Help me with my poor signup conversion

24 replies
So i have a health and fitness website. I am blogging every day. I am actively promoting it on social media. I used 10soloads to build my email list. I send people to my squeeze page to sign up. But even after several months of actively promoting this and actively going after signups, I only have about 100 people on my list. I understand it is a competitive industry, but my conversions on my optin's suck.

Help me, what do I need to do different?
#conversion #poor #signup
  • Profile picture of the author twister85
    Give your list some more free gifts from a different campaign so that they become more interested in your list and will be eager have have new updates from you.

    Updates to your blog is not enough, Try more advertising like PPC, social media and forum postings.

    And always giveaway fitness tips to your customers or members on website to help them know you better.
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    • Profile picture of the author sodomojo
      Originally Posted by twister85 View Post

      Give your list some more free gifts from a different campaign so that they become more interested in your list and will be eager have have new updates from you.

      Updates to your blog is not enough, Try more advertising like PPC, social media and forum postings.

      And always giveaway fitness tips to your customers or members on website to help them know you better.
      But thats the problem, getting people on the list.

      I have done FB ppc, cant do adwords cuz they said it is arbitage or whatever, they actually banned me. Did some 7search also.

      I give away free tips all day with my articles and via social media.

      Is there another way to give free tips than what I am doing?
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  • Profile picture of the author MikeTucker
    When the page finally loaded, I was looking at
    a banner ad.

    When I realized it wasn't part of your site and
    started looking elsewhere, trying to read, a
    pop-up form got in my way, asking me to sign-up
    for who-knows-what from who-knows-who?

    So I clicked the "Red X" because it wasn't what
    I was looking for.

    The end.
    Signature

    The bartender says: "We don't serve faster-than-light particles here."

    ...A tachyon enters a bar.

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    • Profile picture of the author sodomojo
      Hmm, seems to be some problems with it tonight. Thanks guys, I'll address the issues, not sure what the loading problem is.
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    • Profile picture of the author sodomojo
      Originally Posted by MikeTucker View Post

      When the page finally loaded, I was looking at
      a banner ad.

      When I realized it wasn't part of your site and
      started looking elsewhere, trying to read, a
      pop-up form got in my way, asking me to sign-up
      for who-knows-what from who-knows-who?

      So I clicked the "Red X" because it wasn't what
      I was looking for.

      The end.
      Mike-Been having issues with HG tonight.

      So, you say you left because it wasn't what you were looking for. Of course you were going there because of this thread. But say you were a visitor, what would you be looking for? Articles on fat loss? Muscle building? Free consultation? What would it be?
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      • Profile picture of the author downunder57
        One way is to use something like boomerang list builder or similar(just google it)
        Just provide a free download of say a pdf. information that may appeal to them.
        Just the download link. No optin there.
        When they download it they can't read it until they enter a key.
        They will need to sign up to your list to get the key.

        Just another way to increase your list - Can increase your optin rate

        Just make sure your download is interesting and informative.

        Note: Always establish a relationship with your list first.
        Give freebies and even give links to articles that might interest them
        I would say for at least the first 7 - 10 emails before you start
        promoting for a sale.

        Cheers
        Carl
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      • Profile picture of the author MikeTucker
        Originally Posted by sodomojo View Post

        Mike-Been having issues with HG tonight.

        So, you say you left because it wasn't what you were looking for. Of course you were going there because of this thread. But say you were a visitor, what would you be looking for? Articles on fat loss? Muscle building? Free consultation? What would it be?
        Allow me to expound:

        I went to your site thinking as a customer would.

        It took too long to load. Okay fine, problems with hosting.
        Next, it was hard on my eyes. Content was scattered.

        The first thing I was looking at was a banner ad. If it had
        caught my attention (If I didn't know, as an IMer, what I
        was looking at) then I might have clicked on it and left
        your site, never to return.

        When I finally started looking at what little content
        there is (because it was pics and links to more content)
        an annoying message popped-up in the way asking
        me to subscribe to your list.

