Experienced Marketers - What are 3 things you know now that you wish you knew when you 1st started?

37 replies
Hey Warriors!

There is so much information floating around about how to make money online. Quite frankly, it is overwhelming for beginners. You know there's people making a good income online, but with all the misinformation out there, it can be a wild goose chase to figure out how to actually start. For me personally, it took about a year of trying different things out before I started making some consistent money.

My question for the Warriors who have figured out how to make money online is this: What are the top three things you know or do now that you wish you would have known or done when you first started?

I'll start with my top 3:
  1. SEO: The turning point for me was when I learned about backlinks and how ranking in Google works. Once I was able to get a page ranked for a keyword I felt unstoppable!
  2. E-mail Marketing: I wish I would have started a list earlier. I always read about how important it was, but I never fully grasped just how important until I started my own list.
  3. It's worth spending money. While sales letters can really hype a product up and sometimes leave people disappointed, there are many products worth spending money on.

So what are your top three things you know or do now that you wish you would have known or done when you first started?

Thanks,
Ben
#1st #experienced #knew #marketers #started #things
  • Profile picture of the author brentb
    1. Don't Bother with SEO
    2. Learn php asap
    3. Just because an affiliate dashboard says you have $xxxx.xx pending payment, doesn't mean they will ever send it!
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    • Profile picture of the author cchipster
      Originally Posted by brentb View Post

      1. Don't Bother with SEO
      2. Learn php asap
      3. Just because an affiliate dashboard says you have .xx pending payment, doesn't mean they will ever send it!
      Amen on not bothering with SEO! What a waste of time
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      No signature, I'm sure you will be ok.
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  • Profile picture of the author Dan Grossman
    1) Traditional advertisers weren't kidding when they tell us someone needs to be exposed to your brand around 8 times before they convert. My average conversion occurs 20-30 days after the first time someone sees an ad. You can't judge the results of a new marketing campaign the first day, week or even month. I have no idea how much I lost by cancelling ads when I didn't see any conversions in the first day or two when I was a 'newbie'.

    2) Most conversion tracking platforms are deceiving us. If you attribute every conversion to the last click (like Google Analytics unless you have $150k/year for the premium version, and the conversion tag all the PPC search engines give you), you will incorrectly discount the impact of all the other traffic sources people touch before converting. If 90% of your customers come in through search, but return through an ad before buying, Google/Bing/GA/etc will all say your ads are converting great while your search traffic is worthless. You cut your SEO budget and put everything into advertising only to find your conversion rate drops and your CPA triples since you eliminated the channel that was introducing new potential customers to your site.

    3) You can almost always do better at every point along your marketing funnel. Better message, better targeting, better ads, better landing pages, better e-mail subjects, better signup forms, better shopping carts, etc. So don't just accept "my conversion rate is 3%, this is how much this product will earn me, time to move on to the next" when you might be one variation away from tripling your income. Make more ads, more landing pages, tweak forms, and split test your traffic to see whether the changes made things better or not.
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    • Profile picture of the author Ben Gordon
      Originally Posted by Dan Grossman View Post

      2) Most conversion tracking platforms are deceiving us. If you attribute every conversion to the last click (like Google Analytics unless you have $150k/year for the premium version, and the conversion tag all the PPC search engines give you), you will incorrectly discount the impact of all the other traffic sources people touch before converting. If 90% of your customers come in through search, but return through an ad before buying, Google/Bing/GA/etc will all say your ads are converting great while your search traffic is worthless. You cut your SEO budget and put everything into advertising only to find your conversion rate drops and your CPA triples since you eliminated the channel that was introducing new potential customers to your site.
      I've always wondered how the hell they can charge people that much money for analytics.

      But then again, they're Google

      Maybe the customers who really need it are willing to pay the price.
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  • Profile picture of the author mike gregory
    1) the power of a list
    2) how to build a list
    3) how to market to a list

    That's what I wish I had known from day 1
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    • Profile picture of the author butters
      1) Research!
      2) Time management
      3) Persistant

      Thats if I could sum it up in three, there are a lot more I could add but I picked three .
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    • Profile picture of the author Dustin Lyle
      Originally Posted by mike gregory View Post

      1) the power of a list
      2) how to build a list
      3) how to market to a list

      That's what I wish I had known from day 1

      BA DA BING!


      My 3 in no specific order...

      1)Spending money on a Coach/Mentor is NOT just for suckers..

