Ok, Slightly Frustrated About the Dating Website Thingy

66 replies
I've always had some degree of success in the past few years with anything I work on with the web, but getting this dating website going has been a lot harder than I thought. I have begged and bribed, and can't get someone to create a profile. Does anyone here have some suggestions??? I run a web hosting company, and allocated 50 web hosting accounts to bribe, a few hundred in Starbucks gift cards, and ran about 200 dollars in CPM ads on FB. If anyone has suggestions or any marketing methods, I'm open to listen for sure. My only thing is I want real profiles.
#dating #frustrated #slightly #thingy #website
  • Profile picture of the author Daniel Evans
    Whats the USP of your site?
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    • Profile picture of the author quick_silver
      It's a niche website for anyone that calls their self a geek. My primary segment is 26-35 female(the data obviously is a little shaky since I have nada sign up). Thinking I'm going to add more of a call to action on the front page with the whole Starbucks thing.
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  • Profile picture of the author Moneymaker2012
    Pretty strange that why are nt you getting sign up even you are bribing alot. :S
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    • Profile picture of the author quick_silver
      Tell me about it!!! Today I offered 10 hosting accounts for 10 signups on this forum! 33 views, 0 responses.
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      • Profile picture of the author TheFury
        I wrote a book online dating and have been doing it for about a decade on various sites. I think this site is too "nichy" for one. Also, you have a lot of obvious bugs even on the front page (for example, select United States, then select state and its a mix of places in england and states in the US).

        Also, i think facebook is a terrible idea for how to sign up etc. for a dating site. A lot of people don't want people to know etc. and even if you just use it for login information, people will still shy away from even getting to that step. Also, hosting accounts? C'mon. Stick to the gift certificates.
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  • Profile picture of the author cooler1
    Where is the link to your site?
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    • Profile picture of the author quick_silver
      True Geeks (DOT) Org | Where Geeks Can Meet Online The website is very much in beta so I'm open to any suggestions. The framework is slightly limited, but has some very robust features. I also am a designer and developer so most(?) things can be changed.
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      • Profile picture of the author BackLinkiT
        I suppose the obvious answer to gain some traction would be to create some false profiles, if you feel comfortable doing it. Not sure I would personally but it is an option...

        ...or perhaps pay people on fiverr?

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        • Profile picture of the author quick_silver
          Well, I prefer not to. Of course this site has only been live for 3 days so there's a lot of opportunities for the future, but still open to ideas.
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          • Profile picture of the author OkyNet
            Remove the image from the home page and add some graphic or abstract thing... let me know if that works
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            • Profile picture of the author brentb
              Originally Posted by OkyNet View Post

              Remove the image from the home page and add some graphic or abstract thing... let me know if that works
              I would remove this graphic too but I would put rotating picture collages of nerd girls and guys playing video games or messing with electronics and stuff like that. ie. google image search hot nerd girl to get an idea what I mean.
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      • Profile picture of the author DeborahDera
        I went to your site and this was my initial impression:
        - I found your banner difficult to read (the colors blend too much)
        - Your logo image next to your banner name is totally unreadable (and honestly doesn't match the rest of the color scheme on your site). These first two things give me, personally, cause for pause because I wonder if it's a professional site.
        - What's up with the creepy black/white old guy with the bubble saying to join? That seems completely out of place
        - You have a HUGE "Log in with Facebook" banner that doesn't link to anywhere with a tiny "log in with Facebook" button next to it. Can you lose the little one and make the big one functional?

        Originally Posted by quick_silver View Post

        True Geeks (DOT) Org | Where Geeks Can Meet Online The website is very much in beta so I'm open to any suggestions. The framework is slightly limited, but has some very robust features. I also am a designer and developer so most(?) things can be changed.
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        • Profile picture of the author quick_silver
          Thanks you so much for your input Deborah, and I will take your suggestions, and look at those as possible changes in the future. By the way, "the creepy guy" is Albert Einstein", one of the greatest physicist ever (speaking from a Geek point of view).

          There's a possibility that I may make it a local niche website, and use it as a vehicle for local advertising..*just think out loud*...
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  • Profile picture of the author gabibeowulf
    3 days and you're frustrated? Probably not a great start

    Here's my idea..

    Start a viral contest. Who's the sexiest geek alive? Once people vote for the their favorite geeks, ask them to share the contest with their friends and earn more points. On the results page, you can suggest signing up to your site.

    Other potential viral ideas.. Secret celebrities married to geeks .. Celebrities that really are geeks and you didn't know about it ... etc

    If you focus on getting guys to sign up to the site, a sexy model who plays Diablo 3 could be a powerful incentive in geek-rich environment

    If you're not getting signups, then probably your targeting wasn't that great to begin with.

    Also, there is one element that might have an impact on your dating niche. What if people don't actually like being called geeks? Then they would not sign up to a geek community.

