Do Whiteboard Or Slideshow Videos Convert Better?

I am kind of split on this issue. For one of my sites, I do well with a whiteboard video. For another project, I haven't gotten a sale after putting up the whiteboard vid.

video format is not important more than 20%...

real thing is video content what and how you are communicating with your audience even powerpoint style sales video are very good in generating conversions.. so first concentrate on content/message

Well I have just ordered an explainer video with animations etc. for one of my sites and i'm sure it would improve conversions if the work is good. I will be able to report back to you over the coming days and weeks but have no reason to suspect it wouldn't improve my conversions.

Video presentation is a PLUS factor(GOOD).

but the 2 above video presentation wasn't used. I'm not familiar with the Whiteboard, maybe I saw that online, powerpoint presentation is kinda simple.

maybe I go for the Whiteboard.

thanks

I may be wrong here but I think the whiteboard type explainer videos are said to convert a lot higher then any other type of video presentation especially when it comes to selling your product or service.
I am also imagining this is the case becuase of the costs involved. To get a really top quality video animation can cost way in excess of $1000 a minute which says to me the demand is definitely there for it. In addition some of the biggest companies like Insurance Companies use them for their sales pitch so again there is likely a reason for that.

Neither
Everything depends on whether your video gives any value to the viewer, is a blatant sales pitch or is just a poor video.

Can you maybe tell us the broad niches of these two projects? What kind of
project do you sell on those projects? Is there any kind of content quality difference
between those two whiteboard videos?

I think the best videos are those with a real person speaking about the product. This brings people to a more emotional area where they are more likely to buy.

Whiteboard does very well. Big companies use it and pay it so crazy expensive... not for no reason!! Even the cheapest software to create it... still is expensive for most of us here! It's that high cost due to the high demand those big guys want to rocket their conversion. What for if not it is???

But certainly whiteboard is not the thing to increase the conversion. It's rather for engagement purpose. Then the next approach will do the conversion. We know... converting is not an easy task. It's more like a long process with a lot of stuff combine in it. And whiteboard is just an opening of it... where this is a first crucial stage for most of the marketer.

Just my opinion.
Thanks.

Both systems can work. One will probably work better than the other for a specific sales pitch and market. You really need to test both and go with what works. And don't forget, what works this month may not work next month, so keep those tests going at all times.

Whiteboard videos are harder to make and definitely converts better because it captures the attention of the prospect in a better way!

As someone who focuses on conversion rates, I'll tell you that the method doesn't matter nearly as much as the offer. I think people are more immediately attracted and give their attention to the whiteboard videos more readily than powerpoint presentation. But the video could be the most stunning, beautiful eye candy there is. If the offer is weak and doesn't convert, it's all for nothing.

If a video can hold a viewers attention for most, or its entire length, it is thought that Google will "smile on you".

In other words, if a visitor does not return to the listings in the first 30 seconds Google assumes you must have a great site. This assumes the rest of your content is good.

Whiteboard videos are very likely to achieve this aim. Not only because of their novelty value, but because of the way the human mind seems to be mesmerised by them.

Ray

Ya I think the important thing is that you are using a video to sell your product. Also, I think it really depends on the audience like you should test out doodle videos and power point to see what works the best

Hi All,

With my own copywritiing clients I find the best solution is to do the PowerPoint style videos first, get them converting well and then after the client HAS THE MONEY He/She MADE FROM SALES, THEN TO INVEST THAT MONEY into a fancier whiteboard video.

The thing is...

The cost of the whiteboard animation might be cost prohibitive if the product does not convert high enough.

Plus you might make a pile more money just revising the PowerPoint video and launching it on another domain name and doubling your money rather than investing in a whiteboard video.

Only my high end clients pay for whiteboard videos, and they get to be extremely expensive if you have to do any edits to the videos...while the PowerPoint ones are much simpler to edit and split test.

I have found 200 words per minute speed = 1400 word video script makes for a 7 minute video which in my split testing converts the best.

Just my 2 cents.

Jennie Heckel
Sales Letter Copywriter.

I agree with most, just like websites; content is king. It's the selling point behind a video that helps get sales. I think slideshows are great, but so are whiteboards. A combination is great pictures/animation with professional sounding narration (and a good point behind the video)... you have yourself a good selling tool.

I don't know if they CONVERT better, but one thing they DO for sure, is ENGAGE better.

Those white-board videos suck. you. in.

You can't help but stare and wonder: "Man, I wish I could draw like that"

That's the thing though, a lot of people are drawn a lot to the art, and not the message.

Engaging, yes. Converting? Questionable.