      2)The List is the end-all-be-all KEY!

      3) **in my Frank Kern Voice**

      A) DON'T F*** AROUND!

      B) DON'T BE A P***Y!
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  • Profile picture of the author John Romaine
    1. Test and measure everything
    2. Engage with people
    3. Dont listen to bullshit on forums
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    BS free SEO services, training and advice - SEO Point

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  • Profile picture of the author Randall Magwood
    1) Dont underestimate free marketing

    2) Pick a niche before the product

    3) Always track and test my squeeze page for a new niche. If they don't respond to a free offer, they more than likely wont respond to a paid one.
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  • Profile picture of the author rmolina88
    1. Build a List
    2. IM is a business, not a hobby
    3. You gotta spend money to make money
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    • Profile picture of the author curly sue
      1. list building is the key
      2. leverage
      3. outsource
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  • Profile picture of the author Ben Gordon
    1) SEO is a really unstable traffic source. PPC all the way.

    2) Take action or else you won't get anywhere. Stop procrastinating.

    3) Build a list. Having a customer base to market to is really important.
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    2. Don't invest in anything without first having an extensive custom business and investment plan that's logically sound, fundamentally realistic and potentially profitable.

    3. Constantly test, monitor, document and improve the results of your different online and offline marketing campaigns.
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  • Profile picture of the author dukegman
    1). Going after every big and shiny thing is NOT the best thing to do
    2). You need money to make money!
    3). Planning is good, but action is what will make or break you.

    I wish I knew these from start and I would have NOT wasted +2 years.
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  • Profile picture of the author Warrior Ben
    Great stuff here! I'm reading some pretty consistent replies... Build a list, test and then test some more, and take action. Although I don't think it has been directly said, some of the replies really hit on having a variety of traffic sources and not just relying on SEO.

    I'm curious what other Warriors have to say... What are your top 3 things you know or do now that you wish you would have known or done when you first started?
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  • Profile picture of the author cashcow
    1. Depending on SEO is a fools game.

    2. Own the customer relationship

    3. Build a business that adds value (as opposed to putting up pages filled with affiliate links)

    4. Focus on 1 thing ONLY

    Oh crap… thats 4 things. I never could follow directions very well.
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    Gone Fishing
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    • Profile picture of the author JohnMcCabe
      1. Focus on the big stuff first. For example, don't worry about what color your buy button is if people aren't getting past your headline.

      2. Screw perfection. Recognize the point of diminishing returns. At some point, squeezing an extra tenth of a percent out of your conversion rate is a lot less important than finding a way to double the number of visitors.

      3. Keep your bullshit meter tuned to high, and keep your hand on your wallet. This especially applies when someone tries to tell you that there is only one way to do things, and they happen to be selling that way.
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      • Profile picture of the author RogueOne
        #1 Advertising before SEO.
        #2 Free ads are a waste of time. ( This includes "safe" lists, traffic exchanges, email blasts, FFA, etc.)
        #3 Be careful who you trust, and more importantly, what you share on forums where a lot of cut-throat, less than ethical people troll.
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  • Profile picture of the author anwar001
    I wish I had paid more attention to the following earlier:

    1. List building and email marketing
    2. Paid advertising
    3. Alternate traffic methods other than Google
    4. Product creation
    5. Launching WSO's when there wasn't so much competition as now
    6. Website flipping
    7. Increasing my productivity
    8. Launching new kinds of services which the market needs
    9. Video marketing
    10. Offline marketing
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  • Profile picture of the author Rob Maggs
    For me my top 3 things would be:

    1. Focus on one project at a time and see each one through to completion (don't get blinded by the shiny stuff)

    2. Focus on building relationships and establishing a good reputation, take advantage of forums, social networking and anywhere you can establish yourself as an expert and build your brand.

    2. Understand how essential list building is and build a rapport with list subscribers. (I built a list of several thousand and never did anything with it!)

    I still have a long way to go, but I've achieved much more than I ever believed possible. It saddens me when I see people with lots of ideas...but no focus, without which they will not get anywhere, just remain stuck in a constant buying loop that yields little or no return.
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  • Profile picture of the author TonyBabb
    1. Time management.
    2. Build a list and always keep building it.
    3. Focus and don't jump around to different opportunities.
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    • Profile picture of the author myob
      1. Maximize ROI by leveraging resources, time, talent, and training others.

