Is This Legal? Sort of farticle/advertorial
I keep stumbling on this types of adverts, not sure what the proper name for these are, farticles? advertorials?
Am I breaking any rule by posting the following? If so please let me know, anyway here it is:
I am pretty sure that I am not outing anybody as most of you have probably already seen this, it has been running for at least a couple of years.
It's basically a single page website forged to make you believe that it's actually a living website full of content. Note how every single detail is ingeniously crafted to give the impression of a real website, like the "weather" box or the fake menu full of options which do not lead anywhere except possibly to the product page, the comments, the innuendos to real magazines and people etc. you get the idea.
I thought that the FTC and most ad-networks did not allow these types of ads, however I keep seeing them everywhere...
I am pretty sure up until not long ago I saw them advertised also on FB, not sure if anything change guideline-wise. Pretty sure Google wouldn't allow them. However many other minor networks are accepting them because obviously they work, probably very well.
Is anybody (legally) using similar techniques profitably?
What is the border line between a legitimate and a deceiving advertorial in your opinion?
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