I'll never buy your WSO. Here's why...

12 years ago

You make a great point... Now I'm not a WSO maker, but I have purchased a few, but it usually doesn't bother me that I can't search for them. Why? Well if they aren't on the first 5 to 10 pages (back) then I can assume the content was not as popular as the sales page made it sound, or it's outdated. Think about all the people who bought SEO ebooks right before the Penguin or Panda update? Boom. Instantly outdated. The internet moves too fast to buy outdated products.

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Jill Carpenter

12 years ago

Originally Posted by ItWasLuck3

You make a great point... Now I'm not a WSO maker, but I have purchased a few, but it usually doesn't bother me that I can't search for them. Why? Well if they aren't on the first 5 to 10 pages (back) then I can assume the content was not as popular as the sales page made it sound, or it's outdated. Think about all the people who bought SEO ebooks right before the Penguin or Panda update? Boom. Instantly outdated. The internet moves too fast to buy outdated products.

Ah, so you think if something is not in the first 5 pages it's invalid?

You and I are obviously looking for very different types of offers.

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ItWasLuck3 12 years ago

Originally Posted by Jill Carpenter

Ah, so you think if something is not in the first 5 pages it's invalid?

You and I are obviously looking for very different types of offers.

I guess you got me there

I've only purchased a handful of WSO's in my years on this forum. One of the first things I learned when I joined this forum is that there is no magic bullet. Which disqualifies about 75% of WSO's in my eyes.

And not that it's "invalid", it just clearly wasn't as popular as it was supposed to be, at least in my eyes. If the WSO author was doing good some good numbers, and his content was still relevant, I'd assume they'd be bumping their thread every couple of weeks until it stops producing, or becomes outdated. Unless I suppose you're hunting for those "undiscovered" secrets that may have gotten buried.
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Jill Carpenter

12 years ago

Originally Posted by RichBeck

Each and every page of her website was a jpg image..... Zero text....... Needless to say, she got no love from the search engines....

YES!

And here is the other factor.

While some are not going to believe this - not everyone is a member of this forum and aware of WSO's. lol

There will be people out there looking directly from Google to find an answer to something.

This forum does quite well to point out your offer to non warriorfourm members.

So you miss out from internal traffic/members - but now - especially - you miss some bonus traffic from the general search engines.

tsk tsk.

I can only find your offer if you bumped recently?
You people must be rich to pay for all your traffic.

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ItWasLuck3

12 years ago

Originally Posted by Jill Carpenter

YES!
I can only find your offer if you bumped recently?
You people must be rich to pay for all your traffic.

I assume this is directed at me... Anyway, I've never sold a WSO or anything, so maybe I'm just completely off with this, but if you sold an eBook for say $10. And you sold 10 copies before it dropped into the abyss of further pages. Would you sacrifice 40% of your income to hopefully warrant another 10 sales?

Granted that's probably a poor example, but hopefully you get my perspective.

That all being said, if I ever launched a WSO, it'd be 99% text

... not specifically because I want to get noticed by a search engine, more that I don't possess the skill to make beautiful infographics and whatnot.

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tagalog

12 years ago

Originally Posted by ItWasLuck3

I assume this is directed at me... Anyway, I've never sold a WSO or anything, so maybe I'm just completely off with this, but if you sold an eBook for say $10. And you sold 10 copies before it dropped into the abyss of further pages. Would you sacrifice 40% of your income to hopefully warrant another 10 sales?

.

I too hate to see so many graphics, especially when there are so many spelling errors that the author hasn't bothered to check before making the graphic. That, to me indicates carelessness and I sometimes wonder if the product being sold also has typos. Normally that doesn't bother me too much, but it takes only a few minutes to do a spell check so I see it as laziness.

BTW. Your sums are wrong. The WSO costs $40 so selling 10 copies would produce a profit of $60, not to mention the hard work in putting a WSO together. If it is bumped back to the top, that is another $40, leaving $20 profit.

If the second try does not produce, it is a loss-maker. But, a savvy marketer will be sure to have additions to his list, so it might well be worth every cent.

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Jill Carpenter

12 years ago

Originally Posted by ItWasLuck3

And not that it's "invalid", it just clearly wasn't as popular as it was supposed to be, at least in my eyes.

Here's what I think happens.

We have a high group who goes in and their eyes glaze over with all the "get rich quick with this method."

So there are a lot of those offers in there.

And perhaps nestled in between we have some great plugins or tools or plr stuff. But that stuff has a slower response rate because it's not a alluring as the make money in the next 2 minutes offers.

Finally, people come round' and figure out their business model and realize they might need some graphics or a tool or some plr. Those people use the search - because they know what they want.

This is where some WSO sellers can make money even a year or two after their initial posting.

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Jill Carpenter

12 years ago

Originally Posted by ItWasLuck3

I assume this is directed at me... Anyway, I've never sold a WSO or anything, so maybe I'm just completely off with this, but if you sold an eBook for say $10. And you sold 10 copies before it dropped into the abyss of further pages. Would you sacrifice 40% of your income to hopefully warrant another 10 sales?