        WHY would I want to subscribe to your list???
        I don't even know what your site is about yet, because
        I haven't had a chance to read anything!

        So, if I were a normal user, by this point I would have
        said, "Yeah right, No thanks!" and clicked away.
        Signature

        The bartender says: "We don't serve faster-than-light particles here."

        ...A tachyon enters a bar.

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        • Profile picture of the author sodomojo
          Originally Posted by MikeTucker View Post

          Allow me to expound:

          I went to your site thinking as a customer would.

          It took too long to load. Okay fine, problems with hosting.
          Next, it was hard on my eyes. Content was scattered.

          The first thing I was looking at was a banner ad. If it had
          caught my attention (If I didn't know, as an IMer, what I
          was looking at) then I might have clicked on it and left
          your site, never to return.

          When I finally started looking at what little content
          there is (because it was pics and links to more content)
          an annoying message popped-up in the way asking
          me to subscribe to your list.

          WHY would I want to subscribe to your list???
          I don't even know what your site is about yet, because
          I haven't had a chance to read anything!

          So, if I were a normal user, by this point I would have
          said, "Yeah right, No thanks!" and clicked away.
          So no banners?

          Content scattered? It is all down the main column, then a clean menu bar? What did you find scattered?

          Why would you want to subscribe? I give a reason in the popup to subscribe. Did you read that?
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          • Profile picture of the author MikeTucker
            Originally Posted by khooster1 View Post

            A picture means a thousand words. Add in one stunning image. I sure this will improve the conversion rate.

            I also feel that there are too many texts. Cut down to one to max two tagline will do.

            All the best!!
            LOL, Did you even look at his page? :rolleyes:




            Originally Posted by sodomojo View Post

            So no banners?

            Content scattered? It is all down the main column, then a clean menu bar? What did you find scattered?

            Why would you want to subscribe? I give a reason in the popup to subscribe. Did you read that?

            Yeah, the banner ad looks like it is a part of your site.
            Good if you're expecting to make your money off ad revenue.
            Otherwise, ads (including the amazon ad) are just taking
            people away from where you actually want them to go.


            Scattered: Too many pictures competing for my attention,
            and if I want to continue reading something I have to click
            on a link to load another (slow) page.

            (Your pics, the ads, the tag list image)

            Yes, as a marketer I read the offer. But as a potential
            customer, I was just annoyed that my eyes were being
            forced to look somewhere else, right after I started
            reading.

            A lot of sites are doing those these days, including
            news sites, and I know that I am not the only one
            that hits the Red X... It is the Internet, and I can
            get the information I want elsewhere, without the hassle.



            Originally Posted by sodomojo View Post

            I understand it is a competitive industry
            ...So you also know you cannot gain any real traction
            in the market by doing the same thing everyone else is doing?


            These are my opinions, based on my experience.
            Ultimately you're going to have to split-test it
            and see what works best for you and the type
            of traffic you are feeding the page.
            Signature

            The bartender says: "We don't serve faster-than-light particles here."

            ...A tachyon enters a bar.

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  • Profile picture of the author JHandy
    My question to you is "are they actively engaged with you?" What I mean is are they conversing with you via your commenting section on your blog? Are you really listening to what it is that they want? I would venture to guess that you don't have this type of setup. The reason I say that is because you have a website and not a blog. The people you are getting on your list is going to a static site to get a freebie. They don't know anything about you or how you are going to help them. Stop for a minute and re-evaluate your business model and ask not what it is they YOU want, but what is it that the potential prospect/customer wants. When you figure that out, then you're on your way to building a following of real people and not just a list of names and ip addresses.
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    • Profile picture of the author sodomojo
      Originally Posted by JHandy View Post

      My question to you is "are they actively engaged with you?" What I mean is are they conversing with you via your commenting section on your blog? Are you really listening to what it is that they want? I would venture to guess that you don't have this type of setup. The reason I say that is because you have a website and not a blog. The people you are getting on your list is going to a static site to get a freebie. They don't know anything about you or how you are going to help them. Stop for a minute and re-evaluate your business model and ask not what it is they YOU want, but what is it that the potential prospect/customer wants. When you figure that out, then you're on your way to building a following of real people and not just a list of names and ip addresses.
      No they aren't actively engaged. I am getting more engagement on FB, but that's about it. Since they aren't engaging with me, they aren't telling me what they want. But, would I be wrong to assume there is a market for people to learn how to lose fat without fad diet crap? Just straight forward free, simply advise? I try to get across in my posts and in my about section what I am about and what they can expect, where else could i?

