Why do you target by ISPs?

by Piren
2 replies
I would like to know the reasons to target by ISP in mobile traffic.

I noticed that several advertisers target Verizon, AT&T, T-mobile, but I don't really understand why. Maybe providers' audience is similar to advertisers' or they sell their services just with smartphones.

Hope you'll help me to understand this targeting, because I didn't find valuable info in google.

Kindly,
Irene
#isps #target

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