Not directed at you - but you just made my point.

Why sacrifice anything? Why bump anything?

There are WSO's in there that still make sales and are beyond page 5.

And I'll bet you, there are more that could be making sales if they hadn't decided to rely solely on some pretty looking graphic to explain their whole offer.

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Dustin Lyle

12 years ago

Most people who are selling WSOs are using WarriorPlus, along with their
Affiliate system. That said, WSOs aren't (or shouldn't be) a going concern.
unless the offer is Evergreen in nature, in which case it can and will be bumped.

Most of WSO sales aren't made directly from the WSO section, but through
direct mail via the affiliates. Affiliates have access to the sales history/performance
of any particular WSO and promote those worth promoting.
Too much of the Grandiose is lost in forum text to make a $40 post worthwhile.
The graphics DO increase conversion, its been tested, time and again.
A product Launch or WSO shouldn't be an income, it should be a "bonus".
Ongoing recurring revenue from WSO's is the ambition of those on the bottom of the
Marketing totem pole.

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Jill Carpenter

12 years ago

Originally Posted by Dustin Lyle

Too much of the Grandiose is lost in forum text to make a $40 post worthwhile. The graphics DO increase conversion, its been tested, time and again.
A product Launch or WSO shouldn't be an income, it should be a "bonus". Ongoing recurring revenue from WSO's is the ambition of those on the bottom of the Marketing totem pole.

I agree that graphics can pretty up the page.

So why not do both?

Interesting that you should find recurring revenue from one small advertising investment to be such a lowly aspiration.

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Jill Carpenter 12 years ago

Originally Posted by denysapu

as a potential buyer I work harder to seek and find those WSO. Use Google!

Oh, I use google too. But it can't read those graphics pages either.

But why should I have to work harder to find the offer?
Perhaps if it were easier to find, more people would have found it sooner and the success to the seller could have been greater.
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- butters 12 years ago
  
  The strange thing is, if you actually put a couple more extra hours into making the sales page and coding it correctly, all these issues would be avoided. The outlook of the page would stay exactly the same to, just takes a lot more effort. Maybe people are lazy? Thats what my guess would be, they would think, nahhh, only a few people would search that way, it's not worth my time.
  
  OOOooo you can also subscribe to their threads if you want to find it at a later date
  
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Dustin Lyle 12 years ago

Frank Kern said it and I just whole heartily agree concerning "introducing a product to a market is a bonus, not a business" or something very similar...

I have nothing against recurring revenue from products!
Heck I love the fact that I still get paid daily from
work that I did two years ago. I just don't think the
WSO is the right medium of delivery for it.
By nature, there is a sense of "scarcity of time" your
offer has to make sales. That time scarcity, made prominent
by the "bumping down" as new offers come, forces people to
price products in the extreme of lows with the intent of boosting
sales.

With the "small" investment of $40.00 and the downward
pricing pressure, it becomes MORE important to close
the sale INSTANTLY, while the product has the
largest audience. And pretty graphics convey value.
"All this value, this shiny colorful value for the LOW LOW
price of $4.00?!".
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- Jill Carpenter 12 years ago
  
  Originally Posted by Dustin Lyle
  
  Frank Kern said it and I just whole heartily agree concerning "introducing a product to a market is a bonus, not a business" or something very similar...
  
  I agree that the WSO is not sustainable. He he, had this conversation a day or two ago already.
  
  But here is something you may not realize and a lot of people don't take advantage of this fact.
  
  You are paying for a thread.
  
  I can post in this area to my hearts content - and it's free.
  
  If I'm going to pay for the thread, there are ways to re-purpose that thread even after my offer has ended. Or if my offer has moved onto it's own website - you can still redirect traffic to the new site after the offer itself has ended, all while taking advantage of any early SEO and pretty graphics you may have invested in for the kick off.
  
  Heck, I've gone into old threads of mine and pointed them to my current offers that were running.
  
  But a lot of products in the WSO are pieces of peoples business. They are new products being tested or they compliment something that the seller already has going.
  
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  Dustin Lyle 12 years ago
  
  Originally Posted by Jill Carpenter
  
  You are paying for a thread.
  
  I can post in this area to my hearts content - and it's free.
  
  THIS is GREAT! So Maybe, after the initial BOOM you could have your long form in text only, with the BUY buttons of course.. Now I see how THAT could make some amount of spontaneous revenue at some point in the future...
  
  I just don't have that much faith in a thread thats been drowned by thousands of others, with highly similar products.
  
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RichBeck

12 years ago

Jill,

So true...... That reminds me of one of my clients.....

Each and every page of her website was a jpg image..... Zero text....... Needless to say, she got no love from the search engines....

I ended up replacing her "graphical website" with WordPress... Now, she gets some love from the search engines.....

God Bless,

Rich Beck BCIP, MCSD, MCIS

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Chad E Brinks

12 years ago

I've had this problem in the past. Now if I see a WSO I may be interested in sometime in the future, I just bookmark mark it in a custom WSO folder. Problem solved.