      Not trying to argue, just answer your questions.
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  • Profile picture of the author djax3000
    Ok. This is my 2 cents. I went to your squeeze page first...not very appealing. Then, I went to your site...immediately got my attention!!

    Why? Because I saw IMAGES of what women want to look like and what men want to look like. You only have a few seconds to grab someone's attention, then appeal to their emotions once you have hooked them.

    My advice to you is to create different squeeze pages with appealing images and headlines. Don't have any ideas? Go to magazines.com, Look in the health and fitness category. Use those particular magazines to craft a compelling squeeze page. Health & Fitness Books Discounts & Deals | Magazines.com
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    • Profile picture of the author GlenH
      Originally Posted by djax3000 View Post

      Ok. This is my 2 cents. I went to your squeeze page first...not very appealing. Then, I went to your site...immediately got my attention!!

      Why? Because I saw IMAGES of what women want to look like and what men want to look like. You only have a few seconds to grab someone's attention, then appeal to their emotions once you have hooked them.

      My advice to you is to create different squeeze pages with appealing images and headlines. Don't have any ideas? Go to magazines.com, Look in the health and fitness category. Use those particular magazines to craft a compelling squeeze page. Health & Fitness Books Discounts & Deals | Magazines.com
      This is excellent advice.

      For me, as soon as I landed on your squeeze page, I wanted to leave.

      There's nothing enticing there that makes me want to stay.

      A couple of other things you could try...

      You could also get a short video done.

      Or you could craft a short survey page. and put that on your squeeze page for your prospects to do as soon as they land.

      Much like I saw on this web page a while back: Beauty Tips, By Sarah Jane (I have nothing to do with this site. It's an excellent involvement strategy)
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  • Profile picture of the author seobro
    Hi sodomojo:
    Put a picture of a FREE e-book that you are giving your users if they sign up. THIS WEEK ONLY! Special offer for first 999 members to sign up. Check our new mystery prize. Old tricks are the best ones. Well, or so they say. Pictures motivate users to sign up. Also I would add some stock photo images. Have the usual athletic smiling men and women.
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    • Profile picture of the author verial
      Originally Posted by seobro View Post

      Hi sodomojo:
      Put a picture of a FREE e-book that you are giving your users if they sign up. THIS WEEK ONLY! Special offer for first 999 members to sign up. Check our new mystery prize. Old tricks are the best ones. Well, or so they say. Pictures motivate users to sign up. Also I would add some stock photo images. Have the usual athletic smiling men and women.
      On a blog accepting comments but with no comments? I wouldn't recommend it.

      Or... at least do it like this:

      Because you're obviously trying to go with inducing the feeling of scarcity, either choose time (because time does eventually run out) or with a small number (999 could take forever, judging from OP's site).

      For time, I might run a trick with a counter that counts down and resets every hour. Though, this might turn loyal readers (assuming there are any) off. You could fix the timer to reset every 24 hours, if you want.

      As for numbers, I wouldn't say

      "for the first ### downloaders"

      but go with something more like

      "### free copies left"

      Again, choose a smaller number to give a stronger impression of scarcity.

      You could always update your post with something like

      "due to popular demand, I have decided to give away ### copies"

      thereby extending the downloads.

      Good luck, bro!
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  • Profile picture of the author ezekielseo
    Split test different squeeze pages, also if you need extra help feel free to pm me i was able to build squeeze pages that convert up to 60% within the health niche and many others.

    I'd be happy to help so feel free to pm me
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  • Profile picture of the author khooster1
    A picture means a thousand words. Add in one stunning image. I sure this will improve the conversion rate.