    -Gabriel
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  • Profile picture of the author brentb
    This is tricky, dating sites are like forums. You need activity to get activity.

    1. I would hire a sexy girl to maintain a profile. Or pay for a photo shoot or two and run the fake profile yourself. Then highlight this profile in your ads etc.

    2. Get users who will be active. Don't pay all out for best quality here yet unless you have a big budget. We want people who will join, fill in profile, upload a picture. Anything else is gravy. More is better since your site is empty.

    I am very awesome at populating dating sites, as well as have plenty of custom photo buying experience. Sig if you need help with either.
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  • Profile picture of the author SurrealPSD
    You gotta get seriously social mate.. FB, Twitter, DeviantArt, everywhere..

    I don't know exactly how it can be done, but we know it can - all the other dating sites started with 0 profiles
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  • Profile picture of the author ashloren
    I just signed up for your site and created a profile. That's a start.
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    • Profile picture of the author brentb
      Originally Posted by ashloren View Post

      I just signed up for your site and created a profile. That's a start.
      I think that will help him out! LOL!
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  • Profile picture of the author ashloren
    I think he was onto something when he said he was going to add a call to action to the homepage. It could really use one. It should have a big, visible button that invites people to "Create a FREE profile now" or something like that. Or maybe even "Find Your Dream Geek Now!"
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  • Profile picture of the author XanBarksdale
    First, I wouldn't be freaking out about no signups after 3 days...that's a little premature in my opinion. How many visitors have viewed the landing page?

    Secondly, you are competing with Match, eHarmony, and other large dating sites that have enormous marketing (online and offline) budgets. You're probably going to need to dump a lot more money into this thing if you're really wanting it to grow.

    Lastly, you need to change the stock photo...immediately! It shows two "cool" looking young adults that are wearing sunglasses. That's not your target market at all. Like someone else said, I would have a photo slideshow of attractive, nerdy looking people. Also, I would try to get a logo professionally made. You're going to need the branding on this to be unmistakable.
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    • Profile picture of the author Jason Moffatt
      Originally Posted by XanBarksdale View Post

      First, I wouldn't be freaking out about no signups after 3 days...that's a little premature in my opinion. How many visitors have viewed the landing page?

      Secondly, you are competing with Match, eHarmony, and other large dating sites that have enormous marketing (online and offline) budgets. You're probably going to need to dump a lot more money into this thing if you're really wanting it to grow.

      Lastly, you need to change the stock photo...immediately! It shows two "cool" looking young adults that are wearing sunglasses. That's not your target market at all. Like someone else said, I would have a photo slideshow of attractive, nerdy looking people. Also, I would try to get a logo professionally made. You're going to need the branding on this to be unmistakable.
      My exact thoughts. That guy is NOT a stereotypical geek and most nerds chilling at the computer are not going to resonate with that image at all. In fact, they'll probably think if those are the type of guys on the site then their chances are slim to none.
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  • Profile picture of the author Hunk
    You need to offer something different and relevant in your site. To me, it looks like a generic dating site aimed at 'geeks' in name only. Think about your target audience, what they like to do online, how they like to interact with the opposite sex online, what they think is missing from online dating right now, etc.

    Perhaps you could run an advertising campaign aimed at geeky women asking them what they would like to see in a dating site and then use their suggestions. This both gives you insights into your demographic and gives you a 'pre-launch' type of buzz. Just be clever in your creatives and you might get a good response from. You could do amedia buying campaign on sites where geeks hang out (Project Wonderful might work if you have a low budget).

    But seriously, you shouldn't be using other dating sites as the template for your landing page so directly. It looks very generic and scammy at the moment, and could be easily fixed by putting something together that is fully designed to appeal to your target audience, even if it looks nothing like a regular dating site. Also, you need to rewrite the URLs. Geeks are sure to notice that your login page is wp-login.php?action=register and not be impressed.

    I think there is potential for your idea but you need to be very creative and clever to stand out above the competition and you need to know your audience back to front.
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    • Profile picture of the author quick_silver
      Originally Posted by gabibeowulf View Post

      3 days and you're frustrated? Probably not a great start

      Here's my idea..

      Start a viral contest. Who's the sexiest geek alive? Once people vote for the their favorite geeks, ask them to share the contest with their friends and earn more points. On the results page, you can suggest signing up to your site.

      Other potential viral ideas.. Secret celebrities married to geeks .. Celebrities that really are geeks and you didn't know about it ... etc

      If you focus on getting guys to sign up to the site, a sexy model who plays Diablo 3 could be a powerful incentive in geek-rich environment

      If you're not getting signups, then probably your targeting wasn't that great to begin with.

      Also, there is one element that might have an impact on your dating niche. What if people don't actually like being called geeks? Then they would not sign up to a geek community.