      2. Delegate tasks as much as possible to focus on core business and marketing functions.

      3. Regularly measure, track, test, and evaluate online/offline marketing processes as well as internal management efficiencies.
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  • Profile picture of the author marcuslim
    1) Build BUYERS list early. The cliche is true - money is in the list. But not all lists are created equal. Buyers list is so much more valuable.

    2) Just take action. You don't need to be perfect, just good enough, and tweak along the way.

    3) Focus on one thing and make it work before seeking out other opportunities.
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    • Profile picture of the author willisk
      1. The importance of building a responsive list.

      2. The importance of good copywriting.

      3. You pay for what you get.
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  • Profile picture of the author cchipster
    1. People buy things online more that are not easily available
    2. SEO is a joke when google is running the show
    3. Finding a solid niche is extremely difficult but IF you get lucky it pays off big
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    No signature, I'm sure you will be ok.
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  • Profile picture of the author Oliver Williams
    Great thread.

    1. Always do the things you need to do first before the things you want to do.

    2. It's not as simple as "build a list" learn how to build a quality list the right way, how to market effectively, how to attract quality subs etc.

    3. Be patient, persistent and persevere,
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  • Profile picture of the author Warrior Ben
    Originally Posted by JohnMcCabe View Post

    1. Focus on the big stuff first. For example, don't worry about what color your buy button is if people aren't getting past your headline.

    2. Screw perfection. Recognize the point of diminishing returns. At some point, squeezing an extra tenth of a percent out of your conversion rate is a lot less important than finding a way to double the number of visitors.

    3. Keep your bullshit meter tuned to high, and keep your hand on your wallet. This especially applies when someone tries to tell you that there is only one way to do things, and they happen to be selling that way.
    Good ones! Your first two really hit on taking action. It's one of the best habits to get into.

    Originally Posted by RogueOne View Post

    #3 Be careful who you trust, and more importantly, what you share on forums where a lot of cut-throat, less than ethical people troll.
    Very true. Although I hope people don't purposefully give bad advice just to throw people off track. I sometimes wonder though!

    Originally Posted by marcuslim View Post

    1) Build BUYERS list early. The cliche is true - money is in the list. But not all lists are created equal. Buyers list is so much more valuable.
    This is very, very true! I've said it before, but I'll see it again. A list of 100 buyers is way more valuable than a list of 1,000 freebie seekers.

    Originally Posted by cchipster View Post

    1. People buy things online more that are not easily available
    Also very true. Scarcity is one of the most basic principals of sales, whether it's online or off. Think of Frank Kern's Mass Control & List Control Programs. People still pay hundreds of dollars for those because they are very scarce!

    Thanks for all comments on this thread!

    Who else has 3 things they know or do now that they wish they knew or did when they first started? Let's hear yours!

    -Ben
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  • Profile picture of the author raheelmushtaq
    I learned SEO pretty quickly but i got to know about social media marketing pretty late i think that has to be on top priority than

    Quality Content and Affiliate Marketing
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  • Profile picture of the author nickimfx
    advertise deep in a website
    test, track, optimise, scale ( you can do this fast.....I tell my clients and students...TTOS)
    do not give up...
    good luck Nick
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  • Profile picture of the author kayode10
    As for me, they are
    1. Ability to take constructive Action.
    2. Learn How to build list and grow relationship with my subscribers.
    3. Own and sell my products.
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  • Profile picture of the author mrdnf5m
    My 3 Things are :

    1.) Get clear about your goals, priorities and tasks to be accomplished.

    2.) Focus and concentrate fully on the task at hand

    3.) Always strive to do your best

    Bonus Tip *** Always strive to keep getting better ***
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  • Profile picture of the author owenlee
    The 3 things i wish :

    1) building a list
    2) targeted traffic
    3) need to outsource your task
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  • Profile picture of the author Will Edwards
    Here's my three ...

    1. There is no magic key.
    2. You already know 90% of everything you need to know.
    3. It's not about knowledge; it's about action.

    Will
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  • Profile picture of the author Jeffery
    Avoid Marketing Parrots (MPs).

    MPs are people that repeat what other people say, ask them "how" and they cannot explain or show you, here today gone tomorrow.

    Pay close attention to Marketing Parrot$ (MP$).

    MP$ are people that repeat to others what they actually do themselves and are very successful at what they do, here today and tomorrow.

    Jeffery 100% :-)
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    In the minute it took me to write this post.. someone died of Covid 19. RIP.
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