How to Hit a "Grand Slam" With a WSO...

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Gone are the days of launching a WSO by simply “posting” it and experiencing a slew of traffic and sales.

The days of the “wild west” are long gone.

That’s not to say you still CAN’T make a small fortune from launching WSOs.

You CAN.

To this day I still sell WSOs and I believe I am fairly successful at it. But, like most things it now requires a bit of “science” and here’s mine.

This is how I do it today... and how I will do my next one..


1. RESEARCH: Look through the WSO section AS WELL as Warrior Plus affiliate offers to see what's currently selling well. In the WSO section look for threads that are "on fire" and have atleast 2 pages of replies/reviews. Once you find those, read them and see how the conversation is going. In Warrior plus, look for offers in the affiliate section that have a high conversion (around 10%) and check out those offers as well. Also search the forum in general, looking for common questions. If you do all three of these, you'll notice some commonalities. It's these commonalities that you'll base your product on.

2. Start developing your product. Short 10 dollar reports work well and can be created quickly. Solve ONE problem - and solve it well. At the same time you do this, create an "early bird" thread in the WSO section. This is a posting with an AD about your upcoming WSO and urges people to "optin" for a special "pre-launch" discount price lock. This links to your landing page with an optin form. Get it all setup and once the thread is approved, pay for it to go live. You'll start building a "pre-launch" list.

2. While your pre-launch list is building, start emailing potential JV partners. A great place to start is by emailing anyone from whom YOU'VE purchased a WSO from. Start by emailing them and tell them that they can promote your WSO to their list for a commission rate 10% higher than "everyone else". (75% rec'd)

3. Let this marinate and complete the product.

4. Once the product is done - get REVIEWS! Email the same people you emailed in the step above and automatically send the ALL a review copy. Remind them to promote you on launch day and tell them you've provided a review copy (link to download) so they can go through it. Next, urge them to leave a review if they like it. Link to your WSO thread, which is right now, your 'early-bird" thread. Expect 10 percent of them to leave a review.

5. By not you should be building a list of people who opted into your 'early bird" list. Send them a quick note letting them know that there are 10 review copies avialable and anyone who wants one email you back. The first 10 get the worm. Work with them personally to get the review. Let them know that "by launch" day, they should leave a review. Keep reminding them to get that done.

6. As launch day approaches, email the "JV list" and offer the commission bump you offered in step 2, reiterate the benefits of promoting you, and send along a "ready-to-go" email swipe for them to send and tell them when to send it.

7. LAUNCH DAY: Replace the "early bird" ad with your sales letter, add the "buy now" buttons and test your sales process. Look at the thread and copy/paste the reviews into your sales letter, too. At the top, after the main headline.

EMAIL all JV partners, with the swipe again, and tell them to send it by 10AM (EST). At 9:45 (EST) email the early bird list a link to the thread and tell them their early bird page is live with the discount price. I did mine at $7.00.

At 10 Am (est) "bump" the thread and immediately email EVERYONE you've encountered that it's LIVE and it's $7.00 for the day.

At the END of the day, set it to "dime-sale" from $7.00 every 2 sales (so the buy button ALWAYS says "1 copy left at this price" - proven to help conversions.

Now email EVERYONE again and tell them that you're on 'dime sale".

TAKE-AWAYS:

You won't become a millionaire doing this. Hopefully what will happen is that....

1. Early-Bird Lists" (like the one you built) have a high conversion and THIS will cause your EPCs to soar. High EPC means more affiliates.

2. Hopefully a few of those in the JV list (step 2) send off your promotion, earning you more, keeping the EPC high.

Because of the high EPC you'll continue to attract more affiliates.

It's highly "secret' but also said that high EPCs help get "WSO of the Day".

*** It's assumed you're using Warrior Plus, which you should.
*** This is basically a run down of how i market MY WSOs - and it works for me.

HUGE IMPORTANT NOTICE ABOUT WHAT TO DO WITH YOUR "EARLY BIRD" LIST BEFORE LAUNCH DAY


This is important but I couldn't figure out where to throw it into my post so I'll just add it as an amendment.

When you build the "early bird list" you're going to want to use sequential emailing to get them engaged and salivating for your product so come launch day, they HAVE to have it!

You do this with sequential mailing.

Sequential mailing is simply a "multi-step" email marketing campaign cinsisting of 4 to 10 emails LEADING UP to your offer.