Remember, your video is part of your OVERALL BRAND. Use it wisely. Pack as much value into it. The key is to make videos that will PUSH your brand forward.

There is another one better presently. It is called...

... simpleshow

Just browse it in YouTube and you will get what I mean. This one is even more expensive than whiteboard video. And you'll be amazing how this video style has been used by those "giants" to engage audiences and as well as to convert like crazy.

simpleshow (1 word), not: simple show (2 words)

That's it.

whiteboard video for squeeze page, sales page. Convert better. cost more to produce but can be justified by ROI.

Slideshow video is for SEO purposes. Quality not really that important. but backlinking purposes.

If the sales copy is the same then whiteboard will outperform the powerpoint or anything else. Problem is you gotta rob a bank to get one...for the long sales pages anyways.

I've never seen a hard experiment.

There were some experiments on the conversion power of opt-in pages with and without videos.
From what I remember, usually the non-video version won.

That said, I'm sure its a niche-dependent attribute. And also would depend on the type of traffic coming to your page.

Traffic from a dirty list of newbies may just want the free stuff as quick as possible.

Either way, I use 3 minute videos on all my websites and have done pretty well.

The biggest mistakes I see with product intro videos are:

1. Horrendously bad music. Loud music.
2. Video is way too long.
3. Annoying 45 second intro with bad animation of a bad logo.
4. Improperly sized aspect ratio (should be 16:9 for youtube)
5. Bad content delivery platform - divx and vimeo are just not fast enough.
6. Bad sample size. 480p is max for the intro
7. Bad audio - bad mic recording
8. Boring / confusing content - often the video is just a guy using his own program and mumbling on.
9. Bad English grammer. You can proof your script on fiverr if you're not a native speaker.

There's also the 3d version: the animated explainers. And what I can say right now is that the video that I have on one of my sales pages has a 90% view rate.

Also, the best video length on a sales page is about 2 minutes because it doesn't bore the viewer and you can include a lot of information in those 2 minutes. Of course, there should also be some text that compliment the video because a visitor can skim-read through text and then decide to watch the video... but if you just have a video then you force the viewer to watch every second of the video.

You are forgetting about the live presentation. Either a video of you, or an actor. I was talking to someone the other day and they told me that a live presenter does much better than a slide show ever did. One persons opinion I know, but they are in the video production industry, so they might know what they are talking about.

I would say scribe videos are better if it 's done right.

if you're good on camera... no... if you're just OK on camera...

as a general rule, video does better.

people buy from people they like... not charts they like

Selling is all about emotion.

And the style of VSL production you go with absolutely must convey the tonality your script is designed to project. If you go with a PowerPoint Presentation and frame it in an Internet Marketing design (i.e. make money fast) when you're trying to appeal to supplement buyers... the whole campaign can easily bomb.

However, if you're appealing to the IM or financial niches, my split testing shows that totally basic PowerPoint Presentations kill it. Just look at Stansberry: End of America

Whiteboard presentations aren't the only other way to go. There are some pretty awesome VSL's out there that have high-quality production value, like Binary Decoded. Again, it all depends on the tonality you want to convey.

Some of my own clients have gone with the more animated PowerPoint style presentations over straight up PowerPoint to add some flair to their VSL's, like Recover My Lover. This website was never tested, but you get the idea of how the video production can maintain simplicity, while still having a more upscale look and feel.

The style of VSL you go with all depends on your best guess for matching the tonality of your script with the presentation you believe people will respond to. If you can, do some split testing. Try different styles of VSL's and see what converts the best. Results don't lie.

Likewise...

You need to make sure the overall design of the website (i.e how you frame your video) is fleshing out the emotion you're intending to convey. If there's something even just slightly off, you can leave a ton of money on the table. That's just reality. So be deliberate, but leave plenty of room to constantly adjust - if necessary.

Mark

I would say the content is the key not the medium.

Whiteboard format certainly is good for engagement but if the content is strong enough the slideshow format will be just as strong.

I am willing to bet that whiteboards are more of a fad or flavor of the year, and that animated videos give you much more options on how you appear, and are the better bet over time. But you'd have to test to know for sure.

it all does not depends on it, it depends on the way you make your video that suits best for your product and for the targeted audience.

everything related to video will work, people are starting lazy to read, so they watch videos. whiteboard, animation explainer, simple powerpoint slideshow, see through behind my back videos, or even manual record with your video recorder.

the best way to know is it convert better or not, is by doing testing, because every market is different. you still can't get enough conversion even if you use whiteboard video with bad script.

Dean

well guys if any of you want an explainer video, can visit here

Whiteboard animation will probably convert much better. We Make Websites ConvertBetter http://www.convertbetter.com/