Sales pages that pi$$ you off...

Thank you, good sir Jeremy. Gee, I was wondering why so many sales pages use those techniques.

Call me a skepchick, Jeremy, but I don't believe that at all.

I think it's because so many marketers assume that the reason they're seen all the time is that they work, to the extent that they become self-perpetuating ... whereas in fact the comparatively few people who really are split-testing them properly are typically abandoning them.

Exactly like so many other things in internet marketing, in other words.

Agreed Jeremy!

No need for the rest of the responses haha that's part of the natural evolution of marketing, and there's always going to be haters who don't like your marketing or your message...

Just gotta deal with it.

The reason cartoons are used a lot is because subconsciously we associate cartoons with learning some of the first lessons we were taught in life so when we're watching subconsciously our mind enters a state of learning.

This makes the sales message more deep

lol @ people who say lol @ being pissed off by self-perpetuating beliefs widely and often mistakenly assumed to 'work' but all too often proven not to, when properly split-tested.

Jason (and anyone who posts a less eloquent jab about 'marketers bitching about marketing'), to be fair, the OP specifically asked for opinions from a customer viewpoint. And that's what he's getting.

I simply put out an idea of something that would preclude a seller from getting my business. Since it is a personal opinion and a personal reaction, it only has meaning to the extent that I represent the typical buyer. At this point in my life, I probably don't, at least when it comes to sales tactics.

As someone mentioned in another thread on a similar topic, you have to start somewhere. You have to have a baseline or control to test against. Maybe you start by leaving out the things your potential customers say they don't like, and let their behavior put the lie to it as you try different things.

Seems to me that using a tactic just because someone (or a bunch of someones in a monkey-see-monkey-do arena like this one) uses it or claims it works is just as ignorant as not using it because someone says it doesn't work.

So go ahead and look down your nose at people trying to avoid potential mistakes as they seek to get where you are now...

And just to be fair, since that's what I'm trying to do here, your comment about the interview question is spot on. A bit off topic, but spot on nonetheless.

This thread is created from a consumer POV and as I mentioned in first post ... And I don't have to remind you about the WSO section of this forum. Not every member of WF is only a seller. Furthermore, a lot of newbie marketers start from WSO section. So yeah, you're damn right there's a lot of people with buyers mentality here.

And it's not about ''we'' against ''them''. Most of us are both buyers and sellers.

I personally use various techniques to hype up my visitors/potential buyers. And I'm don't have a problem admitting it. Heck, I wish less people are hype gobbling drones, but that's not the case.

So yeah, I get it that we, the marketers, should give them what they want. I understand that hype works.

The point of this thread is to initiate more of these "consumer POV" discussions since they can be beneficial both to buyers and sellers.

Even if you do consider yourself a marketer, though, isn't it the consumer's opinion that ultimately matters? If you create a sales page that other marketers admire but that turns off prospects, what good is that?

It makes me giggle when a marketer critiques a sales/squeeze page from the view of a marketer...

The four click ones are so much better. They require 20% less clicks.

no, actually.. I think you probably don't get it. Otherwise you would understand the problem with this

No - the consumers decision to purchase is what ultimately matters.

One very important lesson I've learned over the years, off line and online:

What people say they respond to, and what they actually respond to, are often 2 very different things.


While I agree with Alexa that there's a ton of people who blindly do what others are doing, who in turn are just blindly doing what some one else did (all of whom are usually implementing it incorrectly -such as long sales copy), there ARE people who actually study and test things and implement with knowledge.

For example: I also hate auto-play video. I truly hate it. But the few times I have tested it on some video-only squeeze pages, it converted much better than requiring someone to hit play. So auto-play video is what stayed on those pages.