      -Gabriel
      Excellent ideas! Those are great! Thanks!

      Originally Posted by brentb View Post

      This is tricky, dating sites are like forums. You need activity to get activity.

      1. I would hire a sexy girl to maintain a profile. Or pay for a photo shoot or two and run the fake profile yourself. Then highlight this profile in your ads etc.

      2. Get users who will be active. Don't pay all out for best quality here yet unless you have a big budget. We want people who will join, fill in profile, upload a picture. Anything else is gravy. More is better since your site is empty.

      I am very awesome at populating dating sites, as well as have plenty of custom photo buying experience. Sig if you need help with either.
      Thanks, I def appreciate it, but am going to hold off on the "puesdo population" for now, but thanks for the idea.

      I'm actually trying to set up a female assoc as admin. Shes cute, and likes to email people. Another really great idea.

      Originally Posted by SurrealPSD View Post

      You gotta get seriously social mate.. FB, Twitter, DeviantArt, everywhere..

      I don't know exactly how it can be done, but we know it can - all the other dating sites started with 0 profiles
      You're right, I'm working on fb, but will start on twitter soon!

      http://facebook.com/truegeeks.org

      The

      Originally Posted by ashloren View Post

      I just signed up for your site and created a profile. That's a start.
      Just sent you an email! Mundo Thanks! You're getting a lot of goodies for signing up! Promise!

      Originally Posted by XanBarksdale View Post

      First, I wouldn't be freaking out about no signups after 3 days...that's a little premature in my opinion. How many visitors have viewed the landing page?

      Secondly, you are competing with Match, eHarmony, and other large dating sites that have enormous marketing (online and offline) budgets. You're probably going to need to dump a lot more money into this thing if you're really wanting it to grow.

      Lastly, you need to change the stock photo...immediately! It shows two "cool" looking young adults that are wearing sunglasses. That's not your target market at all. Like someone else said, I would have a photo slideshow of attractive, nerdy looking people. Also, I would try to get a logo professionally made. You're going to need the branding on this to be unmistakable.
      Well, being a geek myself, I think the whole pic thing with the sunglasses is how Geeks want to look, lol! And I do know a lot of cool Geeks that look like that! You're right on the cash for sure, and this is a long term investment. The logo is via Photoshop by me with the Star trek font, but again, something def worth looking at. Thanks!

      Originally Posted by Hunk View Post

      You need to offer something different and relevant in your site. To me, it looks like a generic dating site aimed at 'geeks' in name only. Think about your target audience, what they like to do online, how they like to interact with the opposite sex online, what they think is missing from online dating right now, etc.

      Perhaps you could run an advertising campaign aimed at geeky women asking them what they would like to see in a dating site and then use their suggestions. This both gives you insights into your demographic and gives you a 'pre-launch' type of buzz. Just be clever in your creatives and you might get a good response from. You could do amedia buying campaign on sites where geeks hang out (Project Wonderful might work if you have a low budget).

      But seriously, you shouldn't be using other dating sites as the template for your landing page so directly. It looks very generic and scammy at the moment, and could be easily fixed by putting something together that is fully designed to appeal to your target audience, even if it looks nothing like a regular dating site. Also, you need to rewrite the URLs. Geeks are sure to notice that your login page is wp-login.php?action=register and not be impressed.

      I think there is potential for your idea but you need to be very creative and clever to stand out above the competition and you need to know your audience back to front.
      Very good advice of the dev end and this is a MVP that shipped so there's a lot of work to be done, and thanks for a reminder on the url's. I'm doing that tonight!

      Also thanks to Ash and another Warrior for signing up!!! I think they're going to fins it was well worth it. ;-)
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      • Profile picture of the author Jason Moffatt
        Originally Posted by quick_silver View Post

        Well, being a geek myself, I think the whole pic thing with the sunglasses is how Geeks want to look, lol!
        It's not about how they want to look, it's about how they feel about themselves and most geeks have a bit of social anxiety and definitely don't feel that cool. The ones who do feel that cool very seldom feel the need to try a dating site to find babes.
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      • Profile picture of the author brentb
        Originally Posted by quick_silver View Post

        I'm actually trying to set up a female assoc as admin. Shes cute, and likes to email people. Another really great idea.
        Yes this ^^^^

        Originally Posted by quick_silver View Post

        Thanks, I def appreciate it, but am going to hold off on the "puesdo population" for now, but thanks for the idea.
        No don't get fake users but more like API joins, like mentioned... VVV or there are some other interesting alternatives for lots of cheap profiles created quickly without going the fake route. ie. real people

        Originally Posted by Rob Whisonant View Post

        3. Contact other dating sites and buy API joins. This is where when someone joins another site, they are also registered as a member to your site in the background. Your system then sends them a welcome email with their login data.
        Good idea...
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  • Profile picture of the author Vyliss
    The look of the whole site was just not what I expected. The design and images you should need to be consistent with the "geek" feel. Like others have said, it's not coming across that way and it could be putting ppl off.

