Successful site - $2000p/m - where to go from here?

17 replies
One of my sites took off last September, and has been making a great profit for me. It's averaging around $2000 per month - in December, it brought in $3500, this Jan it's looking like it will be about $1200. It's a price comparison site for an extremely popular beauty item, so goes with the fluctuations of online shopping. With Jan being the quietest month, I expect it to pick up through the year from now on.

I would appreciate some advice on where to go from here! SEO on my site is entirely IM based... so typical link-building strategies found on here. Basically, I purchased high quality warrior offers and went from there. I'm worried that my mindset is completely on "gaming the system", and with this site especially I need to get out of that and do things "properly" if I want it to prosper. A Google slap on this site would be hard to take. But I don't know anything else apart from "gaming the system".

So, any ideas? All I thought of so far is:

1. Developing a decent blog with weekly, useful articles
2. Purchase high quality links / ad space on high authority sites
3. Pay to guest blog on high authority sites

The site has no social presence. Should I be doing that? It's hard because it's a price comparison site, people come to the site, clink a link, and leave. There's not much engagement to be had.

Any ideas much appreciated!
#$2p or m #site #successful
  • Profile picture of the author SteveSRS
    doing good SEO without gaming the system is the easiest thing.. it just takes time..

    >> Create good content, and do this regularly

    Also just 'working on your site' as it adding stuff, changing stuff, testing stuff helps with long term SEO. Google sees this and well I can't tell you with 100% certainty but in my own experience I'm 99% sure they actually do account this in their search results
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    • Profile picture of the author jimnastics
      Originally Posted by SteveSRS View Post

      doing good SEO without gaming the system is the easiest thing.. it just takes time..

      >> Create good content, and do this regularly

      Also just 'working on your site' as it adding stuff, changing stuff, testing stuff helps with long term SEO. Google sees this and well I can't tell you with 100% certainty but in my own experience I'm 99% sure they actually do account this in their search results
      Thanks Steve, that does make good sense. My site rarely changes, only really when a new product hits the market which isn't often. I think starting a weekly blog will help that, but I will look into other ways of keeping things moving.
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  • Profile picture of the author khooster1
    Great to hear that you are doing well for the site.
    It is true that anything can happen to your site these days with google updates.

    My suggestion: replicate what you did to Create another website. Multiple streams of incomes.. In case, your money site is slapped by google, you still have other alternatives driving incomes. Never put all eggs in a basket..

    If you can generate the same successes for them, this show you have the skills/knowledge to turn stone to gold. You should no longer live with fear. Cheers.
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    • Profile picture of the author jimnastics
      Originally Posted by khooster1 View Post

      Great to hear that you are doing well for the site.
      It is true that anything can happen to your site these days with google updates.

      My suggestion: replicate what you did to Create another website. Multiple streams of incomes.. In case, your money site is slapped by google, you still have other alternatives driving incomes. Never put all eggs in a basket..

      If you can generate the same successes for them, this show you have the skills/knowledge to turn stone to gold. You should no longer live with fear. Cheers.
      Already on it!! I have made a replica of the entire site, a made sure it all passes copyscape. New site has begun to rank nicely these last few days.
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  • Profile picture of the author J Bold
    Yeah, if you feel you've maxed out where this site can go, and niche sites is what you want to do, then get a couple others going following the same model. No need to re-invent the wheel.

    Certainly seems like you are on the right track but you're right, it could all come crashing down fast, potentially, if you are solely relying on Google.

    Yeah, get some social "signals," as they say, getting going to your site.

    Have you dabbled any with paid traffic?

    If so, obviously be very conservative with your ad spend at first, but that may be a way you want to go.

    I've got another idea for you if you want to PM me.
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  • Profile picture of the author PerformanceMan
    You need to move on to paid traffic. There's no point pretending to add content to a price comparison site. Just start paying for traffic and learn how to do that well and then you won't be worried about 'Google Slaps' anymore.
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    • Profile picture of the author Jill Carpenter
      Do you have a presence on the social sites?

      Things like Facebook I would imagine could be beneficial.

