Offline Marketing Tip Getting Referrals

Referrals are a powerful way to build any business, and the same is true for building your offline / Local marketing business.

Sure you know there is power in getting referrals, and you believe they will increase your business.

You may be saying well yeah that's great, but I just don't know how or when to bring up the subject of referrals.

Great, here is just one small tip that can take a lot of fear out of asking, its also a way to show that you value peoples opinions.

Now, this is so simple, you may brush off how effective it is, I invite you to try it, and see how works for you.

Here's the method:

When a client complements you about your website, or a presentation, or your hand outs, ASK if they know anyone who could use this information. (pretty simple huh)

Now, here is the real fun part, many times they will say it is something they would be interested in.

Don't look now, but they just up-sold themselves.

Many times they will tell you someone they believe would want your services.

Either way, a complement is an open invitation for asking for referrals.

If the referral hires you, and you pay referral fees, of course pay them a referral fee even if you didn't mention it when talking.

Now here is where I see people miss it, and its so easy to correct, again, it's too simple, but it works.

What to do if the referral simply isn't interested.

Send the person who referred them a Thank YOU.

A Card, or a Gift, what ever you choose, the important part is that you reward them for helping you no matter the outcome.

Giving them a thank you card or gift will encourage them to give you more referrals, and (and maybe this is the best part) It gives you another reason to contact your client to keep you on their mind.

So Remember Complements are an open door to ask for referrals.

Mark Riddle