    My first impression was "untrustworthy". It reminds me of those parking pages for domains for some reason where someone just threw some generic thing up for ad clicks etc. Which I guess this is sort of that. It doesn't instantly grab me to say this has something real to offer.

    If you're pushing the geek thing you really need to exaggerate it way out. Geeky images of guys in dorky glasses, wearing pants too tight for them sitting nervously next to an equally geeky girl or something. It needs to resonate with these geeks that you're targeting.

    Also, please change the colour. Purple = mystical/magical, not geek. I would suggest hiring some proper graphic designers to push for the geek message through typography, colour and style on top of the images you'd use.

    Bigger, bolder call to action button. This button should be the first thing people notice. The second should be the feel of the page (geekiness), the last should be words people read. In that order.

    Place more content on the front page and once you get profiles, highlight those. Also maybe quizzes, questionares or something to get people involved on the first page. Just some ideas.
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    • Profile picture of the author quick_silver
      Originally Posted by Vyliss View Post

      The look of the whole site was just not what I expected. The design and images you should need to be consistent with the "geek" feel. Like others have said, it's not coming across that way and it could be putting ppl off.

      My first impression was "untrustworthy". It reminds me of those parking pages for domains for some reason where someone just threw some generic thing up for ad clicks etc. Which I guess this is sort of that. It doesn't instantly grab me to say this has something real to offer.

      If you're pushing the geek thing you really need to exaggerate it way out. Geeky images of guys in dorky glasses, wearing pants too tight for them sitting nervously next to an equally geeky girl or something. It needs to resonate with these geeks that you're targeting.

      Also, please change the colour. Purple = mystical/magical, not geek. I would suggest hiring some proper graphic designers to push for the geek message through typography, colour and style on top of the images you'd use.

      Bigger, bolder call to action button. This button should be the first thing people notice. The second should be the feel of the page (geekiness), the last should be words people read. In that order.

      Place more content on the front page and once you get profiles, highlight those. Also maybe quizzes, questionares or something to get people involved on the first page. Just some ideas.
      The trust factor is def a priority, and we're thinking alike on quizzes!

      I'm also going to give away some ebooks and perks too! :-) Thanks a lot for the feedback!
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  • Profile picture of the author Epic Write
    Hi Rod,

    May I ask why is it an org?
    You don't have to offer them anything such as free hosting, etc.

    The problem is you're competing with an averagely-saturated market and you need to have an innovative idea to trigger the huge traffic. Live oustide the box.
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  • Profile picture of the author quick_silver
    It's an .org because that's the domain I preferred. Free hosting is a great promotional vehicle, but I get what you are saying. Thanks for your help!
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  • Profile picture of the author Rob Whisonant
    The problem is that it's a ghost town. It's going to be very hard to get someone to join unless their initial search shows hundreds of the opposite sex in their preferred age group that live near them.

    Now you can do the same thing almost all dating sites do when they are new and don't have a million dollar budget for a saturation launch.

    1. Create hundreds of thousands of fake profiles. You can delete them as real users replace them. Age, sex, location.

    2. With almost all fake profiles you need to provide added entertainment services. This is where the fake profiles flirt with the real users and message them. Makes the inside look active and gets the member to stick around until real people eventually start flirting.

    3. Contact other dating sites and buy API joins. This is where when someone joins another site, they are also registered as a member to your site in the background. Your system then sends them a welcome email with their login data.

    Dating sites are extremely hard to get off the ground any other way unless you can invest enough in advertising to hit a good saturation level in a matter of days. Yes I said days.

    I know it's not what you want to hear, but the above is the norm for the dating business.

    Re's
    Rob Whisonant
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    • Profile picture of the author quick_silver
      Originally Posted by Rob Whisonant View Post

      The problem is that it's a ghost town. It's going to be very hard to get someone to join unless their initial search shows hundreds of the opposite sex in their preferred age group that live near them.

      Now you can do the same thing almost all dating sites do when they are new and don't have a million dollar budget for a saturation launch.

      1. Create hundreds of thousands of fake profiles. You can delete them as real users replace them. Age, sex, location.

      2. With almost all fake profiles you need to provide added entertainment services. This is where the fake profiles flirt with the real users and message them. Makes the inside look active and gets the member to stick around until real people eventually start flirting.

      3. Contact other dating sites and buy API joins. This is where when someone joins another site, they are also registered as a member to your site in the background. Your system then sends them a welcome email with their login data.

      Dating sites are extremely hard to get off the ground any other way unless you can invest enough in advertising to hit a good saturation level in a matter of days. Yes I said days.

      I know it's not what you want to hear, but the above is the norm for the dating business.