Obviously you can do this by pre-writing these emails and loading them into your auto-responder.

In EVERY EMAIL you have a link to your "WSO thread" which at this point is an early bird, or pre-launch page.

Each email builds anticipation for the impending product launch day, at which time they'll just "have to have it". s this anticipation builds, so does momentum as these people will leave comments in the thread about "how they cant wait, etc".

Here's how to create the Sequential Emails

Lets say your product has 8 major benefits, which each have a bullet point on the sales page you're going to use.

Take those 8 bullets and create an email for each one.

Bingo. 8 pre-launch emails.

The goal of the whole thing is to get them to comment, build up anticipation and get them fiending about your product.

This WORKS!

Remember, these people opted into your early bird list because they wanted to hear about your product launch so don't waste that by NOT using a sequential pre-launch email chain on them!

That'd be silly.
#grand slam #hit #wso
  • Profile picture of the author BeeJay
    Thanks man, always really good to get this kind of insight. Following your recommendations and Paul Nicholls, would give a lot of WSO newbies a great leg up.
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  • The best advice for having a great WSO?

    Have a great friggin product! People can see through the 'slapped-together-to-sell-something-quick' quite readily.

    Do I have a WSO? No. But I have read some, bought some, and I can see that some are pretty........[censored]

    But I do know what I'm talking about and will publish one soon. I have been teaching and implementing my techniques for YEARS and have tested and RETESTED my techniques to hundreds of people (including myself)

    If more people did R&D before developing a WSO they'd go a lot further and make a lot more.

    But I thank you for this post! Good info
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    • Profile picture of the author JSProjects
      Originally Posted by Auctiondebteliminator View Post

      The best advice for having a great WSO?

      Have a great friggin product! People can see through the 'slapped together to sell something quick' quite readily.

      Do I have a WSO? No. But I have read some, bought some, and I can see that some are pretty........[censored]

      But I do know what I'm talking about and will publish one soon. I have been teaching and implementing my techniques for YEARS and have tested and RETESTED my techniques to hundreds of people (including myself)

      If more people did R&D before developing a WSO they'd go a lot further and make a lot more.

      But I thank you for this post! Good info
      This.

      You can implement all sorts of strategies to try and drive views to your offer, but if the product itself stinks then it's going to be a failure.
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    • Profile picture of the author Not So New
      I agree that you should have a killer product, but unforunately that is not what makes WSO great (at least from amount of sales).

      It really comes down to who you have behind you promoting it for you on launch day.

      Like the OP said, if you rely on the "Cold Browsing" traffic, you will go broke

      Shawn

      Originally Posted by Auctiondebteliminator View Post

      The best advice for having a great WSO?

      Have a great friggin product! People can see through the 'slapped-together-to-sell-something-quick' quite readily.

      Do I have a WSO? No. But I have read some, bought some, and I can see that some are pretty........[censored]

      But I do know what I'm talking about and will publish one soon. I have been teaching and implementing my techniques for YEARS and have tested and RETESTED my techniques to hundreds of people (including myself)

      If more people did R&D before developing a WSO they'd go a lot further and make a lot more.

      But I thank you for this post! Good info
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  • Profile picture of the author Gengis
    Wow good info man.. In my experience I didn't do any of this except for putting together my report and sales letter and posting my wso and have been pretty successful with it in my opinion..

    Like i said great info non the less and i appreciate it..

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  • Profile picture of the author salegurus
    And here I thought a WSO was supposed to be a service/product available somewhere else which you are selling at a discount on WF?
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    • Profile picture of the author XponentSYS
      Originally Posted by salegurus View Post

      And here I thought a WSO was supposed to be a service/product available somewhere else which you are selling at a discount on WF?
      True, but THIS thread is more about MARKETING a WSO rather than being about the product or service.

      That's another topic.
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  • Profile picture of the author Gavin Abeyratne
    Great post mate, thanks for taking the time. Worth a bookmark!
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  • Profile picture of the author rmolina88
    Thanks for the info! I'm looking into product creation myself and appreciate the advice!
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  • Profile picture of the author SteveWF
    Very nice post XponentSYS and it pretty much lays out a road map for anybody thinking about launching a WSO. I did my first one last week. I free one so some of those steps aren't applicable but it was surprising to me just how much is involved in doing a free WSO.

