product to this theme
      • Rinse and repeat
      Anyway, I'd love to hear your feedback on this basic outline of what I'd like to do with my series.
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  • Profile picture of the author Jay White
    I like your plan, Max. Especially if you make the free gift a "surprise" like I mentioned in the video you watched.

    And hand holding is key to fostering that relationship here. How many of us have products on the shelf collecting dust because we didn't have someone there to lead and guide us along? Guilty here too.

    You should do well with this--let me know how it goes!

    JW
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