      Re's
      Rob Whisonant
      Rob thanks, and I see where this is a method used by a lot of site owners, but for now, I prefer to use real profiles, and cultivate the whole viral promotion thing, but everything else is stuff that's also excellent ideas, and very doable in the near future. Thanks again!
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      • Profile picture of the author quick_silver
        Originally Posted by RachelLily View Post

        As my past experience, I would like to suggest you to use social networking site.
        This kind of site can play most effective role. most people are there for relationship and they are seeking to some one for friendship like relation so you can target your site there.

        Put some interesting profile on your home page to attract people and extend their stay there. Use instant messaging system and email messaging so any one join with Gmail or yahoo ID you can get all its contact list and send them mail to join too. Try some unique Idea like create poll, use prize and free gift.
        The positive part Rachel is that I am a designer and developer, and the current website is a MVP(minimal viable product). One of it's primary purposes is to get feedback like this for future development with many of the basic design objects being the same. The ideas for gifts and polls are awesome!!! Thanks so much for the suggestions!

        Originally Posted by brettb View Post

        The poster above is right, your site does look like a missing domain placeholder.

        Geeks are the toughest market to crack online. They're smart and very resistant to advertising.

        I can't believe people are recommending fake profiles. Is this blackhatworld? If you're charging users, then you'll get your sorry ass hauled up in front of a judge. And your reputation would suffer if you get rumbled. Ha ha ha, of course geeks are the most likely people to rumble you.

        My own dating site now has 4000 members. It's hard work, and you'll have to get your credit card out and pay for advertising. There's no way SEO alone will populate a dating site - people will leave quicker than you can replace them.
        Lol Bret, in their stead about fake profiles, for many websites this is standard SOP. The model doesn't work for me particularly because of the actual goal of my website to start with(more for digital assets than short-term motorization).

        It's really good to hear from some that's a success and has experience in the dating website area!!! I see where it's more of a ROI kind of thing rather than a method with no overhead. I hope to develop more of these possibly in the future, and truegeeks is part of the learning process for me. Awesome info and thanks!
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  • Profile picture of the author RachelLily
    As my past experience, I would like to suggest you to use social networking site.
    This kind of site can play most effective role. most people are there for relationship and they are seeking to some one for friendship like relation so you can target your site there.

    Put some interesting profile on your home page to attract people and extend their stay there. Use instant messaging system and email messaging so any one join with Gmail or yahoo ID you can get all its contact list and send them mail to join too. Try some unique Idea like create poll, use prize and free gift.
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  • Profile picture of the author brettb
    The poster above is right, your site does look like a missing domain placeholder.

    Geeks are the toughest market to crack online. They're smart and very resistant to advertising.

    I can't believe people are recommending fake profiles. Is this blackhatworld? If you're charging users, then you'll get your sorry ass hauled up in front of a judge. And your reputation would suffer if you get rumbled. Ha ha ha, of course geeks are the most likely people to rumble you.

    My own dating site now has 4000 members. It's hard work, and you'll have to get your credit card out and pay for advertising. There's no way SEO alone will populate a dating site - people will leave quicker than you can replace them.
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    • Profile picture of the author brentb
      Originally Posted by brettb View Post

      Geeks are the toughest market to crack online. They're smart and very resistant to advertising.
      Very true! Nice forum name btw... similar to mine
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  • Profile picture of the author tryinhere
    Originally Posted by quick_silver View Post

    My only thing is I want real profiles.
    why did you not just link in a white label platform and use that, instant membership and platforms to work with / all done for you.

    I also do not think they need free hosting and stuff / not for a dating site

    no aff links / the second one is owned from memory by a warrior here /

    http://www.whitelabeldating.com/

    http://datingfactory.com/
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    .

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  • Profile picture of the author quick_silver
    Also, a huge thanks to Ash and Seth.Since they were bold enough to be the first, I gave them free hosting and SB coffee! I will be giving out more hosting accounts today!

    See this thread for details:

    http://www.warriorforum.com/warrior-...r-contest.html
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    • Profile picture of the author ashloren
      Originally Posted by quick_silver View Post

      Also, a huge thanks to Ash and Seth.Since they were bold enough to be the first, I gave them free hosting and SB coffee! I will be giving out more hosting accounts today!

      See this thread for details:

      http://www.warriorforum.com/warrior-...r-contest.html
      You're very welcome. I like the idea of a geek-centric dating site, so I guess you could say that I believe in your cause. ;-)

      And thanks so much for the year of free hosting and the SB gift card, those were awesome perks but I would have signed up and created a profile just to help anyway. :-)

      Best of luck to you!
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      • Profile picture of the author quick_silver
        Originally Posted by Louis Raven View Post

        It looks just like another social network. Not a dating site. You need to get creative, social and viral.
        It has a ways to go yet for sure Louis!