    I also feel that there are too many texts. Cut down to one to max two tagline will do.

    All the best!!
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  • Profile picture of the author sodomojo
    Originally Posted by Jean Michel Mailhot View Post

    100 people in months of being active, and done 10 solo ads?... Well, what's your conversion rate on your squeeze page like.. 2%?!

    I just CAN'T believe this.
    Conversion is less than two percent. what can't you believe?
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  • Profile picture of the author higherluv
    Your squeeze page gives visitors no opportunity to find out who you are and what you're all about. This can easily solved by putting a 90 sec to 3 min video on your squeeze page. The video should include you talking like how you would in a webinar, not how that dude does in Burn The Fat.

    Also, I would experiment with making it a soft squeeze page instead of the hard one you have right now. Specifically, put a success stories link or even include some testimonials right below the squeeze page, not to mention a link to your site.

    Using these tips and the ones already mentioned by other posters will make your squeeze page a monster.

    That said, your page is only as good as your traffic source. When you said "10soloads" did you mean $10 solo ads? I have used their service before, and truthfully they suck.
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  • Profile picture of the author Austin E Anthony
    I think you should get someone to create a professional ebook cover on weight loss for you with pictures on front cover and then add it to that optin page. People are moved my pictures and not just plain text. Hope that helps.
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  • Profile picture of the author PrestonPilgrim
    This could be your fault or your solo ad providers fault...

    Maybe they are not buying because they are not high quality leads.

    Your solo ad provider could be giving you junk email subscribers that don't convert, or it could be your lack of skill that isn't getting you sales.

    Do you know which one it is? because if you don't we don't, and that means we cant help...
    Signature
    ***Discover America's #1 Home Based Biz***
    Make big $$$ on your own terms
    Click here to find out how: http://www.successwithpreston.com/
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    • Profile picture of the author redoak98012
      Sodo,

      First off, your doing the right thing by asking for critique, it can be very helpful and spawn new ideas.

      As far as the squeeze page goes, yes it's ugly "No Offense". But, there are many ugly SP's that successful marketers use that convert very well.

      I think you have more of a content challenge with your SP. You have to put yourself in the place of your audience. In my opinion there's nothing compelling on your SP "Again, no offense". Think about how many times you've seen headlines that say things like "Discover the Secrets"

      People are getting numb to these standard tag lines, especially in the large market, they've simply become to cliche.

      Headline Observation:By including the fact that you're a competitive body builder now, somewhat pigeon holes your offer to people who can only see themselves starting a body building program which is a much narrower market than the general population who just wants to lose weight.

      Now, if they need to become a body builder to accomplish what you did, that's fine, your audience will obviously be a sub niche of weight loss, But if your trying to reach a broader audience, your headline needs to be tweaked

      Next: Your sub-headline.
      Learn How To Lose That Extra Weight ONCE & FOR ALL!
      I Can Help You Take Charge Of Your Life With My Proven Step-by-Step Instruction!
      It's a fact that if you can convey to your audience that they can easily do what they're reading (With physiological commitment), they'll be much more inclined to opt-in.

      Example Only
      : "If you have less than 20 mins. a day to do these 3 simple things, You can expect to drop up to 15lbs by the end of the month without killing yourself at the gym!"

      The point is, you want your audience to convince themselves after reading your copy. Hell yes, I'd love to drop 15 lbs by the end of the month, and I'm sure I could do three simple things.

      Be as specific as you can (Drop 15 lbs by the end of the month) without to much hype but still create curiosity: (What are these 3 simply things) I need to opt in and find out. Of course, don't mislead people with false or unrealistic claims, it will always back fire.

      I could go on, but I hope you find this helpful. I also like some of the other ideas about before and after pics.
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      • Profile picture of the author redoak98012
        Hey, My last post was based solely on the headline. Once I looked at your site I see that exercise and nutrition are the key elements but my earlier advise still stands.

        Ask yourself: What is it that people will love about what I have to offer that is "Different & doable" from the millions of other sites out there that are similar to mine?
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