    I've since been studying up and have put the pieces together. Your post was the icing on the cake and reaffirms that I'm on the right track.

    Hopefully some of the other members that choose to launch a WSO will heed your words and those of the many other helpful warriors who have taken the time to do similar posts. There's plenty here... you just have to look... oh yeah and then you have to actually DO IT!

    Take care

    Steve
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  • Profile picture of the author moneyman2010
    Nice job Ben..Thank you!
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  • Profile picture of the author kayode10
    What a great post from you guy, in fact, i have learned more than two lessons from this great post, in fact the post show some of the missing link to my past failed product lunching. Once again, a big thanks to you guy. Brilliants
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  • Profile picture of the author Dustin Lyle
    This information right heeerr'... This information right heeerrr' is a WSO in itself! Solid post bro!

    Dustin
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    • Profile picture of the author Jill Carpenter
      Originally Posted by salegurus View Post

      And here I thought a WSO was supposed to be a service/product available somewhere else which you are selling at a discount on WF?
      It started that way for the most part.
      That area has expanded as far as the type of advertising that can happen.

      Originally Posted by Auctiondebteliminator View Post

      The best advice for having a great WSO?

      Have a great friggin product! People can see through the 'slapped together to sell something quick' quite readily.

      If more people did R&D before developing a WSO they'd go a lot further and make a lot more.
      Yeah, there are a few too many "slap it together in an hour and sell it" tutorials in the WSO for WSO for my taste.

      Originally Posted by XponentSYS View Post

      True, but THIS thread is more about MARKETING a WSO rather than being about the product or service.

      That's another topic.
      Not really, you talk about this as a piece of the "grand slam"
      Originally Posted by XponentSYS View Post



      1. RESEARCH: Look through the WSO section AS WELL as Warrior Plus affiliate offers to see what's currently selling well. In the WSO section look for threads that are "on fire" and have atleast 2 pages of replies/reviews. Once you find those, read them and see how the conversation is going. In Warrior plus, look for offers in the affiliate section that have a high conversion (around 10%) and check out those offers as well. Also search the forum in general, looking for common questions. If you do all three of these, you'll notice some commonalities. It's these commonalities that you'll base your product on.

      2. Start developing your product. Short 10 dollar reports work well and can be created quickly. Solve ONE problem - and solve it well. At the same time you do this, create an "early bird" thread in the WSO section. This is a posting with an AD about your upcoming WSO and urges people to "optin" for a special "pre-launch" discount price lock. This links to your landing page with an optin form. Get it all setup and once the thread is approved, pay for it to go live. You'll start building a "pre-launch" list.

      3. Let this marinate and complete the product.

      4. Once the product is done - get REVIEWS!
      You've got the thing advertising before the product is even ready.

      People have used this method before - but I personally would never trust it.

      I could see doing the prelaunch thing if I had only some additional bonuses or something along those lines I was working on, but I don't think it's fair to be still working on the product.

      I've witnessed things launch in the past which are still missing things that were promised in the sales letter. It's not a good position to put oneself in IMO.
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  • Profile picture of the author khooster1
    Great stuffs! Thank you for sharing.

    Like the JV section. Wasn't aware there is a recommended time for swiping. Great tip
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  • Profile picture of the author ochaim
    Of course, the wso has to be solid, that should be a given.

    But even a solid product can fail without the proper marketing.

    And this is an amazing step by step layout of how prelaunch can be done.

    Thank you!
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    • Profile picture of the author Haroon Ballim
      Great Post . This is so true. You can have a great product at a dirt cheap price but you wont get much sales unless you market well by getting as many big affiliates as u can .

      So once you close to finishing your product , start working on getting affilaites or JV Partners . You definetly need them .

      There are way too many wso's launched every day , so one cannot simply set up the sales page and luanch . Much tougher than that . Also warrior 's are more discerning now and can very often see through tired and overused slogans in sales copy . So make sure you have a great product as well .
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  • Profile picture of the author winsoar
    Thanks for these tips. I'm in the process of creating a new WSO, so will refer to this often!
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    • Profile picture of the author curly sue
      That was great insight. I will take that on board. Though tedious!
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  • Profile picture of the author getrichinfo
    this information can easily priced at $7~17 in the WSO section... Thanks!
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  • Profile picture of the author manicmethods
    NB - I couldn't help myself on this thread.