      Start another project, but see if you can max out the one you have even more.
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      "May I have ten thousand marbles, please?"

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  • Profile picture of the author jimnastics
    Thanks everyone for your ideas. Paid traffic isn't something I've ever looked into, I take it you all mean Google Adwords?
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  • Profile picture of the author napoleonfirst
    If I were ypu, I would hire a SEO expert from Elance or Odesk, check their feedback, contact some of their pas clients and start getting more top rankings for more keywords. You can also buy AMR, UAW and SENuke to help you even more if you do not want to hire a freelancer.
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  • Profile picture of the author alvinchua91
    I still think that developing a social presence will still be good. For example, each fb 'like' on a certain page on your website will be shared with the friends of the person who clicked on your website
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  • Profile picture of the author Nicole K
    I think you have it above but promoting your site through social media is the next step for you. Make a fanpage and build a Twitter following. Those in itself will help you get Google's attention as a "socially popular" site.
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  • Profile picture of the author pitterz
    You say it's a comparison site for a beauty "product" as in singular item or product range for example "hair straighteners" or a specific product? Either way is there not scope to extend the comparison site to other product ranges in the beauty market?

    The other thing you should look at is building an audience. Get a persona on the social channels - just start with 1 (Twitter) if it's more comfortable with you and start engaging with the audience by sharing things that they will be interested in - so anything to do with beauty really (shoot for a couple things per day).

    Also start interacting and joining in with the relevant conversations that are going on in and around beauty and try find people or personas with a big audience already (influencers) and try interact and engage and join the conversations around them with their audience and some of their audience will also become your audience.

    Right on with the blog - get one going and again publish content that the audience will be interested in - not just posts about the product - stuff they will be interested in so beauty etc. and then share this on the social channels too. That's a starting point for growing this further but well done so far on it's success.
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    • Profile picture of the author jimnastics
      The site is specific to one type of beauty product (in domain, branding and content) so I can't really see any easy way of expanding into other products. Shame really... kinda wish I had thought of that at the start!!

      I will get cracking on an online social presence, it seems a lot of you feel that's a good way to go. Just need to work out a plan of what to post / tweet about. But first of all I can get liking / following lots of relevant people and retweeting etc.

      I have had some quotes back for guest posts and ads, they are all PR4 or 5 websites and are all beauty based. For guest blogs (which would include a link back to my site) it is always around $60, and for 30 day ads in the sidebar it's always around $50. Is this worth it at all? I'm thinking the guest post could be worth it, particularly if the post gets it's own PR?
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  • Profile picture of the author pitterz
    1 product and in domain! Right ok well maybe consider getting another domain, perhaps an aged one would be best that is more general and would allow for expansion and 301 redirect the whole site to this new domain page for page then work on building up this new site as an authority site - make sure it is branded - will have much more scope then and all the other social stuff and audience building and blogging will work much better for you long term - you could grow a great business from this one site which will cover lots of product ranges eventually.

    Guest blogging - myblogguest is free and some good blogs can be found on there and check out bloggerlinkup too - if the guest post is permanent then yea it could be worth it. Be careful with sitewide links and the overoptimisation/anchor text penalty.

    You tweet interesting stuff that you find around the web that your audience will be interested in and then also your own stuff when you post to your site. Could be blog posts, videos, images, infographics - anything they will be interested in - the better quality the better it will work.
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    • If you're just starting out with a blog on your shopping site, 1x week isn't going to cut it. I would put up three articles at least per week, 300 words each or longer, with perhaps every 5th article being 500 words or longer.

      You're going to want a feminine voice for this. Don't outsource it to Fiverr, though. There are any number of competent freelancers who can write beauty articles but you'll have to pay them what they're worth.

      Personally, I would wait on social media until a distinctive feminine voice has been established.

      fLufF
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  • Profile picture of the author talfighel
    You will want to write articles, post videos, do some SEO, forum marketing, and also use paid ads like pay per click.

    Since you are focusing on one single item, it will be hard for you to add others. Try to add a few more items to see if this takes off for you or not. Does not hurt to try it out.

    Find other related products that can bank you bigger commissions. That is the best way to increase your income in my own view.
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