        Originally Posted by ashloren View Post

        You're very welcome. I like the idea of a geek-centric dating site, so I guess you could say that I believe in your cause. ;-)

        And thanks so much for the year of free hosting and the SB gift card, those were awesome perks but I would have signed up and created a profile just to help anyway. :-)

        Best of luck to you!
        Ash, you're awesome!
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  • Profile picture of the author Rob Whisonant
    One problem you will need to solve as soon as possible since you want to rely on viral is...

    When someone joins and does a search for the opposite sex in their area and no results are returned.... What are you going to offer them, entice them with, keep them entertained and wanting to return on a regular basis until there are people in their area to flirt with?

    Dating sites are the same as forums. If they don't get immediate satisfaction, they forget all about it and never return.

    That is the problem you are going to face. You need to figure out WHY someone should wait for their satisfaction. That would be your USP.

    What are you going to offer members that makes it worth their wait? Answer that and you just may have a chance.

    Re's
    Rob Whisonant
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    • Profile picture of the author quick_silver
      Excellent point Rob(!), and I know in the past from my experience on dating websites that nobody wants to know their special someone is in another state/country. Having something for those visitors is a must.
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  • Profile picture of the author quick_silver
    Thinking of putting some dating eBooks on the website, but can't find any. Does anyone have an ebook on dating they want to sell?
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  • Profile picture of the author ashloren
    Sent you an email about the dating ebooks. :-)
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  • Profile picture of the author quick_silver
    Thanks Ash. I found 1 on here, but need some for guys.
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  • Profile picture of the author quick_silver
    Not to bump the thread, but just to mention I'm now having a contest for the best profile on Truegeeks, and giving away a $25 gift card from Walmart plus free web hosting for the next 6 people paid for 1 year.

    http://www.warriorforum.com/warrior-...r-contest.html
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    • Profile picture of the author AffNinja
      Let's be real here...

      You either Do it Yourself or Outsource the following to get your dating site a market share.

      You have to create a good amount of "good looking" women but not so good that they look like the next top models because like the nightclubs, good looking women dressed up your site.

      Then you need capital to go wide on PPC advertising to get real user base who are willing to pay you monthly as well as CPA/Affiliate Marketing to get users to sign up for free trial of your dating service.

      AND THERE YOU GO...
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      Check out my new affiliate marketing blog.
      http://www.affiliatemarketingninja.com

      Also my movie site on sale
      http://www.passplay.com

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  • Profile picture of the author tomerep
    try Offline marketing. It consists of using traditional marketing strategies like news paper ads, cards, fliers, radio and TV adverts. Whereas some of these strategies are much more effective for established dating businesses, it won't do you harm to try them as well. Of course, if it's going to hurt your budget, then you have to stick with online advertising which is generally cheaper compared to most forms of offline advertising.
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    • Profile picture of the author quick_silver
      Originally Posted by tomerep View Post

      try Offline marketing. It consists of using traditional marketing strategies like news paper ads, cards, fliers, radio and TV adverts. Whereas some of these strategies are much more effective for established dating businesses, it won't do you harm to try them as well. Of course, if it's going to hurt your budget, then you have to stick with online advertising which is generally cheaper compared to most forms of offline advertising.
      Tom, my GF is in college right now, and we we're actually thinking of trying this. I think it's a great idea, and might work better than some of the online efforts.
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  • Profile picture of the author quick_silver
    Thanks Affninja for the reply. Capital I'm not too worried about, but the ROI is a concern. TrueGeeks is a niche website, and actually is a beta for another dating website I'm developing. I'm just learning the ropes to see what works and what really doesn't. So far, giving away free money and free hosting doesn't seem to work well with online marketing with dating websites. The issue isn't joining either. We have member sign ups, but lacking making the profiles severely. We're still just gathering all the demographic marketing data for our future targets.
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  • Profile picture of the author meshselect
    If you dont have any profiles at all i would suggest you create a few with the help of friends and family. In my experience, no one cares to join a place that is completely new. People usually want to see someone is already there, and you need to get that initial content in there no matter what.
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    IM

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    • Profile picture of the author quick_silver
      Originally Posted by meshselect View Post

      If you dont have any profiles at all i would suggest you create a few with the help of friends and family. In my experience, no one cares to join a place that is completely new. People usually want to see someone is already there, and you need to get that initial content in there no matter what.
      I can't see why more folks on here don't. The last 2 from warriorforums got free Starbucks coffee and a free year of web hosting for signing up. It's not like I'm going to ignore my offers and get a bad rep on here, or anywhere else for that matter.
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      • Profile picture of the author quick_silver
        Originally Posted by bizgrower View Post

        Without knowing your monetization strategies, it's hard to give exact ideas.
        But offer something really, really VIP for charter geeks such as: always free for
        the first 250 profiles, or free for a year for the first 100.