    I know I am a self-confessed WSO hater. But don't discard my reply until you've read it just because of who I am and what my views are.

    I will initially say this, there ARE decent WSOs out there. There are legitimate vendors who are selling WSOs to the Warrior Forum are discounted prices and/or exclusively to Warrior Forum members.

    BUT this thread goes against all of that in my opinion and is the main problem I have with the WSO section.

    What this thread is suggesting is that setting up a WSO is a way to initially make money. My view is that setting up a WSO should be for selling products from experience of either making money, generating traffic, building websites and so on... It should be full of useful guides that are catered to aiding an IMer.

    The fact that this thread goes into detail about finding products that are currently selling so you can create a product that sells is a bit of a laugh really and just backs my point up further -- The fact that people are writing products solely to sell in the WSO section as their sole means of income.

    Again, please let me clarify that I do ACTUALLY like the idea of the WSO section being somewhere for people to provide offers on their products.

    But I do feel that more and more often, it is being MORE as a way to make money initially than a way to help Warrior Forum members.

    I don't want to discredit Ben's (the OPs) thread as I happen to know that he's making money not just from selling WSOs after reading many of his threads (that provided free information) in the past.

    And I appreciate you, Ben, have spent a lot of time and thought writing this thread.

    But I do feel it sends out the wrong message to those who are perhaps new to the forum or new to IM in general - A message that it is easy to make money:

    1. Look what's selling in the WSO section
    2. Write a product that's related
    3. Sell it

    Even without any experience of making money or working as an IMer.

    Again, apologies for being a bit of a pessimist in this thread and I know I am already walking on a thin line BUT I've tried to be calm about it and honest.
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    • Profile picture of the author XponentSYS
      Originally Posted by manicmethods View Post

      NB - I couldn't help myself on this thread.

      I know I am a self-confessed WSO hater. But don't discard my reply until you've read it just because of who I am and what my views are.

      I will initially say this, there ARE decent WSOs out there. There are legitimate vendors who are selling WSOs to the Warrior Forum are discounted prices and/or exclusively to Warrior Forum members.

      BUT this thread goes against all of that in my opinion and is the main problem I have with the WSO section.

      What this thread is suggesting is that setting up a WSO is a way to initially make money. My view is that setting up a WSO should be for selling products from experience of either making money, generating traffic, building websites and so on... It should be full of useful guides that are catered to aiding an IMer.

      The fact that this thread goes into detail about finding products that are currently selling so you can create a product that sells is a bit of a laugh really and just backs my point up further -- The fact that people are writing products solely to sell in the WSO section as their sole means of income.

      Again, please let me clarify that I do ACTUALLY like the idea of the WSO section being somewhere for people to provide offers on their products.

      But I do feel that more and more often, it is being MORE as a way to make money initially than a way to help Warrior Forum members.

      I don't want to discredit Ben's (the OPs) thread as I happen to know that he's making money not just from selling WSOs after reading many of his threads (that provided free information) in the past.

      And I appreciate you, Ben, have spent a lot of time and thought writing this thread.

      But I do feel it sends out the wrong message to those who are perhaps new to the forum or new to IM in general - A message that it is easy to make money:

      1. Look what's selling in the WSO section
      2. Write a product that's related
      3. Sell it

      Even without any experience of making money or working as an IMer.

      Again, apologies for being a bit of a pessimist in this thread and I know I am already walking on a thin line BUT I've tried to be calm about it and honest.
      MM,

      Your insight about the IMPORTANCE of GOOD WSOs (as well as others input as well) is appreciated. I agree with that.

      To me, creating GOOD products that over deliver VALUE goes without saying! Look at any of my products, ant that's evident. I suppose I take for granted that everyone else selling WSOs feels the same.

      Anywhoooooo.....

      Creating and selling INFORMATION PRODUCTS is a serious business. Just as serious as any other.

      Anyone with a serious business should put out VALUE.

      What's also serious business is MARKETING - the marketing of your quality products. Because even IF you can provide value, if nobody "gets it", there's no value DELIVERED.

      Both GOOD products as well as BAD (unfortunately) require the SAME marketing process. The one I posted.

      What this is, is the marketing PROCESS (including the research because that's a very real part of delivering VALUE people want ).

