Spam complaint rate questions
I have an email campaign where I give away a free demo of my product, in return the subscriber gets put on my newsletter (an auto responder). Its a series of 25 messages that slowly gets to the final interval of every 8 days.
Here are some stats since November 15th - (I use GetResponse BTW)-
2733 subscribers (100% confirmed opt-in)
15378 emails sent
44.81% open rate
1.64% unsubscribe rate
.36% bounce rate
.25% spam rate (my main concern)
As you can see, my concern is the spam complaint rate. The industry maximum is .1% (2.5 times over the limit). Will GR drop the hammer on me?
There is still a long time to go before every subscriber gets to the final message, at which time I am hoping the spam complaint rate will go down further. I am not sure if I can get it below the .1% standard.
The good news is that over time the spam rate seems to be declining but I really dont know what to think. Most of the people on the list really seem to be engaged with the content but SPAM complainers really make me question giving away a free demo of my product.
1. Will GR drop the hammer on me?
2. Does it matter if they are ALL confirmed opt-in? They did click that link inside their email so maybe this negates all spam complaints?
3. Does anyone else want to share their spam complaint rates and/or experience?
I greatly appreciate anyone's feedback/help/comments. Thank you for your time.
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