        Hire a copywriter for geek speak content and advertising.
        Tell them no false profiles here (as far as you know).

        Advertise/market in the geek worlds, such as webhostingtalk, Drupal
        and Magento, etc. communities. Public libraries. Sponsor targeted
        MeetUp groups.
        Not a bad idea. Worth considering.

        Originally Posted by Rod Cortez View Post

        What are you doing to get targeted traffic? You need eyeballs so you can test and improve your conversions.

        As someone who has been in the "dating" market for over a decade, I can tell you most of the niche dating sites are failures because they've narrowed the market too much or they don't have ample traffic sources or they don't offer a visitor something truly unique or different than the big two:

        eHarmony

        Match.com

        Jason Moffat hit the nail on the head more than once. Just because you're a geek doesn't mean you can necessarily relate to them or know how to reach them. Personally, I would broaden your USP and your approach. I would not target geeks only, unless you have a really sound and proven strategy, which at the outset doesn't appear like you have one.

        RoD
        That is true, and we're looking for methods that will specifically reach our target niche, but will broaden or reach for others as well. I'm specifically interested in age/divorced/income/education right now to find my target group.

        Originally Posted by Rob Whisonant View Post

        You are a glutton for punishment wanting to go against how the majority of dating sites start. AKA fake profiles. I'm going to think outside the box here...

        1. You need to limit your site to people in ONE town. Select a small to medium size college town.

        2. Find out where the college kids hangout. Bar, coffee shop, sushi bar etc.

        3. Contact the owner of the hangout and see if you can setup a kiosk there. Put up some signs that every girl that fills out a profile at the kiosk (have a laptop or two with Internet access) you give them a coupon for $5 off their next purchase from the business you are setup in. Of course you make a deal with the business owner about these coupons. Try to exchange free advertising on the site for the coupons.

        4. Once you have about 100 girls in the system, you open it up to the guys. But they have to pay for a membership. This will help recoup your initial expenses.

        5. Once this first college town is on autopilot, select another college town as close as possible to the first one.

        6. Repeat, repeat, repeat as you expand.

        Re's
        Rob Whisonant

        PS Bring a digital camera to take profile pics. They can change their pic later when they get back to their home or dorm.
        Geotargeting is not a bad idea either Rob, and might look more into that in the future. You have some great ideas in there also!
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        • Profile picture of the author livo
          Maybe people are put off by the website title and the whole concept of dating another Geek?

          Just because someone is a Geek does not necessarily mean they want or would date another Geek!

          A person who we would think to be a Geek may not even see themselves in this way!

          There are however quite a few of these sites already up and running so there must be some sort of market for it.
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          • Profile picture of the author quick_silver
            Originally Posted by livo View Post

            Maybe people are put off by the website title and the whole concept of dating another Geek?

            Just because someone is a Geek does not necessarily mean they want or would date another Geek!

            A person who we would think to be a Geek may not even see themselves in this way!

            There are however quite a few of these sites already up and running so there must be some sort of market for it.
            Good point livo, and that's why we're promoting the whole 'geeks are sexy", but if this niche website succeeds, the value is going to be beyond the whole "meeting hot geeks" thing.
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  • Profile picture of the author bizgrower
    Without knowing your monetization strategies, it's hard to give exact ideas.
    But offer something really, really VIP for charter geeks such as: always free for
    the first 250 profiles, or free for a year for the first 100.

    Hire a copywriter for geek speak content and advertising.
    Tell them no false profiles here (as far as you know).

    Advertise/market in the geek worlds, such as webhostingtalk, Drupal
    and Magento, etc. communities. Public libraries. Sponsor targeted
    MeetUp groups.
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author Rod Cortez
    Originally Posted by quick_silver View Post

    I've always had some degree of success in the past few years with anything I work on with the web, but getting this dating website going has been a lot harder than I thought. I have begged and bribed, and can't get someone to create a profile. Does anyone here have some suggestions??? I run a web hosting company, and allocated 50 web hosting accounts to bribe, a few hundred in Starbucks gift cards, and ran about 200 dollars in CPM ads on FB. If anyone has suggestions or any marketing methods, I'm open to listen for sure. My only thing is I want real profiles.
    What are you doing to get targeted traffic? You need eyeballs so you can test and improve your conversions.

    As someone who has been in the "dating" market for over a decade, I can tell you most of the niche dating sites are failures because they've narrowed the market too much or they don't have ample traffic sources or they don't offer a visitor something truly unique or different than the big two:

    eHarmony

    Match.com

    Jason Moffat hit the nail on the head more than once. Just because you're a geek doesn't mean you can necessarily relate to them or know how to reach them. Personally, I would broaden your USP and your approach. I would not target geeks only, unless you have a really sound and proven strategy, which at the outset doesn't appear like you have one.

