3 Big Takeaways From the 2013 Traffic and Conversion Summit
It was great meeting up with Kenster and a few other guys on this forum.
I learned A TON of little ninja tactics from the summit, but I also learned a few major "big picture" philosophies from this summit...
1. Building a Sellable Business- that runs with or without you
I think a lot of us get into IM because we the freedom of working for ourselves. But what ends up happening is we still bust our @sses and have much less freedom than we imagined.
(It's like that old joke... "As an entrepreneur you can choose your own hours... any 14 hours of the day...")
Maybe you just want to make some quick cash, but personally, I want to build a real, long-term sustainable business that I can SELL in the future.
The key to doing this, as I learned from Mike Cooch, is to build an asset, not just an income. Do things like documenting and refining your systems, creating recurring revenue, and a proven sales model.
So in 2013, one of my goals is to systemize everything and only focus on important tasks, while delegating/outsourcing the rest. (A great book I just finished is "Work the System" by Sam Carpenter)
2. Own media, not products
This was something Ryan Deiss stressed on big time. Your product is not your business. Products come and go. So It's the media (or your crowd) that counts. The best examples of media is an email list.
So if you're not building an email list, start right away, because it's going to be your most valuable asset!
I actually learned this the hard way. I didn't build a list when I first started and struggled for a loonnng time. Even to the point of financial collapse. Things quickly turned around when I started building and marketing to a list.
3. Get published
Tucker Max gave me this "aha" moment . He mentioned that as marketers, we're often seen in a bad light. Society views us scammers. It doesn't matter how much money you're making, you're always going to be associated with scams, frauds and a lot of other slimey stuff.
But if you're a published author, then everything changes. Suddenly, everyone respects you. Because you wrote a book. You almost have the same social status and prestige as movie stars and musicians now.The coolest part is, you don't need to seek a publisher. You can self-publish on Kindle nowadays.
Also, keep in mind, you don't want to publish books to make money (because chances are most people won't make much, no matter how many little kindle eBooks they pump out). The real purpose is to use your book as to establish your authority and expertise in your niche.
Another goal for me in 2013 is to write and publish a Kindle book (and not for the sake of making sales but for positioning and branding).
What about you? Anything you plan on doing different in 2013?
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I am Jyoti Chauhan,SEO Expert and blogger at UpdateLand.com having two years of experience in Internet Marketing. Iâm familiar with all the on-page and off-page strategies.
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