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thedanbrown

12 years ago

If you know the vendor you can try searching for threads they've started...

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Jill Carpenter 12 years ago

Originally Posted by thedanbrown

If you know the vendor you can try searching for threads they've started...

I don't know the vendor.

They are NEW and they have never participated in the main forums here! They very well could have an external web presence or expertise in something - but I'll never know.
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denysapu

12 years ago

Yep great point!
But when really need and want to buy, as a potential buyer I work harder to seek and find those WSO. Use Google!
site:WSO sub forum url "something I really need to find"
If the WSO is exist, mostly I could find it.

like.. http://goo.gl/E0I1i

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Daniel Evans

12 years ago

Originally Posted by Jill Carpenter

I can't freaking find it!

I'm not on your list!

You used one of those silly all graphic sales pages, and when ever I keep trying to search for keywords that should have been in your sales copy, I get NOTHING because graphics don't show keywords.

Here's the thing Jill.

A lot of people have a lot to say (sometimes a lot more negative) about WSOs and it's always those people who haven't had any or much experience of running them to know that their demands often aren't ideal.

Forum code is a pain. Even more so since the text input box went a tad dodgy some months ago for some. Text sizes and fonts can be messed up with the slightest change. It's bad enough for FAQ's alone. Graphics allow for the vendor to map everything out exactly as they want to in a more aesthetically pleasing manner.

If the WSO is remotely popular it will populate relevant keywords in the response posts which will allow you to yield search results.

If you want to know when someone launches a WSO why not join their list?

Additionally, if you know of specific keywords, you've no doubt already visited the WSO to know of the topic so why not just subscribe to the thread while you are there for future reference?

Originally Posted by Jill Carpenter

Oh well. Beginning to think maybe you don't want anyone to buy it.

Surely if you wanted to buy it you'd do at least one of those two simple steps?

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fluffythewondercat

12 years ago

If the WSO is remotely popular it will populate relevant keywords in the response posts which will allow you to yield search results.

And you're going to count on that. <jaw drops>

Okey-dokey then!

Brava to Jill for bringing up an excellent point an awful lot of people could learn from.

fLufF
--

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Daniel Evans

12 years ago

Originally Posted by fluffythewondercat

If the WSO is remotely popular it will populate relevant keywords in the response posts which will allow you to yield search results.

And you're going to count on that. <jaw drops>

Okey-dokey then!

--

Yepperoni.

Why wouldn't I count on that given that the majority of response posts belong to me and thus I have full control over where I insert relevant keywords?

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Jason Kanigan

12 years ago

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Newbieee

12 years ago

Jill

I agree with you!

But its their lost. Really.

I belief that its very competitive now a days, but when we are on the other end [the buying end], it is to our advantage.

We can always find someone else to buy from.

So its ultimately their lost.

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Daniel Evans

12 years ago

Originally Posted by Newbieee

But its their lost. Really.

I belief that its very competitive now a days, but when we are on the other end [the buying end], it is to our advantage.

We can always find someone else to buy from.

So its ultimately their lost.

There are original products / courses which do exist which aren't available elsewhere.....and they use graphics.

If an alternative is so readily available you might want to question it's value.

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clintmyers

12 years ago

Yea, if you position your WSO well, then you may not care about people finding it. If you have a lot of affiliates posting for you, there will be plenty of sales.

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pro2sell

12 years ago

Originally Posted by Jill Carpenter

I can't freaking find it!

I'm not on your list!

You used one of those silly all graphic sales pages, and when ever I keep trying to search for keywords that should have been in your sales copy, I get NOTHING because graphics don't show keywords.

And you are trying to be too creative with your thread title, so that isn't helping me.

I'd love to see your great offer - I really would.

Oh well. Beginning to think maybe you don't want anyone to buy it.

I think they do it because keyword rich educational threads are deleted without a warning or reason. even if it's not a WSO... like it happened to me.

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PPC-Coach

12 years ago

Good point, if there is too many graphics you can't get any seo benefit.

I launched one recently and am now on page and position one because of it. It's all text though. Coding with BB code is not hard. Plus you can preview it to find any unclosed tags easily.

Saying people who use WSO's are the bottom of the marketing totem pole is strange. I didn't know there was a totem pole! Where is this pole?

LOL

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Fraggler

12 years ago

You can have the best looking sales thread in the world but the only person who gets to experience it is you. New posts drop so fast that you can't rely on people browsing the first few pages, so why not take up what ever opportunity you can to get traffic to the thread.

If it can't be said with words then perhaps the product is hollow or your sales pitch hasn't been thought through. Text is a lot faster to modify and test than an image. Forums run on text.

Sure, you could stuff the thread with your own response to fill it up with text (the reservered for FAQ is one trick) but I would rather new readers see a rush of customer responses saying how awesome the product is, not fight through my own attempts at looking busy.

Images are great and a professional look can work well, but don't let it dominate the copy.

Same with title: yeah great job, you got me to read your thread but that's because you said A when in reality you're selling Z. Naturally the title depends on what and how your selling but many are just too vague.