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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  • Profile picture of the author Rob Whisonant
    You are a glutton for punishment wanting to go against how the majority of dating sites start. AKA fake profiles. I'm going to think outside the box here...

    1. You need to limit your site to people in ONE town. Select a small to medium size college town.

    2. Find out where the college kids hangout. Bar, coffee shop, sushi bar etc.

    3. Contact the owner of the hangout and see if you can setup a kiosk there. Put up some signs that every girl that fills out a profile at the kiosk (have a laptop or two with Internet access) you give them a coupon for $5 off their next purchase from the business you are setup in. Of course you make a deal with the business owner about these coupons. Try to exchange free advertising on the site for the coupons.

    4. Once you have about 100 girls in the system, you open it up to the guys. But they have to pay for a membership. This will help recoup your initial expenses.

    5. Once this first college town is on autopilot, select another college town as close as possible to the first one.

    6. Repeat, repeat, repeat as you expand.

    Re's
    Rob Whisonant

    PS Bring a digital camera to take profile pics. They can change their pic later when they get back to their home or dorm.
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  • Profile picture of the author quick_silver
    Up'ed the loot and it's now $50 dollars via Paypal, a Free Developer Hosting Account, and a $25 starbucks card for the best profile on True Geeks (DOT) Org | Where Geeks Can Meet Online A winner will be announced to 03/20/13 and YOU CAN CREATE MORE THAN ONE PROFILE. I'm legit, I spent $200 on a contest on my fanpage just a month or so ago. My facebook is facebook.com/fbmancave and talk to my friends to find out that I am totally legit...real company, real contest, real money, and real fun!

    PS: This is the thread:

    http://www.warriorforum.com/warrior-...r-contest.html
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  • Profile picture of the author MeanKenny
    I know this is a very old thread, but I just had to reply and your website is still live. I don't know if you still work on it, but here's my 2 cents.

    I see you still haven't changed the profile and it still looks like a very cheap, 90's website.
    I checked how many members there are and there are 2 in the United States. You don't necessarily need a huge budget. Marcus from pof.com started with nothing and look at pof.com now. The thing is, he offered something different, something that didn't exist at the time - a free dating site. He didn't have money to burn; the website was run off of his computer for quite a while, until he switched to a hosting service provider. But he learned about the dating industry every day. In an interview, he said he would learn and try different things and build the website slowly. He ran free ads in newspapers. Read about how he started to learn more about the industry.

    Now, I see a huge mistake you're making. You're offering people hosting and coffee to sign up. That has nothing to do with dating. If people want to find someone, they could care less about hosting. You need to give them something that is related to dating. You need to create that fuzzy feeling in them to make them WANT someone and you need to convince them that your site is a perfect place to find someone.

    Imagine this:

    You're in a rush, you go to a store to buy a shirt and someone offers you a free face cream if you take 15 minutes to sign up for something. Guess what? Most people wouldn't. They came to buy something else, they don't care about your product and many don't have time. Many don't want to give away their personal info, either. BUT... if they came to buy a shirt and you offered them a free shirt if they signed up, how many more do you think would say YES? I think many, many more. So, giving people hosting to sign up for a dating site is pretty much useless in my opinion. Give male geeks cute females, and give female geeks cute boys and they will sign up.
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    • Profile picture of the author quick_silver
      Well, the positive part is that it's not how I make my bread and butter Kenny. I don't want to expense t-shirts, but maybe something less expensive in the future. Thanks for your input!
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  • Profile picture of the author quick_silver
    Did you notice how old this thread is? The search was set up in that way because of lack of sign ups in the beginning so it's really not a "bug", but thanks for noticing. Gift certificates is a good idea. Again, there's a possibility to repurpose the website to a different target audience, and I have done a decent job at it in the past when necessary. My company makes around 19k per year from IM (I wonder where does that rank me with the IM'er on the net? It's a great way to make a living I think - kudos to those who do!) so it's really not what we depend on to make a living on the web, but hey, it's always good to get input on a not so recent project. Thanks!
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    • Profile picture of the author TheFury
      Nope, didn't notice this was an old thread ... got it. makes sense. I think there is room for more dating sites as there is no reason someone needs to choose one or the other (just join all of them), but I think facebook sign in stuff has been dominated by tinder/hinge type approaches and this site just seems too nichy. Are you still working on it?
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      http://www.joshsway.com -- feedback appreciated.
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  • Profile picture of the author quick_silver
    No, to be frank, I really have not given it very much attention. I have a lot of peers including some of the experts on this thread that does very successful dating websites, but I don't think I am prepared to take away that much energy from other projects that do work for me. I agree that the niche is very specific, and building the audience may look very different than the way it's set up now.
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  • Profile picture of the author syncdates
    Keep going @quick_silver these things take time to build!
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