1st contact: 2%
2nd contact: 3%
3rd contact: 5%
Or something like that. I'm wondering how that translates to email. I'm not wondering about opt-in or open rates. But, of your sales alone, what percentage bought on the 1st email, 2nd, etc.
Of course, I realize the numbers themselves are contingent upon niche, style, mailing frequency, and more.
But, in that intial follow-up series promoting a single product, what are your rough percentages and at what point are you seeing the bulk of your sales come in?