      If you use it to get your quality products out there to serve VALUE to your market, cheers to you!

      If you use it to hawk your garbage for a quick buck? SHAME ON YOU.

      The term "you" is rhetorical by the way and points to no individual inparticular.
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  • Profile picture of the author manicmethods
    Yeah I agree Ben, QUALITY QUALITY QUALITY.

    The issue I have is that I am skeptical that a newbie IMer could produce an IM-related guide of HIGH quality.

    It would be like asking me to produce a guide of Genetic Engineering. Basically, it would be crap.

    I DO think the WSO section is a great place for people to market their products however and is a great place to grab a bargain - Things like software/themes/plugins/courses - All I think are great and what the WSO section should be for.

    I'm just a bit fed up of seeing another newbie churn out another $10 report that has been rewritten from a combination of sources.

    There ARE WSO vendors who know their stuff - It's just a shame that they are diluted in and amongst many vendors or are not so knowledgeable.
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  • Profile picture of the author WillR
    Originally Posted by XponentSYS View Post

    At 10 Am (est) "bump" the thread and immediately email EVERYONE you've encountered that it's LIVE and it's $7.00 for the day.
    I agree with everything you said except for the point above.

    The whole purpose of a prelaunch thread is to build an early-bird list to send to the offer at launch time and inflate your EPC and conversion rates. Your stats are very important the first few days as it's what attracts or repels affiliates.

    So the last thing you want to do is to just send cold traffic to your offer and that's exactly what you will attract by bumping your thread to the top.

    The best place for your thread to be at launch time and the next few days after launch time is buried down in the WSO section where no one can find it. That way you know the only traffic coming to the offer is from your prelaunch list and any affiliates you have promoting for you.

    Much better for your stats. You can then go and bump it after the first few days.
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    • Profile picture of the author XponentSYS
      Originally Posted by WillR View Post

      I agree with everything you said except for the point above.

      The whole purpose of a prelaunch thread is to build an early-bird list to send to the offer at launch time and inflate your EPC and conversion rates. Your stats are very important the first few days as it's what attracts or repels affiliates.

      So the last thing you want to do is to just send cold traffic to your offer and that's exactly what you will attract by bumping your thread to the top.

      The best place for your thread to be at launch time and the next few days after launch time is buried down in the WSO section where no one can find it. That way you know the only traffic coming to the offer is from your prelaunch list and any affiliates you have promoting for you.

      Much better for your stats. You can then go and bump it after the first few days.
      Nice additive, Will.

      Usually I bump it AFTER I've already launched. I email the early bird list, let it go got a bit THEN BUMP.

      Thought I said that but perhaps I didn't. In any event, I've NEVER done it the way you describe and it makes so much sense!

      When I say I "wait a while", I'm talking a few hours.

      While I understand the whole "stat" thing you point out, I was myopic in my thinking in that I was only considering the early bird campaign.

      Never thought of giving the affiliates a head start.

      I'm going to modify my strategy as you describe next week on my next one.
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  • Profile picture of the author Qamar
    I agree with all the tips that Ben has given regarding creating a WSO, how find topic to create and how to launch successfully.

    In my personal experience, although what Ben have taught are all true but implementing them will not be that easy especially for a new marketers.

    On paper, the tips look actionable to newbies but on practical, it is not that easy at all.
    To be able to create products that are valuable and make sense, one MUST have some experience about the topics that they are writing about. otherwise the product end result will be nonsense and useless.

    We cannot simply go to the warriorplus and see what's selling and then go to the WSO section and see what's selling and use these data to create any products that we thought will sell based on our research.

    Basically, to be able to succeed with this tips, one MUST already have some basic knowledge about the subject matter to be able to create a good WSO.

    To me, we don't have to worry about marketers producing rubbish WSO with this method because newbies and less experienced marketers will not gain much from these tips of product creation.

    This is only good for the intermediate and the advanced marketers if they want ti dive into product creation world.



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  • Profile picture of the author konakid
    There's a lot of ideas here that I've never seen before, thanks for all the tips! I always kind of figured that you would just post a WSO and see what happens, but I guess to be successful with it you gotta do a lot more then that. Thanks for the tips
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  • Profile picture of the author awledd
    Great info! Would like to try it but I am not comfortable creating products unless I have a real thing that pumps real money. What do you think?
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  • Profile picture of the author XponentSYS
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