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Length of first freebie

by TMJsall
8 replies
I'm a newbie, but I'm sure IM is no different than offline business or life for that matter. You never get a second chance to make a first impression.

Just curious to hear some different perspectives on how long your first report should be. I planned my report and it will come out to be about 5 pages or so. Should it be longer? I have personal anecdotes about my battle, with a secret on how to lose fat.

What can I offer to make it a more memorable experience and get them to buy the OTO?

Squeeze page is done with a re-branded PLR. I feel my free report is a good topic just don't know about length.
#freebie #length
  • Profile picture of the author lotsofsnow
    Originally Posted by TMJsall View Post

    I'm a newbie
    Originally Posted by TMJsall View Post

    OTO?
    Originally Posted by TMJsall View Post

    Squeeze page
    Originally Posted by TMJsall View Post

    re-branded PLR.
    So, you are a newbie... that is quite impressive how you then talk about all those things.
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    • Profile picture of the author TMJsall
      Originally Posted by hpgoodboy View Post

      So, you are a newbie... that is quite impressive how you then talk about all those things.
      lol...I read up on the how's and what's before I got started. I don't like to fly blind. This is my first venture into the world of IM, but have offline business experience. A recent offline experience is what got me hooked on IM. I got good advice in the military. Always understand your acronyms before you agree to anything. IM seems to be similar. I've been lurking, reading and learning for a little over a month. I feel comfortable to get started now.
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      • Profile picture of the author lotsofsnow
        Originally Posted by TMJsall View Post

        lol...I read up on the how's and what's before I got started. I don't like to fly blind. This is my first venture into the world of IM, but have offline business experience. A recent offline experience is what got me hooked on IM. I got good advice in the military. Always understand your acronyms before you agree to anything. IM seems to be similar. I've been lurking, reading and learning for a little over a month. I feel comfortable to get started now.
        OK. Makes sense.

        As already stated by somebody else: It's not the size but the quality that matters. Just take what you have and run with it. You will get feedback from the people that download the freebie. If the feedback indicates that they are not happy you can always improve the report.


        HP
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  • Profile picture of the author Warrior X
    The value of the information is what counts.

    For instance-- I would happily sign up to an IM list to get just one small tip
    that is useful to me. Could be in the form of a few minute video, or a report
    that's a few pages. I'd feel like I made a good decision.

    On the other hand, if I got 30 pages of garbage, now you've wasted my time.
    So you've cost me something, even though its not my money.(all that's pretty obvious.)

    So...

    The barrier to getting people to give up their emails isn't too high...they aren't
    expecting the moon.

    1) They have to trust you enough to share their email (that's a personal
    thing to do remember.)

    2) They have to invest a few minutes out of their day.

    Not a huge cost to them.

    Another thing...

    Curiosity can be a big motivator to getting folks to opt-in.

    If anything, I thing most list builders give away far too much information on
    their squeeze pages.

    That's why squeeze pages that are just a headline and picture get some of
    the best responses. They get people curious enough to sign up.

    Hope that's some help.

    Jeremy
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    • Profile picture of the author TMJsall
      Originally Posted by TrustedCopy View Post

      The value of the information is what counts.

      For instance-- I would happily sign up to an IM list to get just one small tip
      that is useful to me. Could be in the form of a few minute video, or a report
      that's a few pages. I'd feel like I made a good decision.

      On the other hand, if I got 30 pages of garbage, now you've wasted my time.
      So you've cost me something, even though its not my money.(all that's pretty obvious.)

      So...

      The barrier to getting people to give up their emails isn't too high...they aren't
      expecting the moon.

      1) They have to trust you enough to share their email (that's a personal
      thing to do remember.)

      2) They have to invest a few minutes out of their day.

      Not a huge cost to them.

      Another thing...

      Curiosity can be a big motivator to getting folks to opt-in.

      If anything, I thing most list builders give away far too much information on
      their squeeze pages.

      That's why squeeze pages that are just a headline and picture get some of
      the best responses. They get people curious enough to sign up.

      Hope that's some help.

      Jeremy
      Gotcha, Jeremy...thanks! I'll focus on value.

      I have around 2 pages of life experience that I feel drawls people in with common experiences of being overweight.

      About a 1 pages on the actual secret, 1 page on how to implement, and a conclusion with a soft sell on the PLR.

      If I'm under budget at the end, I'll have an editor look at it. In all my reading, someone said always give your best away for free. It made sense and stuck with me. Do you think there are occasions when this is true?
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  • Profile picture of the author doshmachine
    I agree with the above. There needs to be some sort of information gap to move them to the next stage. As long as the report does what it says on the tin then 5 pages is fine. If it answers the problem it claims to fix. The question is where does it lead next....

    If the OTO is priced correctly for the market and is a relevant next step then it should convert...
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  • Profile picture of the author PrestonPilgrim
    Its not about the quantity... its ALL about the quality!

    If you can get to the point and provide valuable information in 5 pages then leave it at 5 pages, but if you need more information to get to the point then make it longer.
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  • Profile picture of the author khooster1
    Always have Quality over Quantity..
    It will be good that you share one valuable chapter/ of OTO you are selling.
    This will condition your subscriber to pay for the OTO later.
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